Rory Vaden is the New York Times bestselling author of Take the Stairs, cofounder of Brand Builders Group, an eight-figure entrepreneur, and a hall of fame speaker.

Top 3 Value Bombs

1. A personal brand is the digitization of your reputation; not logos, fonts, or color palettes.

2. Focus beats dilution: one audience, one problem, one message, one monetization, one traffic source, one trust-building asset.

3. You can earn more with fewer followers by serving a smaller audience in a deeper way using 'fractal math'.

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