The Art Marketing Podcast

By Art Storefronts

What's The Art Marketing Podcast about?

Art marketing strategy, tactics, tips and FOCUS. Where to focus your marketing efforts to start selling more art online. How to grow your art business to consistent monthly sales. Brought to you by the folks at ArtStorefronts.com

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The Art Marketing Podcast episodes:

06.21.2024
Summer selling season, the creator economy & importance of story in art sales
Summer selling season, the creator economy & importance of story in art sales (00:00) Introduction and Podcast Overview (00:59) The Importance of Summer for Art Sales (07:05) Understanding the Interest-Based Algorithm (13:38) Examples of Creative Success Stories (17:34) The...
06.13.2024
056: Imagine if you could advertise cheaply and actually get results
You know you need to advertise, you know social media ads don't work so let's get creative with an inexpensive but highly effective technique...post cards dropped on doorsteps. Chapters (00:00) Introduction to Creative Advertising for Artists (00:48) The Power of...
05.10.2024
No art marketing days lost, how social media is going all in on the creator economy, and finding new revenue sources through commissions
Shownotes:
05.10.2024
055: How many times a day do you pick up your cell phone?
We start with the answer to the question, talk about merch broadly, and talk about cell phone cases specifically and tactically
03.08.2024
Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem
Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem Shownotes:
02.20.2024
Selling From Now Through Father's Day, The Power of Not Quitting, & Acquiring New Customers vs True Fans
Nick and I talk about what to do to sell art between now and Father's Day, following economic drivers with your art business, custom artwork strategies, the power in not giving up, and the importance of acquiring new customers. ...
12.20.2023
Finish off your Dec strong, Being ready for Jan, Asymmetry of the Art Biz, & Shiny Object Syndrome
Nick and I talk about what to do between now and the end of the year, how to set yourself up to be ready in January we talk about the asymmetry of the art business and finish it off with...
11.10.2023
054: My Top 5 Ways to Supercharge Your Holiday Marketing
We start with some conceptual to get our heads in the right space for the season in front of us, then we get into the tactical you can add to your holiday marketing efforts to supercharge things on Instagram
11.02.2023
053: Art Sales are 50-50
I define the concept, talk about how things evolved to get here, some psychology, I am going to ask whether or not your IG profiles passes the test and then get tactical on how you can put it to use...
10.16.2023
052: How to find collectors for your art business
How a cork trick helps explain an art business, new customer acquisition and how it applies through the lens of time The Cork Trick Go back and listen to episode #50 How many new customers did you acquire...
09.29.2023
051: What size is your restaurant?
What a restaurant has to do with an art business, how to think about yours, and some mission and vision for the future
09.07.2023
050: How To Turn Buying Questions into Selling Conversations
We revisit the only metric that matters from an episode past, I will outline what buying questions are, how to turn them into selling conversations generally and then how to knock them out of the park on Instagram specifically ...
08.23.2023
049: Supercharging "The Loop"
Last week I covered the loop, this week I present the tactical guide on how to supercharge it; the who what when where why... If are asking yourself what the heck is the loop go back one episode first.
08.16.2023
048: Smart Artists don't run ads... instead they do this. Introducing "The Loop"
I will define the loop, what it is at its core, how to think about it, and how to use it in different scenarios — both online and offline. Also... how to super charge it
08.10.2023
A story, of branding, niche, and success. How mid-western painter Megh crossed the 1 Million Mark in art sales.
7 years ago Megh went all in on her art career. Her journey since has seen her surpass the 1mm mark in sales, discover a niche, and cement herself as a brand. This is her story, interview, and question and...
08.04.2023
047: The most important metric nobody talks about; focus on this and win
So what is the most important metric to watch if you want to grow an art business? Yes of course sales is #1 but you need more than that if you want to make sure your focus — time,...
07.28.2023
Rising Tide of Success A Live Q&A with Jonah Allen, the Young $100K+ Photographer
5 years ago a 24 year old kid discovered this very podcast started listening to it, signed up for Art Storefronts and started his art business. Now he is selling 100k a month of his art. This is his story...
07.19.2023
046: Two trains, two tracks, no brakes
A new way to contemplate your art career, what you should be working on, and reseting your expectations to success. For the latest and greatest https://linktr.ee/artstorefronts If you ever feel like hanging out live I run a...
06.02.2023
045: What Are the Biggest Art Selling Times of Year?
Everybody knows the first and everybody ignores the second. Don't be everybody. This post will cover; What is the 2nd biggest time of the year to sell art, why, and why no artist or photographer can afford to ignore them...
05.22.2023
The Next Big Thing in Art Marketing w/ CEO of Art Storefronts
In this special episode, we have the pleasure of welcoming Nick Friend, the visionary CEO of Art Storefronts. Nick shares the evolution of the art industry over the past two decades and discusses how technology and marketing strategies have reshaped...
05.10.2023
Co-Pilot Stories: "I'm tired of shipping and packing from so many orders!"
In this fun podcast episode, we sit down with Miro Kenarov, one-half of the talented Bulgarian-born artist couple behind the unique Canvas on Clay project. We delve deep into their artistic journey, from their early days in Bulgaria to...
03.09.2023
