How many ways do you actively have clients coming into your business? Referrals? Your website? Is it google ads? Are they equal or does one lead more than the other?  Today, we are diving deep in this episode, on why you should have multiple pet business revenue streams and what they are so you can keep a great business financial health.

In the fast-paced world of pet services, relying on a single revenue source is a recipe for STRESS and INSTABILITY.

Discover actionable strategies for diversifying your income sources—from leveraging social media and email marketing to forming strategic community partnerships. You’ll learn practical steps to break free from the cycle of financial anxiety.

Let’s face it—you can’t afford to depend on just one source of income. Knowing how to create multiple pet business revenue streams will set you free from the constant worry and give you more control over your financial future.

Learn how to master your profit margins, enhance your online presence, and make strategic decisions aligning with your goals.

Whether you’re struggling with stagnant growth or feeling vulnerable relying on just one revenue stream, this episode is PACKED with insights to help you succeed.

Tune in now!

Timestamps:

[02:31] Diversifying Revenue Streams

[03:21] Google Ads and what you need in order for it to be effective

[06:15] Effectiveness of email marketing and  strategies for converting potential leads and increasing client engagement

[8:30] Significance of using social media effectively

[11:14] Using review sites like Yelp and Nextdoor and leveraging positive reviews for social media content

[11:57] Importance of building relationships with local pet stores, grooming shops, veterinarians, and other community partners for referrals

[16:10] Importance of blogging and using SEO to attract local clients.

[18:18] Retargeting and Facebook Ads

Notable Quotes:

"If you only are relying on one thing, or let alone nothing, to generate your leads, then you're not really setting yourself up for success."

"That's what happens, is that people go from your website, which is just a static thing, published, God knows when, and then they click over to your social media so that they can know like and trust you."

"And email is actually better performing, believe it or not, than social media. The reason is, is because most of the people that you have on your email list are people that you've already talked to."

"If you're diversified, you're never going to have that problem. One might go down for a little bit, but it's okay because you're spread out evenly."

Resources:

Better Marketing With Bella

Jump Start Your Pet Business Facebook Group

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Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Hello and welcome to another episode of Bella in your business. Ooh, was that. Hello. Annoying. It was definitely very different than I usually do it. But what is going on? Jumpers today, we're gonna have kind of an interesting topic. I was having a recent conversation and it kind of inspired this episode. Someone had a difficulty with their Google, my business, GMBN, and they were a part of the organization.

That's the way they do it. They spend a lot of money on Google Ads and that's how they get their, their leads, their customers. And it got me thinking because I know that, you know, that is very. Hmm. It's very different than most professional pet sitters do it. And it kind of got me thinking larger and bigger about the whole thing and how if you only are relying on one thing, or let alone nothing, to generate your leads, then you're not really setting yourself up for success. So I wanted to have a conversation with you about that today. Basically why you need to have multiple, I'm going to call them revenue streams, multiple ways, and I'm going to talk to you about a bunch of t...

Have you ever felt like you’re constantly hustling but never earning enough? Do you find yourself wondering when to raise your pet business rates so you can finally see the financial relief you deserve?

In the demanding world of pet services, understanding when to raise your pet business rates is crucial. I talk about it ALL on this episode.

The reality of what happens when you don't charge enough, the rising costs of everything in this world, and how this affects your bottom line if your prices are too low. I will share personal stories to illustrate what happens if you don't get this part of your business under control. People legit are going out of business because this subject isn't given enough care and attention. It isn't based off of emotions AT ALL.

We’ll explore actionable strategies, from analyzing your profit margins to mastering the art of setting rates that reflect your true value. You’ll learn how to break free from the cycle of financial anxiety and create a thriving business. By aligning your rates with your goals, you’ll attract better clients.

Tune in NOW!

Timestamps:

[00:00] Introduction to the topic of when to raise prices

[01:03] Signs it's time to raise prices

[06:30] Strategy and Discounts

[08:00] 30/30/40 Method

[09:30] Mathematical pricing vs. emotion-based

Notable Quotes:

"If your business is constantly running out of money, or you are constantly wondering if your card is going to get declined, then you're doing something wrong here, because most likely, you're probably working yourself like a dog, pun intended."

"If you're giving discounts off your initial price rather than an already inflated price, you're potentially undercutting your business's value."

"It should be a mathematical equation with a strategy that you employ."

