If you cut fair deals, you will get paid in the long run.

• Ethics isn't something you study; it's something you do 0:00

• Trust leads to compounding relationships 0:51

• Being ethical attracts other long-term players 1:19

• Being ethical is long-term greedy 1:58

• If you cut fair deals, you will get paid in the long run 2:40

Transcript: http://nav.al/ethics