You’ve said it.

“My art is too niche.”

In this first episode of our Myth Buster series, Kendal and Kayla unpack one of the most common beliefs keeping artists stuck; the fear that being too specific means being too small.

We talk about what artists really mean when they say “too niche,” why social media makes broad appeal look safer, and how comparison quietly convinces you to water down your work.

Here’s the truth: niche builds authority.

We share real examples of artists who leaned into their specificity and grew because of it, plus the mindset shift that changes everything.

If you’ve ever felt the pressure to make your work more “marketable,” this one’s for you.

And we’ll leave you with one simple action step:

Because the moment you stop trying to convert everyone…

It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.

Follow:

➡️ @klacole

➡️ @kendalblanchardart

➡️ @thesplattereffectpodcast

Our Favorite Things:

Favorite Business Book

Favorite Art Inspiration Book

Favorite Leggings to paint in

In this episode, Kayla and Kendal talk about something they are seeing everywhere right now: the return of craft.

In a world flooded with digital imagery, AI tools, and perfectly generated content, something surprising is happening. Designers, collectors, and everyday homeowners are craving work that feels human. They want texture. They want evidence of the hand. They want pieces that could not be duplicated with a prompt.

We talk about why handmade art is not being replaced by technology, but elevated by it. How AI can be a powerful tool while still leaving space for originality. And why imperfection, process, and materiality are becoming more valuable than ever.

If you have wondered whether craft still matters in a digital age, this conversation will remind you that the pendulum may already be swinging back.

This is not about rejecting technology. It is about understanding why human made work carries something technology cannot replicate.

PART TIME COACHING WITH KAYLA- QUARTER TWO

It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.

Follow:

➡️ @klacole

➡️ @kendalblanchardart

➡️ @thesplattereffectpodcast

In this episode of The Splatter Effect, Kendal and Kayla sit down with North Carolina artist Ashley Ozmint for a conversation about building a sustainable art business when life does not go according to plan.

Ashley shares her journey as a working artist in the South, from growing her audience and refining her voice to navigating the unexpected challenges that natural disasters brought to her community and business. We talk about resilience, recalibrating after disruption, and what it really looks like to keep creating when circumstances feel unstable.

This is an honest, grounded conversation about longevity in the art world. We explore the emotional side, the practical side, and the grit it takes to move forward when the waters rise.

PLUS... A special surprise from Ashley and her family!

If you have ever wondered how to steady your business during uncertainty, or how to keep showing up creatively when life feels heavy, this episode is for you.

It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.

SPARK SESSION WITH KAYLA'S TEAM

Follow:

➡️ @ashleyozmint.art

➡️ @klacole

➡️ @kendalblanchardart

➡️ @thesplattereffectpodcast

At some point, money enters the room.

Sales pick up. Demand increases. Expectations shift.

In this episode, Kendal speaks candidly from the artist’s side of the table about what it feels like when creative focus drifts from making meaningful work to chasing financial outcomes—and how easy it is to lose your footing in the process.

Together, we explore:

The moment artists realize money has started influencing their creative decisions

How external validation and income can quietly reshape the work

Why success doesn’t always feel the way we expect it to

How Kendal personally course-corrects when the art starts to feel performative or pressured

This isn’t about rejecting money or ambition.

It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.

SPARK SESSION WITH KAYLA'S TEAM

Follow:

➡️ @klacole

➡️ @kendalblanchardart

➡️ @thesplattereffectpodcast

Episode Mentioned In This Podcast

In this episode, Whitney breaks down what’s actually happening in the broader art world right now, with a closer look at Eastern markets and the ripple effects they’re creating for small American artists and galleries. From shifting collector behavior to international demand (and hesitation), we unpack how global economic and cultural movements quietly shape sales on a very local level.

This is the kind of behind-the-scenes context most artists never hear, but desperately need. If you’ve felt a change in buyer energy, pricing conversations, or momentum lately, this episode connects the dots between the global art market and your own studio reality.

✨ Industry insight

Perfect for artists, gallerists, and creative entrepreneurs who want to understand the why behind what they’re experiencing... not just react to it.

It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.

SPARK SESSION WITH KAYLA'S TEAM

Follow:

➡️ @klacole

➡️ @kendalblanchardart

➡️ @thesplattereffectpodcast

You asked, We Answered.