Resources:

Pricing Structure & Strategy Class

Jump Mastermind

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome back to another episode of Bella in Your Business. My name is Bella Vasta, and today we're going to talk about when it’s time to raise prices. This is probably one of the most popular topics I see discussed in Facebook groups, and it’s an important one. Raising prices isn’t just about making a quick decision to increase your rate by a few dollars. It's a more complex process that should involve careful consideration. Today, I want to guide you through a thought process that might be a bit uncomfortable because it involves money, which is often tied to our sense of worth and value.

Some people choose to raise their prices every year, which is fine, but are these increases aligned with inflation or simply based on feelings? If you're making pricing decisions based on emotions rather than strategy, you might not be setting yourself up for success. I’ve even created a class on this topic, the Pricing Structure and Strategy class, because there is both a structure and a strategy to consider when setting your prices.

One of the biggest mistakes I see is setting a price and then discounting it, which essentially takes profits out of your own pocket. So, when is it time to raise prices? It’s definitely a daunting decision, but there are clear signs to look for. For instance, are you or your business living paycheck to paycheck? Your business and personal bank accounts should be separate, and you should be doing draws or paying yourself a paycheck depending on how your business is set up. If your business is constantly running out of money, or if you're constantly worried about your card being declined, it's time to rethink your pricing structure. If you're working tirelessly but still living paycheck to paycheck, it indicates that your current rates aren't sufficient to cover your living expenses and business costs.

Another important factor is profit margins.

Are you feeling the isolation that often comes with running a business?

Consistency and discipline got us to 400 episodes, and today’s episode is a must-listen for all pet business owners feeling the weight of isolation and stress.

In this episode of the Bella In Your Business podcast, I dive deep into the POWER OF CONNECTION. Running a pet care business can be incredibly rewarding but also lonely. Pets can’t respond emotionally, and it’s tough to share certain struggles with your team. This isolation can lead to mental health challenges, something many entrepreneurs experience, even if we don’t talk about it enough.

I open up about the impact of high cortisol levels caused by chronic stress and how it affects everything from your weight to your sleep and even your concentration. My journey with a naturopath has been eye-opening, revealing how critical it is to manage these stressors for overall well-being.

But here’s the game-changer—COMMUNITY. I can't stress enough the importance of surrounding yourself with a supportive network. From emotional upliftment to practical business advice, a solid community can transform isolation into inspiration.

Tune in as I share personal insights, scientific data, and actionable steps to help you combat the loneliness and stress of running your pet business. Learn how being part of a community can elevate you both personally and professionally.

Don't miss out on this episode—it could be the leadership shift and support you've been searching for!

Timestamps:

[00:46] Importance of Community

[02:31] Mental Health and Cortisol Levels

[08:11] Symptoms

[12:01] Overcoming Isolation in Business

[17:46] Business Community Benefits

[21:31] Shared Experiences and Support

[24:01] Personal Benefits and Accountability

[27:51] Finding the Right Community

Notable Quotes:

"Consistency and discipline will get you everywhere in life."

"Isolation doesn't just impact your business, it impacts you and your mental health."

"High cortisol levels associated with chronic stress can manifest in various physical and emotional symptoms."

Resources & Links:

Jump Mastermind

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Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome back to another episode of Jump Consulting. Oh, my gosh. I can't believe this is episode 401. Literally, guys, you just never know. Like, consistency and discipline, like, will get you everywhere in life. I haven't always been perfect. We have missed a couple of Thursdays, especially at the beginning when we are starting to get really, really going with this podcast. But I literally feel out of body. I can't believe this is episode 401. However, I do want to talk to you about something that I don't… I haven't really gone that far into before. I've talked about, you know, how important it is to have community, and this is not a pitch for the mastermind. Like, I literally want you to start thinking about who's in your life, who's surrounding you, who's lifting you up, because that has been so pivotal in my own life the past six months that I cannot even tell you. If I did not have different communities in my life, I do not know what… where I would be in certain areas of my life. And I really wanted to bring that to you this week. So, um, you know, there's an isolation that happens when we run a business, and loneliness and stress is a real thing. I mean, literally, let's get real. Like, owning and operating a pet care business can be incredibly rewarding, but it can also be incredibly lonely. The pets don't talk back to us, and we can't necessarily talk to our office managers or our pet sitters like we could a comrade or a friend or a confidant, right? And so every day, we're pouring our heart and souls into caring for those, for babies, for our staff. But when the hustle winds die down and you find yourself alone with the tho...

