Are you building castles in the sand when it comes to your business finances? ? In this episode of "Bella In Your Business," we're diving deep into the world of financial management for pet business owners.

Join me as I unravel the mysteries behind bookkeepers, CPAs, and CFOs, shedding light on their vital roles in steering your business toward financial success.

Ever wondered how bookkeepers conjure order out of financial chaos? Or how CPAs work their magic to save you from tax nightmares? We're uncovering the secrets behind these financial wizards, empowering you to harness their expertise for your business's benefit.

From the ancient days of manual bookkeeping to modern strategies for financial mastery, we explore the evolution of small business finance and unveil the game-changing insights that can revolutionize your approach.

Whether you're a seasoned entrepreneur or just dipping your toes into the world of business ownership, this episode is your passport to financial enlightenment. Get ready to transform your business from a sandcastle into a fortress of financial prosperity!

This episode is brought to you by JazzHr!

Topics & Key Points:

The importance of bookkeepers, CPAs, and CFOs for small businesses

Financial management for small businesses

Importance of understanding business numbers

Timestamps:

[4:54]Bookkeepers, CPAs, and CFOs for small businesses.

[10:23] Financial management for small businesses.

[13:59] Importance of understanding business numbers.

Notable Quotes:

[3:08] "But unfortunately, without a bookkeeper, many of us end up with that sand castle, that's just you know, a box with a stick sticking out of it."

[6:33] " And then given your personal situation, whether you're married or single, you have dependents, you have other properties or assets or investments or insert here, the multitude of things, right. That's where a CPA comes in"

[10:12] "Or you really want to get aggressive with your retirement and savings accounts or you want to get aggressive with saving, because maybe you want to do investment properties, who knows. But whatever it is, you know, you want to have a real intrinsic strategy with your money. And that would be a CFO."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Sign up for a 20 mins call 

Better Marketing with Bella

JazzHR

Episode 215: Getting In Control of the Financial Numbers in Your Business with Jamie Trull

Episode 90: Questions To Ask Your CPA & Tracking Expenses for Tax Time

Episode 230: 10 Ways to Save Money on Your Taxes

Episode 138: Profit First With Mike Michalowicz

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business. Remember when life gets down, Always Keep Jumping.

Transcript:

Welcome, everybody to another episode of Bella in your business. My name is Bella Vasta. Today we're going to talk all about what I feel like we need to have more of a conversation about. I have talked about taxes, CPAs, bookkeepers, and things and other episodes. And I'll I'll, I'll respond to them, or give you those episodes as we kind of go when they come up. But I kind of want to talk about this on a high level. It's currently April 2024. And a lot of people are posting and talking and chatting, and there's a lot of chatter, about people being upset because they have to do extensions, or their CPAs just not getting back to them or giving them the time of day. Or they're just really trying to figure out how they should file and they're upset because they have not been advised. And I just want to give you a little bit of oversight over the years and years and years that I have been an entrepreneur for 22. And you know, I've 22 years of experience doing this. And I think that sometimes we're like, plug and play like, oh yeah, I have a CPA, I gave him my stuff.

Have you ever felt like the weight of your business is resting solely on your shoulders? Do you find yourself wondering why some ventures soar while others struggle to take off? Join me for this week's episode of Bella in Your Business!  We will uncover the secret to scaling your pet business: surrounding yourself with the right people.

In the ever-changing landscape of entrepreneurship, let's the critical role that your team plays in shaping the destiny of your business. From spotting common pitfalls in scaling to navigating the intricate world of social media marketing. I share personal advice and invaluable insights.

What solutions can you take to move your business in the direction you want to go? From mastering DIY social media content creation to deciphering the mysteries of inconsistent branding, this episode is jam-packed with actionable advice.

Are you ready to revolutionize your approach to business coaching, marketing, and branding? I emphasize the transformative power of surrounding yourself with the right people. Plus, I share insights on attracting clients and staff through strategic marketing.

So, whether you’re a seasoned entrepreneur or just dipping your toes into the pet business world, this episode serves as your roadmap to success.

