Beer Branding Trends

Points of discussion:

1. Rebranding Wachusett Brewing [Case study]

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How to get your packaging hierarchy dialed in [ BBT Newsletter ]

2. Why are you refreshing your packaging?

3. Frame your brewery's Brand Strategy, portfolio and Brand Architecture  

4. Different info types you have to include + some nice-to-haves 

5. Are you seeing "Stand-up Skinny" merchandising in your market?

6. We're designing packaging to sell beer, not win awards. 

7. Differences between primary and secondary packaging 

8. On the merits of "duping" cans when not using a carton

9. Your carton's bottom panel is not a junk drawer

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How CODO Refreshed Malibu Brewing's package design - [Case Study]

2. Malibu Brewing

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How we refreshed the Alewerks Brewing brand

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Endorsed Brand vs. New Brand [BBT Newsletter]

2. How we built the Cold Drinking Beer brand Case Study + Podcast

3. Shout out to everyone out there smashing a Paul Blart Jort Force Hazy Triple Mango IPA® by Voodoo Ranger on your way to work.

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Question from a BBT subscriber 

2. A strong brand builds enterprise value

3. Your brand is a platform 

4. A compelling brand set the stage for co-branding opportunities 

5. This all art directs your look and feel

6. A strong brand helps you attract and retain great talent 

7. A heartwarming story about a CODO mom (and how we fired her son?)

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How to Tame Rotation Nation [Newsletter]

2. Left Field Brewery

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. McLaughlin PC's website + [email protected]

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How we helped AleSmith launch a Hard Cider Brand - [Case Study ]

2. AleSmith Brewing

3. Let's talk hard cider - [BBT Newsletter]

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Package Refresh Series, Issue 3: How to Successfully Refresh Your BRewery's Packaging

2. Staggered Rebrand Launch [Podcast]

3. Email Isaac to discuss your package refresh: [email protected] 

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com