The Art Marketing Podcast

Join us for an insightful conversation with talented photographer John Kennington, who shares his journey of transitioning to full-time photography and the art of selling at shows. With over 50 years of experience, John discusses his strategies for capturing customer emails, the importance of storytelling in his work, and how he balances online sales with in-person events. Discover the challenges and rewards of being a "road warrior" in the art world, and learn valuable tips for aspiring photographers looking to make their mark. Tune in for a wealth of knowledge and inspiration!

(00:00) - Introduction to Email Engagement and Online Business Growth (05:30) - John Kennington's Photography Journey and Art Shows (10:00) - The Importance of Art Shows and Customer Interaction (15:00) - Email Capture Strategies and Follow-Up Sales (20:00) - The Role of Storytelling in Photography Sales (25:00) - Print on Demand and Inventory Management (30:00) - Pricing Strategy and Sales Range (35:00) - Navigating Merchandise Restrictions at Art Shows (40:00) - Final Thoughts and Future Plans

John's Website

https://www.imagesfor.life/

John's Instagram

https://www.instagram.com/kenningtonphoto/

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Join us for an inspiring episode of the Art Marketing Podcast as we sit down with artist Bob Gherardi, who shares his incredible journey from struggling illustrator to successful fine artist. Discover how Bob transformed his approach to marketing, embraced local art fairs, and found his niche with crows and ravens, leading to a remarkable $30,000 weekend in sales. Tune in to learn valuable insights on pricing, building connections, and the importance of stepping out of your comfort zone in the art world. Whether you're an emerging artist or a seasoned pro, Bob's story is sure to motivate and encourage you on your own artistic journey!

(00:00) - Introduction and Artist's Journey

(05:30) - Transition to Fine Art and Early Challenges

(10:00) - Rediscovering Art and Joining Art Storefronts

(15:00) - Finding a Niche and Art Fairs

(20:00) - Sales Strategies and Pricing

(25:00) - Online Sales and Marketing Efforts

(30:00) - Reflections on Growth and Future Goals

(35:00) - Black Friday and Holiday Marketing Plans

Bob's Website https://www.gherardi.com/ Bob's Instagram https://www.instagram.com/bobgherardi/

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Join us for an inspiring conversation with artist Perry Milo, who shares his journey from street selling to becoming a successful full-time artist. Discover how he leverages social media, guerrilla marketing, and philanthropic endeavors to turn his passion for art into a thriving business. Perry discusses the importance of building connections, being prolific, and the strategies that have helped him navigate the art world. Whether you're an aspiring artist or simply curious about the creative process, this episode is packed with valuable insights and motivation.

(00:00) - Turning Passion into Profit (05:30) - Introduction to Perry Milo (10:00) - Perry's Artistic Journey (15:00) - Philanthropy and Art (20:00) - The Importance of Advertising (25:00) - Gallery Experiences and Challenges (30:00) - ArtStoreFronts and Online Presence (35:00) - Marketing Strategies and Social Media (40:00) - Diverse Subject Matter in Art (45:00) - Pricing Strategy and Revenue Sources

Perry's Website https://www.perrymilou.com/

Perry's Instagram https://www.instagram.com/perrymilouofficial/

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Join us in this enlightening episode as we dive into the inspiring journey of artist Kimberly Camerata, who transitioned to a full-time art career in 2017. Discover how she navigates the challenges of marketing her work, the importance of consistency in engagement, and the impact of introducing new product lines like petite originals and merchandise. Kimberly shares valuable insights on building relationships with her audience and the power of storytelling in her art. Tune in for practical tips on leveraging social media and maintaining a thriving creative business!