044: Get buyers to act fast: Tips for setting up your art for impulse purchases
Why you want to do this, some context and current events, how to think about your product lineup, and some tactical ways to go about it. Have questions on anything and everything else. Hit the tree (we keep it...
03.01.2023
043: How Many New Customers Did you Acquire Last Year?
If I asked you how many new customers you acquired in your art business last year would you be able to answer that question? Most artists struggle answering it. We need to fix that. In today's episode we...
07.28.2022
#49 The Ultimate Guide To Successful Art Shows and Fairs
Why art shows and fairs are so important, the upsides and downsides of doing them in person, and how you need to think about them tactically to win (no one ever talks about this). Here is the post itself...
06.11.2022
#48 Meet Megh. An overnight success takes 10 years
All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything you need to start, run, and grow a successful art business. Get FREE website setup...
06.06.2022
#47 Advanced Pricing Strategies for Artists and Photographers that are already selling
All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything you need to start, run, and grow a successful art business. Get FREE website setup...
05.02.2022
# 46 Instagram Reels are Big Deals Start doing this hack RIGHT NOW
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything...
04.18.2022
#45 Things about running a sale that nobody ever told you
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything...
03.04.2022
#44 The Next Big Art Selling Holiday is Here: Mothers Day
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything...
02.27.2022
#43 The importance of Print on Demand aka POD
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything...
02.12.2022
#42 Your Marketing Assistant: From "One Size Fits All" to "Tailored to Your Artistic Journey" Inbox
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything...
01.22.2022
#41 The 3 buckets all artists and photogs fall into. Which bucket are you in?
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything...
01.14.2022
#40 If you launched your art biz today
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything...
01.08.2022
#39 Our Top 10 Takeaways from GROWING Art Businesses in 2021
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything...
10.20.2021
Merchandising 101: A Broad Primer on how to think about it and how to approach it
A discussion about merchandising during Q4, Price points, Print types, and merchandise. Let's audit your thinking. Viral video mentioned https://www.youtube.com/watch?v=QYcXTlGLUgE Where to go from here? What are the next steps? How can you learn more? All the latest...
07.27.2021
AMA: Ask Me Anything; Live Streaming Stats and More
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything...
07.22.2021
#38 You want to sell 15k of art this year. Good. Q4 is coming and its time to get ready.
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything...
07.19.2021
#37 A Vision for a New Type of Art Gallery
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts?We provide everything...
06.09.2021
#36 What's the biggest ecommerce event in the world?
A primer on sales, What the event is it & where it ranks, and what you can learn from it and bolt into your marketing operation. Where to go from here? What are the next steps? How can you learn...
06.07.2021
#35 Your Collector List
What is it, What can it do and how do you treat it, and why it's the most important asset and art business can have. Don't Be a Starving Artist by Wyland https://www.wyland.com/product/dont-be-a-starving-artist-by-wyland/ Where to go from here? What are the...
04.27.2021
#34 The Best Art Doesn’t Win. The Art that Everyone Sees Wins.
First we come to terms with, then we sort how to solve for it, and the perspective of how long its gonna take. Where to go from here? What are the next steps? How can you learn more? All the...
04.13.2021
#33 You don't have to get a whole lot right as long as you don't get a whole lot wrong
A Financial maxim that applies to the art business, your collector list, why it's a fundamental pillar if you want to be successful Where to go from here? What are the next steps? How can you learn more? All the...
04.03.2021
#32 The Art Selling Pyramid
What is it? Why understanding it is critical, and a call to action to bolt in the existing pieces you are missing Where to go from here? What are the next steps? How can you learn more? All the latest...
03.25.2021
#31 Our Top 6 Takeaways from the just released Art Market 2021 Report
Some background on the report, our top stats from it, and what it portends for artists and photographers in 2021 and lastly what you won't read in this report. https://www.artbasel.com/about/initiatives/the-art-market Where to go from here? What are the next...
03.06.2021
#30 The next big art-selling holiday is upon us. 30 days away.
Mothers Day to Fathers Day to Q4 Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in...
02.26.2021
#29 Your NEW Most Important Metric
The things that don't scale, video, and your new most important metric. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating...
02.20.2021
#28 The Basement Sale
Attention, The basement sale concept, its stumbling blocks, and how to get started. The Basement Sale Example https://www.youtube.com/watch?v=zmW5rm3aIMw Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can...
02.13.2021
#27 Why Your Art Business is Destined to Fail
The basics, how art really sells, why you are failing at FB ads Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we...
02.03.2021
# 26 How to Target High Net Worth Buyers
How most think this happens, how it really happens, and what you can do right now to get better at it. Where to go from here? What are the next steps? How can you learn more? All the latest and...
01.22.2021
#25 Start with Demand & Work Backwards
How to pick subject material, Where to start, The way most artists and photographers do it, a new way to do it Where to go from here? What are the next steps? How can you learn more? All the latest...

