Walmart’s vice president of beauty, Creighton Kiper, talks about the most popular products in America, from $1.24 L.A. Colors eyelashes to the Relove By Revolution makeup line that’s all under $5. We discuss trend-spotting; Walmart’s multigenerational beauty shoppers; the retailer’s newest prestige offerings; which celebrity lines customers are loving; and more—like how Walmart can work to unlock sustainability at scale.

• Products mentioned in this episode: shopmy.us/collections/147609
• Episode recap with links: fatmascara.com/blog
• Sponsor links & discount codes: fatmascara.com/sponsors
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• Social media: @fatmascara, @jessicamatlin, @jenn_edit
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