Join me as I celebrate 400 episodes of the Bella In Your Business podcast!

I couldn't be more thrilled to reach this milestone with YOU. From humble beginnings recording in my closet with a ten-pound MacBook to now, with a professional setup and a decade of experience, this journey has been nothing short of incredible.

In this special episode, I take you through the highs and lows of the past ten years, sharing the raw, unfiltered reality of building a business. Hear about my early struggles, Olivia's time in the NICU, and the challenges of balancing single motherhood with coaching and running a business.

I reflect on past episodes, from tackling imposter syndrome to overcoming burnout and isolation. You'll hear inspiring stories from guests who transformed their businesses and lives, like Jennifer Jasmin growing her team from one to seven, and Randa Clark's amazing growth mindset.

Whether you're new here or an OG listener, thank you for being a part of this journey. Your support means the world to me, and I hope this episode empowers you to take risks, embrace imperfection, and keep pushing forward.

Here's to 400 episodes and many more to come!

Timestamps:

[00:00] Celebrating 400 episodes

[02:14] Impostor syndrome and perfectionism

[06:00] Highlighting past guests and clients

[12:06] Hiring, leadership, and business processes

[20:00] Motivation, action, and mindset

Notable Quotes:

"The only person that you're in competition with is yourself. Are you better today than you were yesterday, last week, last month, and last year? That's the only thing that matters."

"You don't have to stay in the rut if you're in the rut."

"I just want to encourage you that done is better than perfect."

"Your brain does not know the difference between reality and what you're thinking. If you don't believe me, go look it up. And that's why they say fake it till you make it. Start telling yourself what you see yourself in."

Resources & Links:

Jennifer Jasmin - Furriendly Critter Sitters

Angela Watts - Pawsitive Dawg Walking and Pet Sitting, LLC

Randa Clark - Tail Chasers Inc

Beau Bibeau - Top Dog Walk

Kathy Perez - Golden Tails Dog Walking

Tracy  Murray -  Saving Fido Dog Walking

Tiffany Lewis - Pet and Home Care

Becky Lea - Paws Around Motown

LeighAnn Johnson - Wonder Pups Pet Care

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in your business. My name is Bella Vasta, and, oh, my gosh, you guys, this is the 400th episode. 400. Okay. Um. I never thought that I would ever get to 400. I don't know where I thought I would get, but I'll never forget in my first house recording on my MacBook, which back then was, like, ten pounds, and I didn't have a microphone. My whole house was tile except my closet.And so I would go and I would record in my closet because it was the only place that it didn't echo too much. And I first started it off talking about how to get employees. It was, like, literally episode number one, how to get through the hiring slumps. And it's actually our third most popular episode. And I just want to tell you, if you haven't heard that one, I would highly recommend that you go back and look at that. Now. That was ten years ago. Ten years ago. How crazy is that now? My first year or two, I had started it when Olivia was in the NICU, and I didn't become regular, like, every Thursday until probably about the third year. And then we showed up with the consistency of every Thursday. But I know a lot of you out there have imposter syndrome. I was actually just talking to someone yesterday about that, and, you know, you're always looking at what other people are doing, or you always want things done perfect. And I just want to encourage you that done is better than perfect.

And when you can do that and you can realize th...

Are you feeling uncertain about franchising your pet business? Wondering if the promised rewards are truly worth the risks and responsibilities?

Imagine – seriously think about this – you’re at the brink of expanding your business, but looming questions about franchising are holding you back.

In this week’s episode of the Bella In Your Business podcast, we’re going where most wouldn’t dare – straight into the heart of the franchise debate.

We’re diving headfirst into the world of franchising with a special guest – Liz Ilig. With nine grooming shops and years of hard-earned entrepreneurial wisdom, Liz has been through the trenches. The big brands have courted her, trying to lure her into franchising her business. Yet… she remains unfazed, standing by her decision NOT to go that route. Why? Because success in franchising isn’t as clear-cut as it seems.

Learn why brand recognition doesn’t always translate across state lines and how the responsibility of someone else's success can be more overwhelming than anticipated. Think...could giving away your ‘secret sauce’ actually dilute your brand’s integrity and success?