Thank you to our wonderful sponsor JazzHr!

Topics & Key Points:

Social media marketing challenges and solutions

Business coaching, marketing, and branding

Surrounding oneself with supportive people

Timestamps:

[3:29] Social media marketing challenges and solutions for small business owners

[10:47] Business coaching, marketing, and branding

[14:41] Supportive people for business success

Notable Quotes:

[1:37] "keeping the wrong people in your life could truly hurt your business. And I don't think that you understand how much of an effect this can happen have. "

[4:58] "as a coach as someone who sees 30,000 foot view, I see exactly what you gotta do. But sometimes you gotta get out of your throat out of your own way. So I want you to think about like"

[12:25] "you need a strategy, you need direction, you need a compass, you need like, check ins, like we can do this. But as, as a coach, I also need to wonder, like, do you want to do this?"

Resources:

Sign up for a 20 mins call 

Better Marketing with Bella

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. Today we're gonna do a Bella Butt Kick. Yep, I've warned you. So if you're not ready for it, or if you want a teaching episode, this is not going to be the episode for you. But oh my gosh, I who there's always something with spring where I do a lot of 20-minute coaching calls. And so I get to talk to a lot of you. And while a lot of people are now starting to ramp up and gear up in their business, they're starting to hire more. They're starting to scale and expand. There are some problems that I see happening, that I wanted to talk about today. You may or may not know, every single week This podcast is something that I literally kind of sit and get quiet and think, what do I want to talk about what is weighing on my heart? What do my jumpers need to know, this podcast every single week is literally like a love letter from me to you. And there's a lot of you that download it every single month. And although or every single week. And although I might not be able to hear back from every one of you, despite my begging of you to email me,[email protected] I just kind of try to keep my pulse on what is going on. And today, I wanted to talk to a talk about a really serious issue that I see. And it's it's it's keeping the wrong people in your life that could truly hurt your business. And I don't think that you understand how much of an effect this can have.

Are you struggling to navigate the world of social media for your pet business? Wondering if hiring a social media manager is the right move for you? Join us in this episode of Bella in Your Business as we delve into the nuances of social media management and how it can propel your pet business to new heights.

From understanding the unique qualities of a social media manager to creating engaging content that resonates with your audience, we explore the ins and outs of effective social media strategies tailored specifically for pet-sitting and dog-walking businesses.

But it's not just about posting content randomly. It is about having a clear social media strategy aligned with your business goals, coupled with a deep understanding of your target audience's preferences and behaviors.

And let's not forget about the human touch. There needs to be a balance between the professional and personal aspects of your business, and how a skilled social media manager can navigate this delicate terrain with finesse.

But before you rush into hiring just anyone to handle your social media, listen closely. We will unravel the key considerations, including cost, expertise, and the importance of ongoing education and motivation for your social media manager.

So, if you're ready to harness the power of social media to grow your pet business, tune in now and unlock the secrets to effective social media management that will set you apart in the competitive pet industry.

This episode was brought to you by JazzHR

Topics & Key Points:

Hiring a social media manager and its responsibilities

Social media management for pet-sitting and dog-walking businesses

Social media management and its importance

Timestamps:

[2:27] Social media management for pet sitting and dog walking businesses.

[7:01] Hiring a social media manager and their responsibilities.

[11:35] Hiring a social media manager for a pet-sitting business.

[16:11] Importance of Social media management

Notable Quotes:

[3:17] "There are lots of different ways to be successful. But I think what most people don't understand is that when you're talking about social media managers, there are so many different things that you have to think about."

[5:48] " Do you have good KPI goals, key performance indicators? How are we going to determine if this person is doing a good job? Or is it like 75% of the people I see or talk to out there for the first time. It's just Oh, I have someone posting to my social. "

[16:46] " That's it. It's not about spending hours and hours and hours doing this. So listen, if you're out there, and you're wondering, shoot, am I making mistakes? Or am I doing good?"

