We start with some conceptual to get our heads in the right space for the season in front of us, then we get into the tactical you can add to your holiday marketing efforts to supercharge things on Instagram

I define the concept, talk about how things evolved to get here, some psychology, I am going to ask whether or not your IG profiles passes the test and then get tactical on how you can put it to use in your art business

How a cork trick helps explain an art business, new customer acquisition and how it applies through the lens of time The Cork Trick Go back and listen to episode #50 How many new customers did you acquire last year? and then also #51 Get buyers to act fast: Tips for setting up your art for impulse purchases

What a restaurant has to do with an art business, how to think about yours, and some mission and vision for the future

We revisit the only metric that matters from an episode past, I will outline what buying questions are, how to turn them into selling conversations generally and then how to knock them out of the park on Instagram specifically If you have never seen this before watch this quick Youtube video to get up to speed https://www.youtube.com/watch?v=HRpAkDpGWWg

Last week I covered the loop, this week I present the tactical guide on how to supercharge it; the who what when where why...  If are asking yourself what the heck is the loop go back one episode first.

I will define the loop, what it is at its core, how to think about it,  and how to use it in different scenarios — both online and offline.  Also... how to super charge it

7 years ago Megh went all in on her art career.

Her journey since has seen her surpass the 1mm mark in sales, discover a niche, and cement herself as a brand. This is her story, interview, and question and answer section . For all of the additional assets including the video interveiws go here. If you ever want to join me (Patrick) on a live webinar I run them 3x weekly and would love to meet you and hear your story.  You can register for those here.

So what is the most important metric to watch if you want to grow an art business? Yes of course sales is #1 but you need more than that if you want to make sure your focus — time, energy, and effort is in the right place — and in pod I am going to break down my argument why # of pieces of content created per week is #2. What is it, why its important right now, and how focusing on it will properly align your priorities for growth.

5 years ago a 24 year old kid discovered this very podcast started listening to it, signed up for Art Storefronts and started his art business.  Now he is selling 100k a month of his art.  This is his story and there is so much to learn from him. Watching this interview will leave you with a ton on insights you can use immediately to improve your art or photography business. For all of the resources mentioned in the pod here is the page.