If you’re contemplating diving into the dog franchise world or considering other avenues for scaling, this episode is your manual. Tune in to hear why going bigger doesn’t always mean better and how keeping control could be your secret to sustained success.

Ready to make the right move?

Timestamps:

[04:35] Franchise opportunities for successful business expansion.

[09:20] Factors impacting success beyond sharing business model.

[11:46] Franchising involves responsibility, mentoring, and financial commitment.

[14:57] Entrepreneur values independence and controls brand recognition.

[18:17] Understand and standardize to grow your business.

[23:26] Consider building business with future sale in mind.

[24:39] Consider margins, investment, and legacy in business.

Notable Quotes:

"A lot of my success in the business has been because of the people that I’ve hired, plus me being able to activate decisions right away, changing. And here’s the thing—I have to be accountable for myself."

"You can build a successful business without signing on to somebody else’s success."

"In the simplicity of it, a franchise model is, 'Hey, do A plus B and you will get C,' but there is so much interpretation and ways to mess up or severely hurt that investment."

"Our margins as business owners are already tight on a monthly basis. Think about how much you could use that money for advertising or a coach to build your empire instead of giving it back as franchise fees."

"No matter how you build your business, do it as if you’re selling it one day to an investor, someone that can walk in and pick up exactly where you left off."

Resources:

Instagram: Legendary Ideas Group

Email: [email protected]

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Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta, and today, in our 399th episode, I've actually got a brand new topic for you. Yes, that's right, a brand new topic. I've been heavily involved with the franchises of our industry lately, the past couple of months, and, you know, it's really sparked a question for me. And that is about a couple of years ago. I know a lot of you were approached by two major companies, national companies, trying to convince you to franchise your business. They promised you could make so much money, and it would be easy. They knew nothing about your business, your profits, but they wanted to charge you to do it. Now, some of you did it and had horrible experiences. Some of you did it and didn't really sell many of them but still paid them. Today, I wanted to bring on my good friend who's been on the podcast before, Liz Ilig. She has been instrumental in so many things in the pet indu...

Is Your Business Stuck in a Rut?

Do you feel like your business is running YOU instead of the other way around? Like you’re giving your all to your business, but the results just aren’t matching the effort? Like you're pushing hard, but somehow… you're just not getting to that next level?

Am I close?!

You’re not alone, and today’s episode of the Bella in Your Business podcast could be exactly what you need.

Today’s episode drops on my birthday, and I've got something special for you.

We’re diving deep into the incredible success stories from my coaching intensives and mastermind program. Imagine laser-focused one-on-one sessions addressing YOUR unique challenges, or being part of a mastermind that turns doubts into success stories—like Stephanie Surjan, who reignited her passion and carved out a fresh path, or Becky Lea, whose social media game made her the small business of the month.

Think turning doubts into triumphs, stuck routines into streamlined operations, and feeling isolated into being energized by a supportive community.

Are you ready to get unstuck in your pet business?

Push play, get inspired, and take action.

Timestamps:

[00:00] Intro

[06:01] Success Story: Stephanie Surjan

[09:01] Success Story: Becky Lea

[12:01] Importance of Community and Support

[15:01] Member Testimonials and Real-Life Examples

[18:01] Role of Coaching in Business Transformation

Notable Quotes:

"Overcoming pet business stagnation isn’t just a dream—it's possible! It’s about turning doubts into triumphs and stagnant routines into streamlined operations."

"What’s the point of motivation if it doesn’t inspire action? Real transformation happens when you dig deep, address your unique challenges, and take bold steps forward."

"You are who you surround yourself with. Being part of a supportive community can energize you, providing the momentum to break free from what’s holding you back."

"If you have been trying to achieve something for more than the past three months and you've stalled out or hit a wall, it is time to give yourself the gift to get over that and onto the next problem."

Resources:

63% Off One-on-One Coaching Sessions

50% Mastermind Community (use code 'bday2024' at checkout)

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in your business. Today's episode is dropping on July 18, which is my birthday. And if you've been following me online, you know that on Sunday, we dropped a heck of a deal. Every year around my birthday, I always drop a birthday sale. And I think it's something that you guys have started asking me for because, you know, to anticipate it. So, as you have anticipated, that's what this episode is going to be about. I'll get right to it and just cut to the chase. We are offering you guys 63% off of one-on-one coaching instead of six sessions that you can use within six months. So it's whenever you need them. You can do them once every month, once a week, once every two weeks, or sporadically, whatever you want. That's what we can do. And that is on sale. It's normally $3,991 on sale, down to $1,499, which is 63% off.

