Artificial intelligence is only as good as the data it’s trained on, and creators are looking for their content to be commercially viable, stressing the importance that Adobe’s new AI generator Firefly is trained using images from Stock, Dana Rao, the company’s General Council and Chief Trust Officer explains to Bloomberg Intelligence’s Senior Technology Analyst Anurag Rana. In this Tech Disruptors podcast episode, Rao also discusses the challenges and ethics behind image generation, content rights and what gives Adobe an edge in the next arena of generative AI.