In the consulting space, your world revolves around human interaction. So when growing your business, we must also look at human behavior, what motivates them, and how we can leverage that. In today’s episode, Melina Palmer, CEO of The Brainy Business, explains how behavioral economics for consultants helps grow the business. She explains how presenting information makes a difference in consulting because bad framing does not motivate anyone to take action. Melina also touches on some key concepts to help grow your business. Tune in to this episode now!

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