The other offer is the mastermind, and that is, you join the mastermind for your first month for 50% off. These two are created to kind of appeal to everyone. The mastermind is a month-to-month subscription, but honestly, people are usually in there for at least two years because once you get going, you kind of don't want to stop. And I'm going to go more into that. The one-on-one, of course, is a little bit more of an investment. But that's you and me, one-on-one. That is not only just the how-to specifically for your business and your secret sauce, but it's also, I think, one of the most important things, working through all of the challenges that you have in your head, all of the, “Yeah,

Are you feeling the midsummer madness and the pressures of running a pet care business? Is burnout inside your pet business dragging you down just when you should be enjoying the sunny season?

Welcome back to another episode of Bella In Your Business! This week, Bella dives into the chaos of summer schedules with 12 powerhouse tips for combating burnout inside your pet business and reclaiming your peace. Whether you’re struggling with chaotic client demands, feeling the pinch of inflation, or lying awake at night worrying about your business, this episode is your strategic rescue.

Tune in as Bella shares practical, quick, and dirty tactics to:

Reevaluate Your Goals

Outsource Smartly

Automate Processes

Boost Workflow Efficiency

Invest in Your Team with Pet Care Team Training

Plus, Bella shares personal insights and success stories from business owners like you who have transformed their approach and seen remarkable results in dealing with burnout inside their pet sitting businesses.

Listen now!

Timestamps:

[00:00] Coping with financial stress and burnout.

[05:21] Outsource non-core tasks to reduce burnout.

[07:37] Are you using scheduling software effectively?

[12:07] Monthly pet care team training and support.

[16:09] Invest in employees, flexible work, feedback, assess.

[18:35] Team building, technology leverage, and preventing burnout.

Notable Quotes:

"You should not be in the weeds doing things that are below your pay grade. You are the business owner, the entrepreneur, the visionary, and stop doing the little things that are not revenue generating."

"Identify tasks like data entry or invoice processing or customer inquiries and use your systems... Use methods and processes and figure out where your bottleneck is and how to remove that dam from the water so the water can flow."

"Sometimes it's just a matter of verbally processing it and getting it out of your head and getting that energy through your mouth and just talking about it. I know that's one of the things that helps me tremendously."

"There's no sense in listening to podcasts or getting motivated if it does not inspire action. And so that is my action call to you today."

Resources:

Follow us on social media (a special birthday announcement and unbeatable deals coming soon!)

Mastermind

Pet Care Team Training

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Woo. Welcome back to another episode of Bella in your business. Um, it is the summer, and, uh, we have some really cool things planned for you guys. But, um, I know that if you guys are anything like me, and I know that, you know, there's lots of moms and dads out there, and there's lots of single moms and dads out there and non single moms and dads out there. Everyone's just, like, running around amok for the summer, right? And we, you know, a lot of our schedules change. A lot of our clients schedules change. If you're doing pet sitting, it's like, really busy. Because everyone's traveling for the summer.

There's a lot of stuff going on, right? And there's a lot of demands on our personal life, things we want to do, like this past weekend, July 4, and we're all in different places of our business. Some are still working holidays and not getting in on just relaxing, or maybe even having a drink at a barbecue because they know that they have to go out and check on some pets, or they're just running around because they're short staffed. Or maybe you're not busy. Maybe you're laying awake at night thinking, shoot, everyone else is busy. Why aren't I? I'm a failure. This isn't working. Whatever it is. There are times in our business where we feel like everything is working really well.

And there's times where we feel like the whole world is crumbling down, the walls are closing in on us. You're laying awake at night wondering if one ...

What would you do if life suddenly pulled you away from your business?

Ever thought about what might happen if an urgent personal crisis hit you out of nowhere? Could your business survive—let alone thrive—without you?

In this week's episode of Bella In Your Business, Bella Vasta shares her personal, heart-wrenching story of being abruptly pulled from her thriving pet sitting business due to a medical emergency. She dives deep into the essential strategies every business owner needs to ensure their enterprise can run seamlessly in their absence.

