Artist and retreat host Fallon Peper joins Behind the Brush to share how she went from burned-out first-grade teacher to full-time artist and creator of Field & Flow plein air retreats. Fallon tells the story of leaving the classroom without a plan, interning and working in Charleston galleries, and slowly stepping into her painting practice. She explains how retreats were born from her need for community, and why housing artists together, feeding them well, and removing logistical concerns create powerful growth. Kelly and Fallon unpack the value of workshops, organic networking, and painting alongside others, while offering practical encouragement for artists who feel alone, undertrained, or nervous to invest in a retreat.

Listen in to learn more :

(06:30) From Burnout to Brave Pivot (18:40) Internships, Galleries, and Organic Connections (36:10) Why Plein Air Retreats Change Artists (56:20) Community Over Comparison (01:03:30 Say Yes, Then Figure It Out.

Resources –

Connect with Fallon

Website - www.fallonfineart.com

Linen Panels https://www.amazon.com/Centurion-Deluxe-Primed-Linen-3-Pack/dp/B0049V2VIK

Kemper Tool

https://www.amazon.com/Kemper-4336842105-Wipe-Out-Tool/dp/B0001VNQRC

Connect with Kelly on Instagram

https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/

https://kellypelfrey.com/

Learn how to set fair, confident pricing for your artwork with strategies that honor both your creative effort and market demand. In this episode, Kelly breaks down real examples from working artists and addresses common insecurities that make pricing feel intimidating. You'll discover how to use Instagram and peer comparisons for market research, establish a baseline that fits your career stage, and avoid undervaluing your work. Kelly also explores how demand shapes pricing, why small test releases matter, and the importance of setting a minimum price you won't dip below. Through honest stories and practical guidance, you'll walk away ready to price your art with clarity—not emotion—and even embrace bold increases when your work deserves it.

Listen in to learn more :

(05:39) Art Pricing Market Research and Analysis

(12:29) Price Adjustments and Sales Strategy

(16:15) Pricing Strategy Based on Size

(19:35) Struggling Artist's Sales Difficulties

Resources –

Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/

https://kellypelfrey.com/

Meet self-taught artist Kristin Cooney, who made the unexpected leap from dentistry to painting. Drawing inspiration from vintage photographs of glamorous women, Kristin transforms historical moments into joyful coastal scenes, florals, and abstracts. She shares the creative process behind her vibrant work and the surprising parallels between art and dentistry—especially value contrast.

Kristin also offers practical advice on the business of art, from shipping large paintings through UPS and Shopify to rebuilding her audience after a hacked Instagram account. She highlights the power of email marketing, creating quality prints, and generating passive income. Her story encourages artists of any age to keep learning, stay curious, and pursue their passion with confidence.

Listen in to learn more :

(04:09) The Impact of Color Inspiration

(06:58) Developing a Business From Instagram Art

(11:36) Building Website Skills With Shopify

(28:20) Embracing Creativity at Any Age

(33:25) Strategic Print Release Planning

(42:41) Appreciate Your Progress as an Artist

Resources –

Connect with Kristin Cooney

https://kristincooneystudio.com/

Connect with Kelly on Instagram

https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/

https://kellypelfrey.com/

Feeling like you're not good enough as an artist? You're not alone—and that doubt might be your greatest teacher. In this episode of Behind the Brush, Kelly Pelfrey opens up about overcoming comparison, from social media envy to measuring herself against masters like Monet and Sargent. She reveals how embracing individuality unlocks creativity and purpose. Kelly reminds us that art isn't a competition—it's a celebration of beauty in all its forms. Through practical steps like taking workshops, building community, and staying creatively consistent, she shares how humility and dedication shape lasting growth. This episode will inspire you to honor your unique path and create with gratitude, confidence, and joy.

Listen in to learn more :

(01:07) Comparing Yourself to Artists

(05:36) Being Faithful in Creative Pursuits

(11:09) Improving Art Skills Through Workshops

(14:13) Managing Overwhelm in Business

(18:23) Distraction From Painting

Resources –

Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/

https://kellypelfrey.com/

How do you turn personal loss into purpose? In this episode of Behind the Brush, artist Kendall Blanchard shares her inspiring journey from the bayous of Louisiana to recognition across Alabama. After losing her father, Kendall found healing through art, evolving from teacher to full-time artist and collaborating with brands like Society Social. She discusses using Instagram to build authentic partnerships, balancing motherhood with creativity, and transforming collage and texture into her artistic signature. Kendall also offers practical advice on preparing for art shows, managing inventory, and staying productive. Her story is a moving reminder that passion, faith, and perseverance can turn pain into purpose.

