On today’s podcast episode, we discuss what’s behind Google’s recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we’re at with the search giant’s two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-daily-google-grip-on-search-universe-starting-loosen

© 2024 EMARKETER

On today's podcast episode, we discuss why Nike isn’t doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-reimagining-retail-how-nike-trying-turn-things-around-stay-relevant-with-rivals-new-entrants

© 2024 EMARKETER

In today’s episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the ‘Headlines’ segment we examine the partnerships between banks and influencers by discussing the EMARKETER article, “How to make finfluencer partnerships work with a smaller marketing budget.” And in the ‘Story by Numbers’ segment, we shift the conversation to how many financial influencers there are on social media and the steps a bank needs to take to find the right finfluencer to partner with. Join the discussion with host, Rob Rubin, content creator and finfluencer, Taylor Mitchell, and analyst, Lauren Ashcraft.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-banking-payments-show-leveraging-finfluencers-younger-audience

© 2024 EMARKETER

On today’s podcast episode, we discuss what the arrival of SearchGPT means for the search universe, the best ways to market through emotion, what the November holiday shopping season storyline will be, what happens now we have reached “peak media”, the most suitable post-pandemic work arrangement, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-weekly-listen-what-happens-search-now-searchgpt-here-how-market-through-emotion-more

© 2024 EMARKETER

On today’s podcast episode, we discuss Meta’s new AI search initiative, what the 2023 “year of efficiency” has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-daily-why-meta-investors-remain-somewhat-skeptical-even-profitability-climbs

© 2024 EMARKETER

On today's podcast episode, we discuss what commerce media encompasses, the size of the financial and travel networks, and the companies to pay closest attention to in this space. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Arielle Feger and Principal Analyst Sarah Marzano.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-reimagining-retail-commerce-media-companies-watch-emergence-of-financial-travel-networks

© 2024 EMARKETER

On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a “Simple Snapchat” app could do, and the potential impact of a new “Sponsored Snaps” ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-daily-positive-signs-snap-can-grow-users-north-america-again-new-simple-snapchat-experience

© 2024 EMARKETER

On today's podcast episode, we discuss what will happen if either Donald Trump or Kamala Harris win the US election and how that will affect inflation, high growth digital advertising channels, and regulatory priorities. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Zak Stambor.

Reports mentioned in this episode: 

How the outcome of the US presidential election will affect 3 critical economic factors for retail

How the US election outcome will influence 3 key areas of digital advertising

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-daily-how-election-outcome-will-influence-retail-advertising

© 2024 EMARKETER

On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the “American Dream” costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-weekly-listen-ad-fatigue-actually-getting-worse-how-genai-might-change-car-experience-more

© 2024 EMARKETER

On today’s podcast episode, we discuss why mega-pharmacies are struggling, why 7-Eleven is closing and opening a lot of stores, and what the new model of convenience will look like. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analysts Blake Droesch and Rajiv Leventhal.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-daily-end-of-convenience-know-it

© 2024 EMARKETER

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.