Learn actionable steps to automate payroll, conduct effective scheduling, manage marketing, and ensure smooth hiring processes. Whether you're going through a personal crisis or simply planning for the unplanned, this episode equips you with the knowledge to secure your business's future.

Tune in now to discover how demonstrating that your business can operate independently not only ensures its survival but also significantly increases its value.

Your future self will thank you for listening.

Timestamps:

[00:00] Intro and Personal Story

[00:40] The Unexpected Hospitalization

[01:59] Running a Business During Crisis

[03:51] Preparing for the Unexpected

[06:57] Key Business Operations to Consider

[14:46] The Importance of Business Continuity

[19:39] Final Thoughts and Reflections

Notable Quotes:

"Imagine you just received an urgent call and your immediate presence is required somewhere else. Is your business going to thrive, just survive, or end up dead?"

"I’m a firm believer that something in your life, if you're in business long enough, is going to require your full attention—your business needs to be ready for that moment."

"If you can prove that this business can work without you in it, you have just increased the value of your business."

Resources:

FREE 20-min consult with Bella

Mastermind

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in your business. My name is Bella Vasta. Today, we're going to talk about something that literally happened in my life about 10 years ago now. And it's something that I've spoken from stage about multiple times, but I'm not sure it's something that we've talked about on this podcast that I can remember in the past, almost 400 episodes.

But it is something that I need to plant seeds in your head to make sure that if and when this happens to you, you are prepared. So let's go. Alright, so about a little over 10 years ago, I was sitting in a parking lot and I was pregnant, and I thought that I was going to be a yoga yogi when I was pregnant.

So I was just getting out of prenatal yoga and I got a call from my doctor and she was like, you need to get to the hospital. And I'm like, what? Nah, I'd never been hospitalized. Thankfully, I've never broken a bone. You know, I've never been in the hospital. That was a big, scary place. I was like, I don't have to go to the hospital.

She's like, yeah, your blood pressure levels are not healthy and you'd be hurting your baby. And so I went to the hospital and very long story short, it was right over Memorial Day weekend. And I was there for five days. And when I was done with that, I was ordered to be on bed rest at home.

And you guys know me. Bed rest? What? I was in bed for so long that when I would get up to take a shower, just putting my arms over my head to wash my hair was like lifting weights. Because my muscles were deteriorated. It was gross. I mean, not gross, but it was very disheartening.

I tell you this to say that I was running a six-figure pet sitting company. We were mostly pet sitting with a little bit of dog walking. I had about 10 employees and I did have an office manager. It was very fluid. It wasn't as maybe solid as what some of you guys do today.

Is your pet care business truly prepared for emergencies? Ever wondered how to ensure Pet Hurricane Preparedness and keep clients' pets safe during natural disasters?

In this episode of Bella In Your Business, Bella sits down with Jennifer Jasmin from Friendly Critter Sitters.

Jennifer shares her journey from Air Force weather forecaster to thriving pet care entrepreneur, illustrating how she combined her meteorological expertise and passion for pets to comprehensive pet hurricane preparedness course. Her innovative approach equips pet owners with the necessary skills and knowledge to handle various disasters, not just hurricanes.

Beyond her course, she has an inspiring story that will resonate with all pet care business owners. In just two years, Jennifer has grown her business to  300 clients with seven pet sitters, and she's STILL hiring for more. Jennifer opens up about her personal growth, discussing the challenges she faced, the fears she overcame, and the power of pushing past boundaries to achieve both personal and professional success.

Don't miss out on this empowering episode filled with practical advice, strategic marketing insights, and inspiring stories. Whether you're a seasoned pet care professional or a newcomer, this episode offers vital tools and strategies to enhance your preparedness and authority in your area.

Tune in now to revolutionize your approach to pet care and disaster readiness – and take the leap towards becoming the ultimate pet care expert in your community!

Timestamps:

[00:00] Intro of Guest; Jennifer Jasmin

[02:00] Jennifer's Course on Emergency Preparedness

[03:30] Jennifer's Background

[05:10] Hurricane Course Details

[07:00] Special Discount for Listeners

[10:00] Positioning as an expert in emergency preparedness for pets

[11:30] Personal Growth and Business Expansion

[13:45] Challenges and Mistakes

[16:00] Overcoming Fear

Notable Quotes:

"I created the course to help people with emergency preparedness for their pets. It's not just for pet sitters; it’s for anyone with a pet. Whether you're evacuating or dealing with disaster aftermath, this course prepares you for everything."