Resources:

Sign up for a 20 mins call 

Better Marketing with Bella

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. Today, we're going to talk about something that well, you probably already know, because you've seen the title of this episode, right? But I'm hiring a social media manager. And I'm so grateful to see so many of you start to do this. And because when I started doing better marketing with Bella way back in January 2018 and getting under the hood of a lot of your social media, you know, I was still convincing people to use social media, it's a great way to do things. And now, you know, a lot of you are realizing how much it can help get you clients and staff from a personable standpoint, right, we've talked a lot about how most likely people aren't going to just see your social media or like you don't hire us and then just call you and hand over their keys, and how it kind of works as a bigger ecosystem. But social media is your storefront, it is that place where you get to be seen, and heard. And then evoke that trust and personality.

Do your social media posts fall flat? Do potential clients scroll by without a second glance? Video content is today's crucial key for captivating audiences and converting followers into loyal clients.

Join me as I unlock the secrets of social media video magic with two innovative petpreneurs. Discover fresh reel ideas and editing tricks tailored for professional pet sitters and dog walkers like you.

I'm also offering a special free download - "7 Real Video Ideas to Wow Pet Owners" -packed with clever concepts for showcasing your services while engaging fans. But this exclusive freebie vanishes Monday, so be sure to tune in!

Give your pet care brand a video vitamin boost! Learn how to blend personalities and pet appeal into share-worthy reels and posts. Let's make 2023 the year your content leaps off screens and into pet parents' hearts.

This episode was brought to you by JazzHr, the one place where you can get everything you need to find better candidates, get more organized, and make great hires.

Topics & Key Points:

Using video and reels for social media success.

The growing popularity of short-form video content (Reels) on Instagram

Using video content for social media success in pet sitting businesses.

Creating engaging videos for pet-sitting and dog-walking businesses

Using Instagram reels for pet-sitting businesses.

Timestamps:

[ 2:24] Short-form video content (Reels) on Instagram

[6:13] Video content for social media success

[9:32] Creating engaging videos

[13:49] Using Instagram reels

Notable Quotes:

[3:23] "But more and more people all they're doing is just scrolling videos, video, video, video, video video. And because video is a lot more entertaining than just scrolling a feed. So I want you to think about that. And then..."

[8:43] "And it has made results in the way that they literally have people contacting them on social media wanting to work for their company, because they have made it look so appealing on their social media."

[14:14] "you're gonna be able to leverage them in any of your sales, or DMS and when you're trying to, you know, have objection or rebuttals, to people's objections, and you're definitely gonna get a lot more views and eyeballs on your content when you just simply post a real slash video"

Resources:

Sign up for a 20 mins call 

Better Marketing with Bella

Freebie!

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And today, we are going to be talking about video and reels. Because this is important I think a lot of you guys are missing out on it. And that's why I wanted to dedicate this next episode to it. But first, I want to say thank you so much for all of your listens, you guys have been popping off and responding a lot and giving me so much feedback. And this is one of the things that I've been having a lot of conversations with you, I wanted to discuss a lot about, you know how everyone's looking to get more impressions on social media, right, and not just like come up in the feed, because that's so like elementary, you're not going to ever beat the feed unless you pay for it. But what I want to remind you guys about and I've said this so many times is that social media is a secondary source for people to know, like, and trust you. And if the only thing that you are posting on your social media platforms are just pictures of pets and their faces, you're not doing anything to help your brand.

Okay, so you need to show up a lot of different ways you need to show up as a professional who looks like they are investing in their company and you know, a professional brand. But you also need to show your personality. And I know a lot of you guys want to turn off automatically because you don't like putting your faces on ther...

Inn this week's episode of  Bella in your Business, I’m sharing transformative business strategies with pet industry expert Liz Illig to catalyze scaling. If you lead a 6-7 figure pet company but dread lackluster staff meetings, this discussion will resonate.

Like many founders directing rapid growth, I struggled to make mandatory meetings engaging despite understanding their profit potential. After too many dull sessions met with indifference, I realized I needed a better approach.

