Do your social media posts fall flat? Do potential clients scroll by without a second glance? Video content is today's crucial key for captivating audiences and converting followers into loyal clients.

Join me as I unlock the secrets of social media video magic with two innovative petpreneurs. Discover fresh reel ideas and editing tricks tailored for professional pet sitters and dog walkers like you.

I'm also offering a special free download - "7 Real Video Ideas to Wow Pet Owners" -packed with clever concepts for showcasing your services while engaging fans. But this exclusive freebie vanishes Monday, so be sure to tune in!

Give your pet care brand a video vitamin boost! Learn how to blend personalities and pet appeal into share-worthy reels and posts. Let's make 2023 the year your content leaps off screens and into pet parents' hearts.

This episode was brought to you by JazzHr, the one place where you can get everything you need to find better candidates, get more organized, and make great hires.

Topics & Key Points:

Using video and reels for social media success.

The growing popularity of short-form video content (Reels) on Instagram

Using video content for social media success in pet sitting businesses.

Creating engaging videos for pet-sitting and dog-walking businesses

Using Instagram reels for pet-sitting businesses.

Timestamps:

[ 2:24] Short-form video content (Reels) on Instagram

[6:13] Video content for social media success

[9:32] Creating engaging videos

[13:49] Using Instagram reels

Notable Quotes:

[3:23] "But more and more people all they're doing is just scrolling videos, video, video, video, video video. And because video is a lot more entertaining than just scrolling a feed. So I want you to think about that. And then..."

[8:43] "And it has made results in the way that they literally have people contacting them on social media wanting to work for their company, because they have made it look so appealing on their social media."

[14:14] "you're gonna be able to leverage them in any of your sales, or DMS and when you're trying to, you know, have objection or rebuttals, to people's objections, and you're definitely gonna get a lot more views and eyeballs on your content when you just simply post a real slash video"

Resources:

Sign up for a 20 mins call 

Better Marketing with Bella

Freebie!

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And today, we are going to be talking about video and reels. Because this is important I think a lot of you guys are missing out on it. And that's why I wanted to dedicate this next episode to it. But first, I want to say thank you so much for all of your listens, you guys have been popping off and responding a lot and giving me so much feedback. And this is one of the things that I've been having a lot of conversations with you, I wanted to discuss a lot about, you know how everyone's looking to get more impressions on social media, right, and not just like come up in the feed, because that's so like elementary, you're not going to ever beat the feed unless you pay for it. But what I want to remind you guys about and I've said this so many times is that social media is a secondary source for people to know, like, and trust you. And if the only thing that you are posting on your social media platforms are just pictures of pets and their faces, you're not doing anything to help your brand.

Okay, so you need to show up a lot of different ways you need to show up as a professional who looks like they are investing in their company and you know, a professional brand. But you also need to show your personality. And I know a lot of you guys want to turn off automatically because you don't like putting your faces on ther...

Inn this week's episode of  Bella in your Business, I’m sharing transformative business strategies with pet industry expert Liz Illig to catalyze scaling. If you lead a 6-7 figure pet company but dread lackluster staff meetings, this discussion will resonate.

Like many founders directing rapid growth, I struggled to make mandatory meetings engaging despite understanding their profit potential. After too many dull sessions met with indifference, I realized I needed a better approach.

In this episode, I will share my methodology to channel spectacular staff engagement into unbreakable client loyalty, outstanding care consistency, and perpetual revenue growth into the mid 6 and 7-figures. Because once your team wholeheartedly embraces the collective vision, that ownership drives accountability and quality that retains clients.

Join me in unlocking this retention model as Liz unveils her secrets to inspiring true staff excitement. Let’s maximize staff meeting ROI together and elevate our women-led companies with vibrant cultures focused on sustainable processes. By prioritizing employee enthusiasm and constructive collaboration, we can realize improved performance that takes our enterprises to unprecedented heights.

I'm confident you'll discover several "aha" ideas to eliminate staff meeting dread and turn obligation into motivation. Your bottom line will capture that compounded enthusiasm. Tune in now to realize seven figures sustainably as an uplifted team propels your women-owned juggernaut.

Make sure you don't miss the freebie we have in this episode just for you!

This episode was brought to you by JazzHr

Topics & Key Points:

Staff meetings and team-building activities

Planning and conducting effective employee meeting

Company culture, employee engagement, and retention

Creating a company culture through training and team building

Timestamps:

[6:46] Planning and conducting employee meetings

[10:29] Company culture, employee engagement, and retention

[13:45] Creating a company culture

Notable Quotes:

[4:26] "So to continue on that so it also will help with employee retention, right? Because they feel connected to your whole company. It also provides an opportunity for them to have some positive interactions"

[10:32] "when you're bringing people together, it's good to have an agenda"

[13:24] "And if they're not having regular meetings, where you guys can all come together, where they can get some face time with you. And it's, it's, it's very easy to be very isolated in this job. It's very easy to just like formulate your own thoughts and opinions. So like, what thoughts and opinions are your employees forming of you other than text message, which can often be misconstrued?"

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bell

JazzHR

Pet Care Team Training

Liz: [email protected]

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

This episode was sponsored by JazzHr!

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business. Remember when life gets down, Always Keep Jumping.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And today I'm joined by Liz Illig. Liz, how are you? I'm good, how

are you?

I'm amazing.

And you know, Liz, we had on our last podcast, we had Maris, Michelle, and Leia all here to talk about how they changed their hiring all around how they went from trying to create their own Google Forms and, and gonna sift through emails and ask friends and family and post on on Facebook endlessly and have no results to Systemizing their hiring process and having weightless now. Excuse me. So I thought it was only fair and awesome to have you on this time to kind of let...