What's The Art Marketing Podcast about?

Download our free app to listen on your phone

The Art Marketing Podcast episodes:

Summer selling season, the creator economy & importance of story in art sales

056: Imagine if you could advertise cheaply and actually get results

No art marketing days lost, how social media is going all in on the creator economy, and finding new revenue sources through commissions

055: How many times a day do you pick up your cell phone?

Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem

Selling From Now Through Father's Day, The Power of Not Quitting, & Acquiring New Customers vs True Fans

Finish off your Dec strong, Being ready for Jan, Asymmetry of the Art Biz, & Shiny Object Syndrome

054: My Top 5 Ways to Supercharge Your Holiday Marketing

053: Art Sales are 50-50

052: How to find collectors for your art business

051: What size is your restaurant?

050: How To Turn Buying Questions into Selling Conversations

049: Supercharging "The Loop"

048: Smart Artists don't run ads... instead they do this. Introducing "The Loop"

A story, of branding, niche, and success. How mid-western painter Megh crossed the 1 Million Mark in art sales.

047: The most important metric nobody talks about; focus on this and win

Rising Tide of Success A Live Q&A with Jonah Allen, the Young $100K+ Photographer

046: Two trains, two tracks, no brakes

045: What Are the Biggest Art Selling Times of Year?

The Next Big Thing in Art Marketing w/ CEO of Art Storefronts

Co-Pilot Stories: "I'm tired of shipping and packing from so many orders!"

044: Get buyers to act fast: Tips for setting up your art for impulse purchases

043: How Many New Customers Did you Acquire Last Year?

#49 The Ultimate Guide To Successful Art Shows and Fairs

#48 Meet Megh. An overnight success takes 10 years

#47 Advanced Pricing Strategies for Artists and Photographers that are already selling

# 46 Instagram Reels are Big Deals Start doing this hack RIGHT NOW

#45 Things about running a sale that nobody ever told you

#44 The Next Big Art Selling Holiday is Here: Mothers Day

#43 The importance of Print on Demand aka POD

#42 Your Marketing Assistant: From "One Size Fits All" to "Tailored to Your Artistic Journey" Inbox

#41 The 3 buckets all artists and photogs fall into. Which bucket are you in?

#40 If you launched your art biz today

#39 Our Top 10 Takeaways from GROWING Art Businesses in 2021

Merchandising 101: A Broad Primer on how to think about it and how to approach it

AMA: Ask Me Anything; Live Streaming Stats and More

#38 You want to sell 15k of art this year. Good. Q4 is coming and its time to get ready.

#37 A Vision for a New Type of Art Gallery

#36 What's the biggest ecommerce event in the world?

#35 Your Collector List

#34 The Best Art Doesn’t Win. The Art that Everyone Sees Wins.

#33 You don't have to get a whole lot right as long as you don't get a whole lot wrong

#32 The Art Selling Pyramid

#31 Our Top 6 Takeaways from the just released Art Market 2021 Report

#30 The next big art-selling holiday is upon us. 30 days away.

#29 Your NEW Most Important Metric

#28 The Basement Sale

#27 Why Your Art Business is Destined to Fail

# 26 How to Target High Net Worth Buyers

#25 Start with Demand & Work Backwards

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