In this episode, I will share my methodology to channel spectacular staff engagement into unbreakable client loyalty, outstanding care consistency, and perpetual revenue growth into the mid 6 and 7-figures. Because once your team wholeheartedly embraces the collective vision, that ownership drives accountability and quality that retains clients.

Join me in unlocking this retention model as Liz unveils her secrets to inspiring true staff excitement. Let’s maximize staff meeting ROI together and elevate our women-led companies with vibrant cultures focused on sustainable processes. By prioritizing employee enthusiasm and constructive collaboration, we can realize improved performance that takes our enterprises to unprecedented heights.

I'm confident you'll discover several "aha" ideas to eliminate staff meeting dread and turn obligation into motivation. Your bottom line will capture that compounded enthusiasm. Tune in now to realize seven figures sustainably as an uplifted team propels your women-owned juggernaut.

Make sure you don't miss the freebie we have in this episode just for you!

This episode was brought to you by JazzHr

Topics & Key Points:

Staff meetings and team-building activities

Planning and conducting effective employee meeting

Company culture, employee engagement, and retention

Creating a company culture through training and team building

Timestamps:

[6:46] Planning and conducting employee meetings

[10:29] Company culture, employee engagement, and retention

[13:45] Creating a company culture

Notable Quotes:

[4:26] "So to continue on that so it also will help with employee retention, right? Because they feel connected to your whole company. It also provides an opportunity for them to have some positive interactions"

[10:32] "when you're bringing people together, it's good to have an agenda"

[13:24] "And if they're not having regular meetings, where you guys can all come together, where they can get some face time with you. And it's, it's, it's very easy to be very isolated in this job. It's very easy to just like formulate your own thoughts and opinions. So like, what thoughts and opinions are your employees forming of you other than text message, which can often be misconstrued?"

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bell

JazzHR

Pet Care Team Training

Liz: [email protected]

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

This episode was sponsored by JazzHr!

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business. Remember when life gets down, Always Keep Jumping.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And today I'm joined by Liz Illig. Liz, how are you? I'm good, how

are you?

I'm amazing.

And you know, Liz, we had on our last podcast, we had Maris, Michelle, and Leia all here to talk about how they changed their hiring all around how they went from trying to create their own Google Forms and, and gonna sift through emails and ask friends and family and post on on Facebook endlessly and have no results to Systemizing their hiring process and having weightless now. Excuse me. So I thought it was only fair and awesome to have you on this time to kind of let...

Do you cringe at the thought of hiring new employees? Are you paralyzed by decision fatigue from an overflow of unqualified candidates? Have nightmares of disorganized chaos plagued your restless nights as your business scales?

If left unaddressed, hiring woes can completely derail your business's growth trajectory. But solutions exist! Ones that can launch your business into the realm of automated bliss.

In this power-packed episode, pet-sitting trailblazers Leia, Michelle, and Maris pull back the curtain on the hiring horrors that once left them frozen. You’ll discover how each entrepreneur went from begging any warm body to fill roles to leveraging systems that virtually guarantee 100% qualified applicants with Jazz HR. 

Through first-hand accounts, you’ll witness the exact moment each leader swallowed their fear, committed to a standardized hiring process, and skyrocketed their business as a result. From initial application questions to cognitive skills assessments, these pet-sitting pros cover it all.

Think onboarding new hires has to mean mountains of paperwork and orientations from heck? Think again. Discover how to create seamless experiences that awe promising candidates rather than turn them away.

If you’re ready to step fully into your CEO shoes and remove the hiring roadblocks holding your business back, this episode is an absolute must-listen. Join Bella and her squad of industry standouts as they map the route from hiring headaches to operational bliss. Buckle up and take notes—class is in session!

Topics & Key Points:

Hiring challenges

Using Jazz HR

Cognitive testing for hiring

Leveraging Jaz HR .

Hiring and HR solutions for small businesses

Timestamps:

[7:09] Using Jazz HR for fair and standardized hiring process.

[8:53] Biggest challenge in making the leap.

[12:39] Leveraging Jaz HR for streamlined recruitment processes.

