Elaine Richards, 37signals' Chief Operating Officer, shakes things up by flipping the script on host, Kimberly Rhodes. They discuss the behind-the-scenes work of producing the REWORK podcast and selecting topics that resonate with the audience. They even dive into Kimberly's background in podcasting and how the podcast has changed over time. 

Key Takeaways:

01:41 - It all started for Kimberly with an event industry podcast

05:19 - The process of creating and reviewing the final product

10:41 - Expanding episodes from audio-only to adding video

12:00 - Creating the video set 

14:01 - Broadening podcast content beyond the REWORK essays

19:15 - Not all episode ideas make it to air

20:58 - Evaluating the podcast stats

22:22 - The most popular REWORK Podcast themes and episodes

Podcasting Tools we use:

Podcast Recording – SquadCast
Podcast Hosting – Buzzsprout
Transcripts and Captions – Rev
Social Clips – Opus Clip

Episode Mentions:

David Heinemeier Hansson’s HEY World blog

Jason Fried’s HEY World blog

This Week In Weddings Podcast

Summer Fridays

Leaving The Cloud

How We Work: Fewer Meetings, More Check-Ins

Software Has Bugs

Ask the Founders: Live Q&A with Jason Fried & David Heinemeier Hansson

A Matter of Ambition - Part 2

Additional Links & Resources:

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X