Beer Branding Trends

Points of discussion:

1. 2024 Beer Branding Trends Report

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

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Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. 2024 Beer Branding Trends Report

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. 2024 Craft Beer Branding Trends

2. Join the Beer Branding Trends Newsletter to receive exclusive insights

3. How to design better merch

4. How to scale the Sub Brand Ladder

5. Modular Brand Identity Systems

6. Hop Water

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

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Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Our wonderful travel experience headed out to CiderCon. 

2. Hard Cider segment overview

3. There are several multi-regional cideries that would land in the top 50 breweries by production volume  

4. All eyes on Angry Orchard (and Boston Beer's quizzical lack of investment in the brand)

5. Defining Hard Cider 

6. Should your brewery launch a Hard Cider? 

7. Brand Architecture & Fourth Category beverages we're seeing in cider

8. How far away from apples can you get and still claim to be a cider?

9. Parallels between beer and hard cider

10. NA cider's are an interesting positioning challenge 

11. Exploring cider's halo effect (an inherent naturalness that comes from being tied to agriculture)

12. Gluten free as a secondary benefit 

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Building the Cold Drinking Beer Brand. [Case Study]

2. The Virginia Beer Co.

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

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Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Listener submitted questions:

1. Can a brewery handle its rebrand in-house or should this always be outsourced?

2. Does CODO prefer branding new breweries or rebranding established ones? 

3. Did CODO ever considering opening a brewery? Plus, what beverage category would we launch right now if we were in the market to? 

4. Do you think it's worth putting the Brewers Association's Independent Seal on packaging these days? 

5. How should we deal with a delicate IP / beer naming situation? 

6. What are some tips for how to be a terrible client? (???)

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Should all brewery rebrands lead to growth?

2. On Fat Rare and Samuel Adams' recent rebrands. 

3. Various reasons for rebranding we've heard from our clients:

- “Our packaging is all over the place visually. And with 25+ new releases per year, it's always getting worse.” 

- "We've got multiple locations now and want to develop a consistent look and experience that spans the entire company." 

- “We’re not really sure what our story is. Sure, we’ve grown a lot and people love our beer, but I feel like we could be so much further along if we actually spent time dialing in our marketing and branding." 

- “We’re shifting to a new format (moving from 12oz to 16oz cans) and want to make everything hang together on shelf.”

- "We're buying a brewery and, other than the name, think everything about the existing branding and packaging needs to change."

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. What is a Branded House?

2. In defense of the Branded House [BBT Newsletter]

3. Beverage Brand Architecture Continuum

4. The Branded House for the new brewery 

5. The Branded House for an established brewery coming out of a rebrand 

6. Mission Brewing's rebrand as an example 

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. "Do you think this will be a rebrand or a refresh?"

2. Craft Beer, Rebranded

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Cody is too jacked. It's distracting.

2. Start building your email newsletter list.

3. Start emailing your list. (Revelatory!)

4. Build a *rough* content marketing plan.

5. Build your media library

6. Intellectual Property hygiene

7. Take care of yourself. (Yes, you.)

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com