"In order to be the go-to in your community, you need to leverage what makes you unique. For me, it was combining my meteorology background with pet care to provide a valuable resource for fellow pet owners."

"Don't let fear stop you. Push past your fear because that means it's something that really needs to be done. Whether it's in business or personal growth, jumping past your fears opens up new opportunities."

"It's about jumping now. Has everything I've done been perfect? No, but those mistakes have led to incredible growth and opportunities."

Resources:

Better Marketing With Bella

Follow Jennifer on Facebook: https://www.facebook.com/furriendlycrittersitters

Follow Jennifer on Instagram: https://www.instagram.com/furriendly_critter_sitters/

Hurricane Course: www.furriendlycrittersitters.com/hurricane-course

Use Code: 'Bella'

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Transcript:

Welcome, everybody, to another episode of Bella in Your Business. My name is Bella Vasta, and today we're going to kind of flip the script. So many times, I tell you how to really be relevant in your area, as every area is different. In order to be an expert and have that perceived luxury service, to be the go-to in your community for pets, I always talk about doing things in your community, going to events, and creating blogs that are specific, like hiking areas. Well, today I've got Jennifer Jasmine, and she is from Friendly Critter Sitters. She's done something pretty cool. Jennifer's been a jumper for a while, and I wanted to bring her on to inspire you to maybe do the same thing or something similar in your area.

Feeling overwhelmed by clients who disregard your pet care policies? Struggling to assert boundaries in you pet sitting business without risking client relationships?

Tune in for a crucial episode tackling boundaries in pet sitting businesses.

In this episode of Bella In Your Business, Bella unveils powerful strategies to regain control and respect in your business interactions. Learn how to confidently enforce policies on cancellations and last-minute changes, ensuring your time is valued and your business thrives. Discover practical tips to prevent burnout and maintain a healthy work-life balance.

Whether you're a pet care veteran or just starting, this episode equips you with the tools to establish boundaries that command respect and elevate client satisfaction.

Don't let issues with boundaries undermine your success—tune in now and transform the way you manage client expectations!

Timestamps:

[0:00] Introduction about boundaries and the context of a pet sitting business

[5:40] Signs that boundaries are being blurred and the impact on business/personal life

[7:37] Reframing mindset to see boundary issues as business matters, not personal

[11:24] Sample response scripts for clients pushing boundaries

[13:19] Tips for maintaining boundaries like training clients and consistency

[19:09] Advice to a client who posted about schedule changes

Notable Quotes:

"Boundaries are like the framework of a house, they hold everything together and they keep it standing."

"These small boundary breaches can add up leading to burnout and resentment, which ultimately affects the quality of the service you provide."

"Boundary issues often are not personal attacks. They usually stem from unclear communication."

"We teach people how to treat us. If you're answering the phone late at night or sending emails outside of office hours or bending the rules frequently, you're setting a precedent with clients."

"Being motivated does nothing. It's like toilet paper that you throw down the toilet."

Resources:

Mastermind

20-minute consult

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Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome back to another episode of Bella in your business. Oh my gosh, you guys, we are so close to 400 episodes. Oh my goodness, more to come on that in a little bit. But I hope you guys are having a fabulous summer. Olivia and I just got back from Disneyland, we went out there for a couple days had so much fun. I'm sure you have seen my Instagram stories. I hope you guys are taking some time, or at least planning a little bit of time out during the vacation or during summer break, or just, you know, time to recharge, whether you have kids or whether you're single, or whatever it is that you're doing. I just hope that you're taking some time for yourself and scheduling, because I want to remind you that the majority of us have started our own company because we wanted time and financial freedom, and so in honor of that, I just wanted to remind you to take a little time for yourself.

Okay, so along with that, in a very good segue is today I wanted to talk about boundaries. Oh yes, boundaries. And it was actually sprouted from a question that I saw happen online, and I was just really intrigued by it, because I read a lot of the stuff that you guys post, and then I think to myself, like, Well, why is that a problem? What is what is that? And so I'm just going to kind of read this to you. I'm going to keep it anonymous here, but this person says that she's been having several issues, some issues with several, several clients not respecting her policy. So the first thing that it tells me as if it's happening several times with different people, then the common denominator is you and I say that respectfully, okay, but I'm using this as an example, because I know that so many can relate to it.