(00:00:00) - Introduction to the Podcast and Guest

(00:01:00) - Kimberly's Origin Story and Background

(00:02:00) - Transition to Full-Time Artist

(00:04:00) - Growth and Challenges Since 2017

(00:09:00) - Understanding Sales Patterns and Customer Engagement

(00:10:00) - Importance of Consistency in Marketing

(00:16:00) - Overcoming Video Posting Anxiety

(00:20:00) - The Power of Personal Content

(00:22:00) - The Role of Long-Form and Short-Form Content

(00:24:00) - Embracing Change and New Technologies

(00:27:00) - Introduction of Co-Pilot and Its Benefits

(00:30:00) - Delegation and Time Management for Artists

(00:32:00) - Engaging with Customers and Building Relationships

(00:36:00) - Plans for 2024 and Audience Feedback

(00:40:00) - The Importance of Merchandise in Art Sales

(00:48:00) - Customer Acquisition and Long-Term Business Growth

Kimberly's Website

https://www.cammerata.com/

Kimberly's Instagram

https://www.instagram.com/kcammerata/

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Join us for an inspiring conversation with Gen Z artist Betsy Mueller, also known as Betsy Mae on Instagram. In this episode, we dive into her journey from a high school freshman painting for fun during COVID to building a thriving art business with impressive sales on Etsy and social media. Discover how she navigates the challenges of balancing college life with her passion for art, her unique marketing strategies, and her insights on connecting with a younger audience. Tune in to learn how Betsy is shaping her future as a full-time artist while still in school!

(00:00) - Unexpected Success with Prints

(05:30) - Introduction of Betsy Mae

(10:00) - Betsy's Artistic Journey

(15:00) - Finding Her Style and Niche

(20:00) - Balancing Art and College Life

(25:00) - Sales Insights from Etsy

(30:00) - Art Storefronts and Pricing Strategy

(35:00) - Marketing and Social Media Approach

(40:00) - Engaging with the Audience

(45:00) - Future Goals and Opportunities

(50:00) - Advice for Aspiring Artists

(55:00) - Wrap-Up and Final Thoughts

Betsy's Website

https://www.betsymae.com/

Betsy's Instagram

https://www.instagram.com/betsymaeart/

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Artist Brien Cole’s unique niche in wine and bourbon art has captivated many, and he's here to share his journey, creative process, and marketing insights for aspiring artists. Stay tuned to hear how Brien balances his art with a full-time job and family life, and discover why his work is perfect for man caves, wine bars, and kitchens. Don't forget to like, subscribe, and hit the bell icon to catch all our future episodes! (00:00) Introduction and Excitement for the Interview

(00:14) Discovering Brian Cole's Artistic Niche

(01:41) The Journey to Becoming an Artist

(04:11) Joining Art Storefronts and Marketing Insights

(06:00) Exploring the Emotional Connection in Art

(12:28) Revenue Streams and Business Growth

(15:46) The Power of Niche Marketing and High-Value Sales

(19:18) Exploring New Marketing Strategies

(20:29) Balancing Art and Family Life

(22:31) The Importance of Consistency

(25:10) Expanding Product Range with Limited Editions

(26:48) Leveraging Print on Demand

(27:57) Time Management Challenges

(30:10) The Role of Photography in Art Creation

(31:57) Final Thoughts and Advice

Brien’s Website https://www.briencole.com/open-edition-prints Brien’s Instagram https://www.instagram.com/brien.cole_fine_art/

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Derek Emgee, is a coastal and surf photographer based in San Diego. Derek shares his inspiring journey from a practicing lawyer to a successful photographer, transitioning from a service-based model to a fine art print business. Discover his tips on balancing passion with profitability, the impact of social media, and the importance of constantly innovating in the art world. (00:00) Turning Passion into Business: The Two Mountains

(02:10) Introducing Derek: From Law to Photography

(03:59) Derek's Journey: From Hobby to Career

(05:46) The Art Storefronts Experience

(09:23) The Power of Marketing and Merchandise

(10:47) Landing Big Deals: Corporate Installations

(12:39) Innovative Marketing Strategies

(26:18) The Future of Art and Technology

(29:30) The One Thing to Improve in Storefronts

(29:42) The Power of Innovation and New Ideas

(30:19) Unlocking the Creator Economy

(30:50) The Potential of Photo Books

(31:08) Overcoming Comparison Problems

(31:47) The Impact of Books on Consumers

(32:57) Exploring Local Themes for Photo Books

(34:10) Expanding into Local Stores

(35:41) The Power of Low Friction Purchases

(36:17) Using QR Codes for Surf Photography

(39:51) Creating an Online Course for Surfers

(40:53) The Importance of Firing Arrows

(41:49) Insights from Art Shows

(45:16) Understanding Your Market

(46:21) Leveraging In-Person Installs

(48:53) Engaging with Social Media

(50:20) Using ChatGPT for Better Captions

(54:32) Conclusion and Final Thoughts Links Derek’s Website https://www.derekemgephotography.com/ Derek on IG https://www.instagram.com/derekemgephotography/ Keep up with the latest https://linktr.ee/artmarketingpodcast