[17:52] Using knockout questions in hiring process.

[22:56] Streamlining hiring process with HR system.

[26:08] Hiring and HR solutions for small businesses.

Notable Quotes:

[7:31] "And so I signed up and I got the free onboarding call. And they helped me create the workflows and questions like the questions were the hardest part for me, I had no standardized questions that I asked everyone. And that's really important when you're evaluating 20 30 people"

[13:28] "I mean, you're literally breaking it down step by step, you can automate it with specific emails like that with each step. And integrating as much as you can into Jaz HR, like I have my payroll system connected to it that way, once I hire someone, all the information gets pushed to it, so I'm not filling it out. "

[14:37] "It takes away the whole Oh, this is just a dog walking job. He's like, Oh, this is a legitimate business. They have processes, they have systems I need to be in it really helps make you look more like more professional and like you know what you're doing, which is always important."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bell

Jazz HR

Maris Sonnabend: House of Paws Pet Care LLC

Leia Johnson: Wonder Pups Pet Care

Michelle Sabia: Paws & Claws

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

This episode was sponsored by Jazz Hr!

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business. Remember when life gets down, Always Keep Jumping.

Transcript:

Welcome, everybody to another episode of Bella in your business. My name is Bella Vasta. Today I have a really special episode we don't often have more than one person that we're interviewing. But today we've got three amazing business owners with us. And the reason why I did this, is they're all mastermind members. And I kind of put it out there,

Do you see business challenges as crushing obstacles or opportunities for growth and life lessons? As a scaling entrepreneur, how you answer that question determines your future success.

In this week's episode of Bella in Your Business, I vulnerably share my own journey from fighting daily fires to embracing each problem as a privilege. You’ll hear how I turned the “mom guilt” of teaching my daughter to tie her shoes into an analogy for investing in employees during growing pains.

I used to dread the inevitable hires who didn’t work out or the clients complaining over delayed orders. Now I get excited over these chances to improve. As one listener told me, “Bella taught me that struggles mean you actually have a real business!”

Through candid personal lessons, I explain how my childhood traumas shaped an overwhelming fight-or-flight reaction to upset customers. You’ll learn how I navigated my own therapy and self-work so I could lead my team through challenges with empathy.

Beyond mindset, you’ll hear tangible tips for goal-setting, productivity hacks for overwhelmed entrepreneurs, and my favorite modalities for mental health. I explain the brain science behind how building new neural pathways leads to conflict management breakthroughs.

If you ever feel crushed under the weight of hiring, retention, and service issues, this episode provides an uplifting model for personal lessons and company growth. Tune in to begin transforming problems into progress!

Topics & Key Points:

Overcome challenges

Business problems and personal growth

Conflict management

Managing business problems

Timestamps:

[4:17] Employee issues and overcoming challenges

[8:44] Business problems and personal growth

[13:36] Personal growth and conflict management

[17:21] Managing business problems

Notable Quotes:

[3:01] "The person that is working by themselves, overwhelmed wishing and hoping that they had the courage or the know how to go out there and get employees is wishing that they had your problems? Right? "

[9:14] "Stay positive, you get to have these problems. And just because it didn't work that way, doesn't mean that it doesn't work. Okay? Again, going on to all the problems, you get all the problems come to you. "

[15:39] "Conflict Management, we will have it in our business no matter what, whether it's with an employee, it's with a client, it's with a service provider. Conflict Management is something that we all need to do. And I think that a lot of the world you know, it's it's fight or flight, it's, it's we go on attack, or we just avoid it. And long term. It's not good. It's not good"

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Episode 340: 7 Ways To Coach Your Team To Great Customer Experiences

Episode 356: Website Tips for Pet Business Owners with Bobby Machado

Episode 139: The Scientific Way You Can Increase Your Productivity 39%

Episode 354: Habits and Behaviors Of Successful Pet Business Owners

Signa Marketing

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta, from Jump Consulting, and I am here today to give you a Bella Butt Kicking, I was kind of thinking about something the other day and one of the best parts of having amazing people in your life is that you can sit there and think about, you know, or have conversations that are just on a different level. Your conversations go from saying things like,...

