My guest this week is Nir Eyal, whose two books ('Hooked’ and ‘Indistractable’) have sold over 1 million copies in over 30 languages. This week he published his latest - Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Extraordinary Results. In our chat, Nir and I discuss:


Why beliefs can help us perform at our top potential (or vice versa)

The difference between facts, faith, and belief

How beliefs can benefit us, even if they’re not “true”

The importance of cognitive flexibility

And, the power of prayer, even for non-believers


Nir also shares a powerful story about the thing he learned by buying his mother birthday flowers from the “wrong” florist. Nir's work has been featured in the New York Times, Forbes, Harvard Business Review, Psychology Today, and many more. He attended The Stanford Graduate School of Business and Emory University.


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Learn more about Nir on his website.

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