So, in this chat, Kelli Hayes Smith dives into why some travel agents aren't raking in those dreamy bookings they're after, all tied up with their marketing strategies. First off, many folks out there don't quite grasp what travel agents actually do, so it's vital to spell out the perks of their services nice and clear. Then there's the dance with objections; gotta face 'em head-on, like dealing with concerns about costs or who's steering the vacation ship. Lastly, it's all about knowing your ideal client inside and out, their quirks and woes, so you can whip up content that speaks right to their wanderlusting souls.

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