Today we speak with Jim McGreevy, the Beer Institue chief for the last eight years as he prepares to take a public policy post at the Coca-Cola company.
Show Starts in earnest: 13:00
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00:00 intro - hilarious banter, jordan returns with a pop quiz, harry describes how bad a neighbor he is, and technical difficulties.
13:00 Show Starts: Jim McGreevy has joined the call.
14:40 beer vs soda industries: very different.
16:40 the threat of spirit-based rtd equivalency.
21:45 two big threats: equivalency and global movement towards “no safe level” of alcohol consumption.
25:20 how to replace Jim?
29:00 how to navigate managing huge corp bi members: leading with alignment.
32:50 accomplishments over 8 years.
34:00 thoughts on treasury report on bev-alc competition.
36:00 decision to go to the coca-cola co.
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.
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