Shin Cho is the head of K-pop and J-pop and marketing director for Asia/Korea at Warner Music Group. He is an experienced marketing expert with a demonstrated history of working in the music industry in International, Asian, K-pop, and J-pop. Shin is skilled in management, marketing, international marketing, marketing strategy, and digital marketing. He is also a strong marketing professional with a Bachelor’s degree focused in Information Technology from Rutgers University.

Join Michelle Miller with Shin Cho as they chat about working his way up the music industry as an intern. Shin is Warner Music Asia’s head of K-pop and J-pop. He shares his marketing strategy of making Western artists, bands and groups collaborate with their Eastern counterparts. He also discussed the growing and post-pandemic market and the return of tours.

Here’s a breakdown of what to expect in this episode:

•  Shin’s journey into the entertainment industry

•  Promotion of international artists in the Korean market, and vice-versa

•  Importance of storytelling and brand-creating as an artist

•  How collaborations between Western and Eastern artists are made, including the story behind Way Back Home’ from Korean DJ/artist SHAUN with UK artist Conor Maynard and EDM giant Sam Feldt.

•  Lessons from projects in Shin’s career that did not turn out as expected

•  How Shin works with others on creating collaborations and strategizing for a new year

•  How Tik Tok is seen differently in Korea than NY still (when it comes to music)

•  And so much more!

~

You can find Shin Cho on . . .

Rolling Stone Feature: https://www.rollingstone.com/pro/features/warner-music-asias-head-of-k-pop-shin-cho-future-25-1079707/

LinkedIn: https://www.linkedin.com/in/shin-cho-110395169/

~

Connect with Michelle!

Instagram: @MentorsontheMic @MichelleSimoneMiller

Twitter: @MentorsontheMic @MichelleSimoneM

Facebook page: https://www.facebook.com/mentorsonthemic

Website: www.michellesimonemiller.com

Youtube: https://www.youtube.com/user/24mmichelle