We had so many of you respond to the last episode "Does The Pursuit Concept Matter?" and while it was fresh in our minds we wanted to put out a sincere thank you and follow up to some of the feedback and responses that came in.

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].

"Your price is too high." "No one knows who you are." "The story doesn’t align." These are just a few lines often brought up when trying to convey the concept of Pursuit Spirits. The process of “uniting” is anything but inexpensive, and today on the show we dive deeper into if the concept as it was initially conceived matters to the consumer, or if we put too much thought into the concept when it comes to what people are looking for in their whiskey. 

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].

How do brands keep growing customers as fans, or connect them deeper to the brand after the point of sale? Today we talk about how some other brands have found successful touch points, but with the advances in technology are there more outlets at our disposal to tap into?

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].

The bourbon industry has this fascinating thing where “The Big Six” can hold such a monopoly of the industry - regardless of price category, and regardless of consumer profile. Is there room for other players to continue to penetrate the market, and how do they break the standard “value” scale that is so often set by Big Bourbon? 

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].

We all know what it's like - you walk into a store and see something you are curious about, but without a glowing recommendation from a trusted source or the ability to try it first you likely aren't going to make the blind purchase. On today's topic we dive into the recently launched ambassador program. With so many folks who know the Pursuit story over the last few years of the Bourbon Pursuit Podcast, there is a great opportunity for them to tell that story in their own way in the markets they are in.

Don’t miss Ryan on Meat Church for a great episode on BBQ & Bourbon Pairing.

https://www.youtube.com/watch?v=0Vdi358vMRM&t

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].

Having a variety of SKUs or choices in a brand’s portfolio is a great thing, right? You can reach a multitude of customers with multiple entry points or stepping blocks for them to learn more about you. However, the biggest challenges folks don’t really see come after the product development: continuously communicating with distributors why a new SKU should be carried, shelf space competition, ongoing marketing material about the new SKUs. The behind-the-scenes work can really add up, and is it worth it?

Today, we dive in to the topic of expanding the portfolio. 

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].

Fresh off of his graduation from Moonshine U, Ryan walks us through some of his thoughts on what he learned about the distillation process. We open up the dialogue on still types, craft distilleries, and in an era where anyone can seemingly make anything how you actually determine what you like. 

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].

What does it mean to develop and find your brand strategy and communication? Not just telling the story of your brand, while important and very much connected, but the development and execution of how you talk and look. 

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].

We are all well aware of how legacy brands get 'budget' bourbons on the shelves seemingly easily, but we are simultaneously seeing the effects of premiumization all across the board. As it gets more costly to actually get a bottle into the consumer's hands, how does a company decide where to enter the market? Once they are in the market, at what point to you have to back out? On today's episode we dive into the pricing of bourbon.

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].

2022 was a wild ride for us. We began Behind the Pursuit for starters, so thank you for a successful first year as we go behind the scenes starting this whiskey brand. Not only that, but there was a lot of learning and pivoting for the guys through the year. Today we recap 2022, some things we learned through the months, and what we look forward in as the company continues the momentum in 2023 and beyond. 

We hit on:

and much more.

For questions or topic requests on upcoming episodes, email us at [email protected].