In this episode, Kendal and Kayla sit down to answer specific listener questions about building and sustaining an art business that actually works for real life. They cover everything from recommended website platforms, to the tools they rely on daily, to how they approach balance when life, work, and creativity all compete for attention.

This is a practical, honest conversation packed with strategies artists can implement right away. 

If you’ve ever wondered “What platform should I use?”, “Am I doing this right?”, or “How do I keep going without burning out?” this episode is for you.

✨ Real questions.

It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.

SPARK SESSION WITH KAYLA'S TEAM

Follow:

➡️ @klacole

➡️ @kendalblanchardart

➡️ @thesplattereffectpodcast

Pantone has named Cloud Dancer as its 2026 Color of the Year but this episode isn’t really about a color.

It’s about what this quiet, restrained neutral may be revealing beneath the surface of the economy. We will discuss what that means for artists making creative and financial decisions right now.

In this episode of The Splatter Effect, Kendal and Kayla explore how color often mirrors economic mood, why fashion and small luxuries act as early warning systems, and how cautious markets tend to reshape both taste and spending.

We’ll look at:

How Pantone colors often reflect economic cycles

What classic tailoring and the “lipstick effect” signal about consumer behavior

Why quiet, restrained work may resonate more in uncertain times

And how artists can position their practice for stability, longevity, and creative freedom

This is an episode about reading subtle signals—so you can create, price, and plan with clarity instead of fear.

It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.

SPARK SESSION WITH KAYLA'S TEAM

Follow:

➡️ @klacole

➡️ @kendalblanchardart

➡️ @thesplattereffectpodcast

Episode Mentioned: The Sparkly Tampon Effect

In this episode of The Splatter Effect, Kendal and I unpack everything I learned from my trip to Art Basel 2025. We discuss the inspiration, the surprises, the networking opportunities, and the behind-the-scenes moments you won’t find on Instagram (like the men in the bar I recorded with their permission).

We break down why you, as an artist or creative, should seriously consider attending at least once in your career. From market trends and collector behavior, this episode gives you the “why” behind the Basel hype and how showing up can shift the trajectory of your art business.

Whether you're dreaming of going one day or planning your first trip, this conversation will help you see exactly how Art Basel can work for you.

Come listen for encouragement, strategy, and a fresh perspective on the biggest art event in North America.

It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.

SPARK SESSION WITH KAYLA'S TEAM

Follow:

➡️ @klacole

➡️ @kendalblanchardart

➡️ @thesplattereffectpodcast

The Seven Minute Kendal Trick You MUST Learn This Year.

We’re kicking off the second week of 2026 with a candid conversation all about the goals we’re setting for ourselves personally and in business this year. In this episode, we walk through what’s on our lists, what’s pushing us outside our comfort zones, and the habits we’re putting in place to actually follow through. Our hope is that this behind-the-scenes look at our planning inspires you to dream a little bigger, get intentional, and build your own list of goals for a year filled with momentum and meaning.

It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.

SPARK SESSION WITH KAYLA'S TEAM

Follow:

➡️ @klacole

➡️ @kendalblanchardart

➡️ @thesplattereffectpodcast

We’re kicking off our brand-new monthly series, Off The Canvas, with Atlanta-based mental health expert Jessica Alexander, who brings practical, grounding tools to help you stay emotionally healthy and intentional in 2026.

Jessica walks us through the power of SMART goals: specific, measurable, attainable, realistic, and time sensitive, and how to use them without overwhelming yourself. She also shares simple weekly habits that make a real difference: choosing a word or mantra, daily gratitude, meaningful self care, tuning into your body, and using a clear to do list to reduce stress.

We also dive into Brené Brown’s three shame responses: moving away, moving toward, and moving against, and how recognizing your own pattern can shift your relationships, your creativity, and the way you show up this year.

Off The Canvas will feature different topics and voices throughout the year, and this first conversation sets the tone beautifully: grounded, honest, and full of tools you can start using today.

It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business.

Book Mentioned: The 12 Week Work Year

SPARK SESSION WITH KAYLA'S TEAM

Follow:

➡️ @klacole

➡️ @kendalblanchardart

➡️ @thesplattereffectpodcast