Have you ever felt totally overwhelmed trying to market your growing pet care business? My amazing guest Angela Watts shares her story of nearly drowning before discovering my marketing program that helped her thrive.

Angela started Pawsitive Dawg Walking and Pet Sitting in 2012 and soon found herself solely responsible for the fledgling company when her husband fell ill. Juggling caretaking, a full-time teaching job, and running a pet service pushed Angela to the brink of total burnout. She even lost 95% of her business at one point!

Yet Angela persisted and has grown Positive Paws into a 20-person operation through perseverance and nurturing leadership. Still, she struggled mightily with marketing and outsourcing tasks that stole her energy and creativity.

Angela admits feeling continually overwhelmed trying to run social media, create content calendars, blog, and keep up with 10 marketing channels while also managing employees and dozens of client pets daily. She thought about closing up shop many times.

Then Angela discovered my Done-For-You marketing program. She went from completely overwhelmed and ready to quit to having her inquiries triple in just two months!

Hear Angela explain in her own words how following the program’s customized content calendar, leveraging done-for-you graphics, and receiving 1-on-1 coaching helped her finally gain control of marketing. So she could focus on growing her business and caring for pets.

If you feel utterly overwhelmed trying to market your own successful pet care operation, you need to hear Angela's story. Her story of finding the support and systems to master marketing so she could get her life and business back. The lessons from this incredible conversation apply to any pet business owner struggling under the weight of scaling. Don't miss out on this episode of Bella In Your Business! If you are ready to chat, I would love for you to get on my calendar for a free 20 minute call!

Topics & Key Points:

Starting a dog walking business, overcoming challenges, and growing a successful company.

Overcoming burnout and finding support in the industry

Business goals and marketing strategies for a dog walking and training service

Outsourcing social media marketing for a pet care business

Business growth through improved marketing strategies

Marketing program

Timestamps:

[1:02] Starting a dog-walking business

[5:33] Finding support in the industry

[9:29]Business goals and marketing strategies

[13:51] Social media marketing for a pet care business

[18:36] Business growth

[22:43] Marketing strategies and personal growth

[27:30] Marketing program

Notable Quotes:

[17:20] " And then people employees are going to see all these graphics on my website and or my social media and say, Wow, I really want to work for that company"

[21:17] "They're checking out your Google reviews, they're checking out your website, they're checking out your about us page, because they want to be able to see you and get a feel for you."

[26:08] "So now I have the space to actually breathe and like, plan where I want to take this business, I actually have time to take care of myself do some self-care, things like work out or, you know, relax, if I want to. It just has changed my life, honestly"

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping.

Transcript:

Welcome, everybody to another episode of Bella in Your Business. My name is Bella Vasta.

Imagine captivating your audience without saying a word, or better yet, making them feel right at home with your business before they even meet you. That's the enchantment of video, and we're here to show you how to wield it.

What's in Store:

Camera Shy? No Problem! I know how to help you turn your camera fright into camera delight, making you a pro in no time.

Easy-Peasy Video Tips: Discover how to create amazing videos that tell the world, "Hey, we're the best at what we do!"—and all with just a few clicks and tricks.

Social Media Sorcery: Learn to spread videos across your social platforms, enchanting potential clients and turning followers into fans.

AI: Your Secret Sidekick: Dive into how artificial intelligence can be your behind-the-scenes hero, making content creation smoother than ever.

If you're ready to unleash the power of video and watch your pet business soar to new heights, then this episode is your golden ticket.

Don't miss out on this week's episode of Bella in Your Business

Topics and Key Points:

Leveraging video in pet sitting and dog walking business

Creating engaging video content for social media platforms

Video content creation for social media platforms

Leveraging AI for video content creation

Timestamps:

[1:21] Leveraging video

[5:04] Creating engaging video content

[9:40] Video content creation for social media platforms

[14:32] Leveraging AI for video content creation

Notable Quotes:

[2:35] "Guys video says it better because people are able to see and hear things. It is not just, you know, a picture's worth 1000 words video is like 60,000 words, okay?"