Listen in to learn more :

(11:20) Artistic Career Journey Through Social Media

(17:34) Goal Setting Strategies for Artists

(22:21) Creative Playtime During December

(27:57) Exhausting but Rewarding Trade Show Experience

(31:06) Offering Hand-Painted Prints for Low-Quality Photographs

(36:49) Silence and Background Noise in Art

(41:26) Inspiration for Artists

Resources –

Connect with Kendal

https://www.kendalblanchardfineart.com

https://www.shopsocietysocial.com/collections/society-social-x-kendal-blanchard

https://thecollectivedallas.com/search?q=kendal+blanchard&type=product

Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/

https://kellypelfrey.com/

Feeling overwhelmed by your messy studio? You're not alone. In this episode of Behind the Brush, artist and host Kelly Pelfrey kicks off her "When You Feel Overwhelmed By…" series with a candid look at studio chaos and how five minutes can change everything. From dirty paint water to piles of canvases,

Kelly shares real-life confessions and practical tips for turning clutter into calm. Learn how simple systems, like giving everything a home, organizing supplies, and setting a quick timer, can transform your creative space and mindset.

Whether you thrive in a little mess or crave order, this episode will inspire you to reclaim your studio and rediscover the joy of creating.

Listen in to learn more :

[00:02:10] The 5-Minute Reset

[00:07:45] Give Everything a Home

[00:14:20] Systems That Support Flow

[00:23:00] Create Without the Chaos

Resources –

Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/

https://kellypelfrey.com/

Meet Ohio-based artist and educator Michelle Brenner, who beautifully balances her passion for painting with her longtime teaching career. What began as a 2017 New Year's resolution to paint every day evolved into a thriving art practice, with her work now featured in galleries and private collections—including Meg Young's Nantucket home. Inspired by the calming landscapes of Lake Erie, Michelle shares how her experiences as a teacher shape her creative process and how her growth as a professional artist enriches her students.

In this inspiring episode, Michelle discusses finding balance, building a consistent practice, and investing in quality materials. Her story proves that creativity and teaching can flourish side by side—with discipline, heart, and purpose.

Listen in to learn more : (08:16) Teaching Art and Fasting Lifestyle

(14:28) Building a Business Collaboration With Feedback

(24:01) Finding Time for Artistic Passion

(29:35) Organizing Art Business With Spreadsheets

(33:19) Scheduling Social Media Posts for Visibility

(40:39) Teaching and Art Business Balancing Act

(43:52) Love for the Impressionists

(47:10) Daily Art Practice Advice

Resources –

Connect with Michelle - https://cailinicoastal.com/collections/originalartbymichellebrunner Instagram @michellebrunnerart

https://www.dresstheroom.com/michelle-brunner

Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/

https://kellypelfrey.com/

Can artists really afford to ignore the power of an email list? In this episode of Behind the Brush, we uncover how building a strong email community can elevate your art career far beyond social media. Learn how to attract genuine subscribers, craft captivating emails, and turn collectors into lifelong supporters. Forget the spammy tactics—this is about authentic connection. We dive into tools like Mailchimp, Flodesk, and ConvertKit, plus share creative strategies for storytelling, giveaways, and irresistible subject lines. Whether you're just starting or ready to grow, discover why your email list is the heartbeat of a sustainable art business—and how to make every send count.

Listen in to learn more : (12:35) Email Marketing vs Social Media Benefits

(18:36) Building Email List Through Social Media

(25:29) Crafting Compelling Email Subject Lines

(28:03) Email Marketing for Artists

(34:09) Free Custom Painting Marketing Strategy

Resources –

Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/

https://kellypelfrey.com/

Discover how to build a thriving art business and creative community with special guest Kayla Cole-Pacana. From a background in science to becoming a leader in the art world, Kayla shares her journey and passion for collecting original works that tell powerful stories. Together, we explore the upcoming KP Collective 2025—a digital platform empowering artists to grow their visibility and independence. Kayla and I dive into the importance of artistic collaboration, retreats, and education, highlighting how face-to-face connections spark growth. Learn how to choose the right collective, strengthen your business foundation, and embrace flexibility in your creative path.

This episode will inspire you to create, connect, and confidently step into your next chapter as an artist.

Listen in to learn more : (03:33) Collecting Original Art Based on Connection

(07:40) Excitement for Art Collective and Community

(17:10) Introducing KP Collective

(22:51) Favorite Snack Choices

Resources –

Connect with Kayla - Podcast: https://podcasts.apple.com/us/podcast/the-splatter-effect/id1738445966

Walden Art Company https://www.waldenartco.com/

Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/

What if freeing up your time could make you a better artist? In this episode of Behind the Brush, Kelly Pelfrey shares how learning to delegate transformed both her art and business. From managing the KP Collective and launching new projects to balancing family life, Kelly opens up about knowing when to ask for help. Discover how hiring a virtual assistant streamlined her workflow and reignited her creativity. She also explores the benefits of outsourcing web design, bookkeeping, and marketing, as well as the growth that comes from collaboration. Packed with insight and encouragement, this episode will inspire you to focus on what you love most: creating art that fulfills your purpose.

Listen in to learn more : (01:43) Finding Support in Your Art Business

(06:57) Benefits of Hiring Shipping Assistants

(17:27) Recognizing the Need for Help

Resources –

Connect with Kelly on Instagram https://www.instagram.com/behindthebrush_kellypelfrey KP Art Collective - http://kpartcollective.com/

https://kellypelfrey.com/