In this episode, Steve, Mary, Richard, and Michael discuss:

• How Barefoot Wines started on accident and grew to the internationally known brand it is today.
• Being resourceful to become innovative.
• Worthy cause marketing and how it can help grow your business.
• Timing can make or break a business – make it work for you.
• Strategic value of a business.

Key Takeaways:

• Do what needs to be done – even when it’s not what you signed up for!
• Do not underestimate the cost of sales.
• Ask before you do.
• Don’t scale fast to fail fast, scale slow and don’t fail at all.
• Have all of your documents together before you look to sell.

“Follow your opportunity passionately.” — Michael Houlihan

About Michael Houlihan:

Michael Houlihan is the Co-Founder of the world’s largest wine brand, international Keynote Speaker, and New York Times Bestselling authors of The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.

From humble beginnings in a laundry room of a rented farmhouse to the boardroom of the world’s largest wine company, E&J Gallo, he learned valuable lessons crucial to any business. He consults and trains startups and Fortune 500’s on brand building and company culture.

He is highly recommended by companies seeking to increase their sales, and engage, empower, and inspire their people. He is a regular contributor to The Business Journals in 43 cities nationwide, Entrepreneur, and contribute articles & interviews to INC, CEO Forum, Forbes, and other major business publications.

He is a regular media guest on radio, television, and podcasts. 

Connect with Michael Houlihan:

• Twitter: @barefoot_spirit
• Facebook: Michael Houlihan
• Website: TheBarefootSpirit.com & ConsumerBrandBuilders.com
• Instagram: @thebarefootspirit 
• Book: The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand
• Youtube: SpiritOfBarefoot

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