[8:51] "That's called Evergreen content, I want you to think about you're creating like an arsenal, you're you're creating all of the bullets inside this big room of things that you can reuse, and reuse and reuse"

[17:14] "And that excuse is not valid anymore. There are so many ways that you can do video. And there are so many ways that video is effective guys. Oh, I promise you I promise you"

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And wow, you guys loved hearing Randa last week and you loved hearing Bow a couple of weeks ago as well, which tells me that you want more inspiring stories from your peers. And I would love to keep doing that. So if you think that you have an inspiring story, I would love for you to pitch me and maybe you can come on the next episode of Bella in your business. Just shoot me an email Bella at jump consulting.net. Maybe it's something that you've overcome in your business, maybe it's a way that you're doing things differently. Maybe it is just an offering or a methodology or growth or overcoming a really difficult life moment and still balancing business, whatever it might be. I am looking for stories and I encourage you to pitch me just shoot me an email [email protected] or you can get me on any of the socials. If you'd like to come on and do it. Or maybe you'd like to come on for a coaching session. And we could do one live on the podcast, whatever it might be my doors open the airwaves are open and I'd love to hear from you. Because you guys love hearing from each other.

Today though, we are going to kind of prime the pump, if you will. This is coming out on February 29. As we go into tomorrow will be March and March inside th...

Ever dream of diving into the pet business ocean but don't know if you're diving into calm waters or a whirlwind? In the ever-evolving and competitive landscape of the pet industry, understanding the journey to success through firsthand experiences can be incredibly enlightening. This week on "Bella in Your Business," we have an episode that you simply cannot afford to skip, especially if elevating your pet business is at the forefront of your goals.

This week I  am joined by Randa Clark, a veteran in the pet industry with over 20 years of experience. Randa’s narrative from initiating a dog training venture to diversifying into pet care services is nothing short of inspiring.

We unpack the layers behind Randa’s strategic decisions. The pivotal moments (including an accidental email that led to a substantial business opportunity), and the challenges faced in enlarging a business foundation. If you are thinking about franchising or want to expand your business, these tips are for you.  Randa’s got the lowdown on picking the best growth routes, nailing your branding, and making your clients feel special. If you’re after tips on how to grow your business smoothly, this episode is like a GPS for success.

Topics & Key Points:

Entrepreneurship and overcoming fear

Starting and growing a pet business

Transitioning from home-based pet care to a brick-and-mortar resort

 Growing a pet resort business

Branding, marketing, and work-life balance

Timestamps:

[0:08] Overcoming fear with Randa Clark

[1:19] How Randa started Tailchasers

[6:17] How she transitioned from home-based pet care to a brick-and-mortar resort

[10:46] How Randa began her pet resort business

[17:30] Tips on branding, marketing, and work-life balance

Notable Quotes:

[08:46] "But it made me uncomfortable to leave my clients somewhere that I wasn't sure they were going to be well taken care of and that the focus was going to be on them being comfortable in their, their mental health. So we wanted to be able to provide that service because these dogs are part of our family"

[13:50] "So it was like I got to start over from the beginning and create everything the way that I should have where I document every single thing that I do."

[25:26]  "It is, it's really important for our brains to like, get out of that workload and that stress mode, because that also is where we're able to, like reset and be creative. You know, like our brains can't like it's like a car, it can't operate at six RPMs all the time, it needs to shift out of gear."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

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Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. I got so much great response and feedback from when we had our clients that I thought I would give you another inspiring business owner who I've known for years. Her name is Randy Clark out of Barrington, Illinois, and many other locations, which we will get into today with tail chasers. Randall, welcome to the show. Thanks for having me, Bella, you guys are gonna love her whole evolution of what she's been doing. It's been really exciting for me to watch her grow. And, also, you know, of course, I'm sure you've been scared through it all, but I like the way that you deal with fear and just push past it. And one thing you told me a long time ago is you just work at putting yourself out of a job.