Behind the Line

The 2022 Winter Olympics in Beijing began with devastatingly low ratings for NBC. The politics and negativity in the weeks leading up to the Winter Olympics has put NBC in a precarious situation where they can't succeed.

We reveal and react to the record low ratings for the Winter Olympics Opening Ceremony. We explain why ratings aren't likely to get better for the Winter Olympics...and how competition from the Superbowl could lead to one of the least watched Olympics in history.

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JA Adande had an interesting take on the backlash the International Olympic Committee is receiving for holding the Winter Olympics in Beijing. Yesterday on Around the Horn...JA Adande claimed America is no better than China.

We play and react to the commentary of JA Adande on Around the Horn. We explain how on-air personalities at ESPN have become so comfortable in their wokeness...that they freely say things to get a reaction. JA Adande is the latest example of a media member with a declining career...attempting to revitalize by making headlines for all the wrong reasons.

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NBC opened the 2022 Winter Olympics in Beijing with surprisingly balanced coverage. NBC opened the Winter Olympics with Mike Tirico criticizing China over various issues. During the Opening Ceremony this morning...NBC combated that criticism with Savannah Guthrie going after her own country.

We play and react to clips from Mike Tirico and Savannah Guthrie. We discuss how the Winter Olympics will be a ratings disaster for NBC...and how the network is approaching promotion for the Beijing Olympics differently.

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ESPN quietly announced yesterday that February 9th will feature an all-women NBA broadcast crew. Somehow this is viewed by ESPN as a step-forward...when it's actually regression.

We explain how the women on this crew are being used by ESPN. We discuss how this pushes the notion that opportunities should be demographic based instead of merit based. We praise Doris Burke and these women for taking this opportunity from ESPN...but explain aspects of the broadcast will be missing with an all-women crew.

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We had hope for Bomani Jones...when he endorsed Curt Schilling for the Major League Baseball Hall-of-Fame. We hoped Bomani Jones had turned a corner...and was beginning to look at things objectively. All hope was lost with his most recent appearance on Dan le Batard.

We react to a couple of clips of Bomani Jones commentary regarding NFL head coaches. We explain how this is another example of Bomani Jones pushing a false narrative...and disprove his claims that NFL teams hire head coaches for the sole purpose of losing.

Chris Bosh announced that he is refusing to watch the NFL any longer. When news regarding Brian Flores losing his job with the Miami Dolphins was released...Chris Bosh wrote a lengthy article on his reasons for abandoning the NFL.

We react to the article from Chris Bosh...and disprove his reasoning. We also react to a clip from Bomani Jones...who explained who he believes is causing all of the problems in the NFL.

Anonymous members of the Penn women's swim team have been vocal in their displeasure of Lia Thomas. These young women have spoken to numerous media outlets...claiming Lia Thomas has an unfair advantage in competition.

However...ESPN is claiming the Penn women's swim team actually supports Lia Thomas. We read and react to a statement that's supposedly from the Penn women's swim team. The statement expresses their support of Lia Thomas.

We call into question the validity of the statement...and critique ESPN writer Katie Barnes for failing to do the necessary due diligence on the statement regarding Lia Thomas.

Former Miami Dolphins head coach Brian Flores made headlines yesterday...filing a lawsuit against the NFL. The lawsuit filed by Brian Flores goes after the hiring practices of NFL teams when they're interviewing head coaches.

We dissect parts of the lawsuit...and refute Brian Flores claims. We also highlight several portions of the lawsuit...which pertain propaganda we've seen before in the media. We make the case that Brian Flores is being used...in another attempt to takedown the NFL and change public perception of the league.

WNBA players have been complaining for years about equal pay. Players like Sue Bird have compared their salaries to LeBron James...to show the gap in pay between the WNBA and NBA. So when the Las Vegas Aces decided to pay Becky Hammon one million per year over five years...you'd figure WNBA players would view this as a step in the right direction.

That doesn't appear to be the case. Liz Cambage took to Twitter to complain about the salary of Becky Hammon. We reveal and react to her tweet...and explain how this is another example of it never being enough for people like Liz Cambage.

We explain how the salary of Becky Hammon is a positive for the WNBA...and why the Las Vegas Aces had to offer this type of money to obtain Becky Hammon.

NASCAR TV ratings have been on a steady decline since 2008. NASCAR president Steve Phelps has an ingenious solution to their declining popularity. Steve Phelps has decided that alienating his core audience will lead to growth.

We discuss declining NASCAR television ratings since 2008...and explain why NASCAR is on the decline. We talk about their marketing strategy with Bubba Wallace backfiring...and how NASCAR squandered an opportunity to make Brandon Brown their biggest star.

We explain why NASCAR continues to distance itself from Brandon Brown...and how it's leading to resentment with the NASCAR audience.