In this podcast interview, Patrick speaks with Kelly Corbett, a talented landscape painter based on Vancouver Island, Canada. They discuss Kelly's journey from being a professional photographer to becoming a full-time artist with a successful online presence and substantial local following. Kelly shares insights into her marketing strategies, including her growth on Instagram, the importance of consistent social media engagement, and the benefits of painting publicly. They also touch on the challenges and rewards of managing a balance between art and personal life. (00:00) Introduction to Kelly Corbett

(01:35) Kelly's Artistic Journey

(03:01) Finding Her Niche

(06:05) The Impact of Social Media

(08:48) Joining Art Storefronts

(09:56) The Power of Consistency

(12:18) Merchandising and Gallery Presence

(15:22) The Future of Art Galleries

(18:27) Navigating Gallery Relationships

(18:57) The Case for Opening Your Own Gallery

(20:00) Building an Email Marketing Strategy

(21:48) The Importance of Consistency

(22:21) Advice for Aspiring Artists

(23:38) Long-Term Goals and Work-Life Balance

(25:14) Challenges and Improvements

(27:28) Leveraging Social Media and Live Broadcasts

(31:25) Balancing Art and Outdoor Adventures

(36:24) Concluding Thoughts and Encouragement

Links Kelly’s Website https://www.kellycorbett.ca/ Kelly on Instagram https://www.instagram.com/kelly_corbett_artist/

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Photographer and artist Dan Sundahl started his art career on the advice of his therapist.  Art was meant to be a vehicle of healing.  It just so turns out this journey back to health propelled him towards a successful niche and he has not looked back since. Watch the interview on Youtube https://www.youtube.com/watch?v=pCJhDpDFWis

(01:20) Meet Dan Sundahl: The Artist Behind the Niche

(02:29) Dan's Unique Origin Story

(04:14) The Emotional Impact of Dan's Art

(05:49) Creating and Connecting Through Art

(07:58) The Journey to Success

(12:58) The Business of Art

(21:29) Growth and Future Plans

(23:05) Managing Art and Social Media

(23:40) The Art Pricing Debate

(24:24) Marketing Strategies and Challenges

(25:44) Healing Through Art

(26:00) Future Aspirations and Business Goals

(26:58) Art Therapy and Personal Connection

(31:23) Advice for Aspiring Artists

(37:53) The Importance of Delegation

(39:52) Conclusion and Final Thoughts Links Dan’s Website https://www.dansunphotos.com/ Dan’s Gallery Site https://www.dansungallery.com/ Dan on Instagram https://www.instagram.com/dansunphotoart/ Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast

Betty started her art business in her mid 50’s and a few years later had a 6 figure per year business.  This is her story and advice for artists looking to do the same.

Watch this episode on Youtube https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l

(00:00) Introduction to Betty Franks' Artistic Journey

(02:22) Interview with Betty Franks Begins

(03:15) Betty Franks' Unique Artistic Style

(05:10) Betty's Journey to Finding Her Style

(13:19) Starting a Business and Marketing Art

(15:51) Diversifying Income Streams

(22:44) Online Teaching and Course Creation

(26:09) Pricing Art and Catering to Audience

(28:22) Annual Art Pricing Strategy

(28:50) No Sales Policy and Shipping Discounts

(29:18) Transition to Offering Prints

(30:40) Balancing Gallery Sales and Online Presence

(31:07) Negotiating Gallery Commissions

(32:08) Connecting with Art Buyers

(34:23) Social Media Strategy and Avatars

(35:55) Hiring Help and Using Basecamp

(37:24) Pinterest and Instagram Focus

(44:42) Merchandise and Fine Art America

(45:36) Personal Growth and Healthy Living

(51:03) Advice for Late Starters in Art

(54:45) Conclusion

Betty on Youtube https://www.youtube.com/@BettyFranksArt Betty on Instagram https://www.instagram.com/betty.franks.art/

Betty’s Website https://www.bettyfranksart.com/ Stay Up To Date With The Latest

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