Behind the Screens

This week we cover the weekend just been, discussing Space Jam’s opening weekend and Black Widow’s progress at the box office. We also sit down with Tearlach Hutcheson, Studio Movie Grill’s VP of Film, and discuss the state of exhibition, how studios and exhibitors can be working closer together to maximise box office, and also how dine-in concepts like SMG’s lean into food as a cornerstone of their cinematic experience.Topics & 

Times:Box Office Recap: 

This week we cover the weekend just been, going into depth on Black Widow’s opening weekend and "day-and-date release couch-leakage". We also sit down with Gabriel Swartland, Movio’s Regional Director & Vice President, EMEA and discuss the importance of first-party data, the difference between behavioural and demographic data, and how to use it to elevate your movie marketing.

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Blog link: How To Elevate Your Movie Marketing: Behavioural vs. Demographic Data

This week we cover the weekend just been, exploring Boss Baby: Family Business and Forever Purge on their domestic opening weekends. We also sit down with Elizabeth Trotman, CEO of StudioCanal for Australia/New Zealand and talk movie marketing and local content. We also look ahead to this coming weekend and pre-sales for Black Widow.

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This week we cover the weekend just been, and explore F9’s domestic opening weekend. We also sit down with Caitlin Klein, one of Movio’s Senior Account Managers, to get some tips and tricks on how to maximise your marketing spend and box office returns for F9.

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Learn more about Omni Channel Marketing here: https://movio.co/blog/all-versus-the-many-an-omnichannel-update-for-movie-marketers/

In our first episode we cover the weekend just been, taking a look in particular at the results and audiences for Hitman’s Wife’s Bodyguard and In the Heights. We also sit down with Dr William Caceido, Movio’s Senior Data Scientist, to explore recent research he’s done into the type of moviegoers most likely to return to cinemas first as theatres re-open after the pandemic. 

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Learn more about Dr Caceido’s research here: https://movio.co/blog/identifying-returning-moviegoers-with-machine-learning/

Welcome to Behind the Screens, a new podcast showcasing our unique industry insights, experience, and thought-leadership, as we explore the people behind the box office.

Each episode will be co-hosted by industry experts and lovers of all-things-cinema - Matthew Liebmann and Simon Burton. They will begin by discussing the weekend that’s just been and continue into an interview segment with Vista Groups’ studio or exhibition partners, data scientists, colleagues and more. 

We'll see you soon!