Do you cringe at the thought of hiring new employees? Are you paralyzed by decision fatigue from an overflow of unqualified candidates? Have nightmares of disorganized chaos plagued your restless nights as your business scales?

If left unaddressed, hiring woes can completely derail your business's growth trajectory. But solutions exist! Ones that can launch your business into the realm of automated bliss.

In this power-packed episode, pet-sitting trailblazers Leia, Michelle, and Maris pull back the curtain on the hiring horrors that once left them frozen. You’ll discover how each entrepreneur went from begging any warm body to fill roles to leveraging systems that virtually guarantee 100% qualified applicants with Jazz HR. 

Through first-hand accounts, you’ll witness the exact moment each leader swallowed their fear, committed to a standardized hiring process, and skyrocketed their business as a result. From initial application questions to cognitive skills assessments, these pet-sitting pros cover it all.

Think onboarding new hires has to mean mountains of paperwork and orientations from heck? Think again. Discover how to create seamless experiences that awe promising candidates rather than turn them away.

If you’re ready to step fully into your CEO shoes and remove the hiring roadblocks holding your business back, this episode is an absolute must-listen. Join Bella and her squad of industry standouts as they map the route from hiring headaches to operational bliss. Buckle up and take notes—class is in session!

Topics & Key Points:

Hiring challenges

Using Jazz HR

Cognitive testing for hiring

Leveraging Jaz HR .

Hiring and HR solutions for small businesses

Timestamps:

[7:09] Using Jazz HR for fair and standardized hiring process.

[8:53] Biggest challenge in making the leap.

[12:39] Leveraging Jaz HR for streamlined recruitment processes.

[17:52] Using knockout questions in hiring process.

[22:56] Streamlining hiring process with HR system.

[26:08] Hiring and HR solutions for small businesses.

Notable Quotes:

[7:31] "And so I signed up and I got the free onboarding call. And they helped me create the workflows and questions like the questions were the hardest part for me, I had no standardized questions that I asked everyone. And that's really important when you're evaluating 20 30 people"

[13:28] "I mean, you're literally breaking it down step by step, you can automate it with specific emails like that with each step. And integrating as much as you can into Jaz HR, like I have my payroll system connected to it that way, once I hire someone, all the information gets pushed to it, so I'm not filling it out. "

[14:37] "It takes away the whole Oh, this is just a dog walking job. He's like, Oh, this is a legitimate business. They have processes, they have systems I need to be in it really helps make you look more like more professional and like you know what you're doing, which is always important."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bell

Jazz HR

Maris Sonnabend: House of Paws Pet Care LLC

Leia Johnson: Wonder Pups Pet Care

Michelle Sabia: Paws & Claws

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

This episode was sponsored by Jazz Hr!

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business. Remember when life gets down, Always Keep Jumping.

Transcript:

Welcome, everybody to another episode of Bella in your business. My name is Bella Vasta. Today I have a really special episode we don't often have more than one person that we're interviewing. But today we've got three amazing business owners with us. And the reason why I did this, is they're all mastermind members. And I kind of put it out there,

Do you see business challenges as crushing obstacles or opportunities for growth and life lessons? As a scaling entrepreneur, how you answer that question determines your future success.

In this week's episode of Bella in Your Business, I vulnerably share my own journey from fighting daily fires to embracing each problem as a privilege. You’ll hear how I turned the “mom guilt” of teaching my daughter to tie her shoes into an analogy for investing in employees during growing pains.

I used to dread the inevitable hires who didn’t work out or the clients complaining over delayed orders. Now I get excited over these chances to improve. As one listener told me, “Bella taught me that struggles mean you actually have a real business!”

Through candid personal lessons, I explain how my childhood traumas shaped an overwhelming fight-or-flight reaction to upset customers. You’ll learn how I navigated my own therapy and self-work so I could lead my team through challenges with empathy.

Beyond mindset, you’ll hear tangible tips for goal-setting, productivity hacks for overwhelmed entrepreneurs, and my favorite modalities for mental health. I explain the brain science behind how building new neural pathways leads to conflict management breakthroughs.

If you ever feel crushed under the weight of hiring, retention, and service issues, this episode provides an uplifting model for personal lessons and company growth. Tune in to begin transforming problems into progress!

Topics & Key Points:

Overcome challenges

Business problems and personal growth

Conflict management

Managing business problems

Timestamps:

[4:17] Employee issues and overcoming challenges

[8:44] Business problems and personal growth

[13:36] Personal growth and conflict management

[17:21] Managing business problems

Notable Quotes:

[3:01] "The person that is working by themselves, overwhelmed wishing and hoping that they had the courage or the know how to go out there and get employees is wishing that they had your problems? Right? "

[9:14] "Stay positive, you get to have these problems. And just because it didn't work that way, doesn't mean that it doesn't work. Okay? Again, going on to all the problems, you get all the problems come to you. "

[15:39] "Conflict Management, we will have it in our business no matter what, whether it's with an employee, it's with a client, it's with a service provider. Conflict Management is something that we all need to do. And I think that a lot of the world you know, it's it's fight or flight, it's, it's we go on attack, or we just avoid it. And long term. It's not good. It's not good"

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Episode 340: 7 Ways To Coach Your Team To Great Customer Experiences

Episode 356: Website Tips for Pet Business Owners with Bobby Machado

Episode 139: The Scientific Way You Can Increase Your Productivity 39%

Episode 354: Habits and Behaviors Of Successful Pet Business Owners

Signa Marketing

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta, from Jump Consulting, and I am here today to give you a Bella Butt Kicking, I was kind of thinking about something the other day and one of the best parts of having amazing people in your life is that you can sit there and think about, you know, or have conversations that are just on a different level. Your conversations go from saying things like,...

Have you ever felt totally overwhelmed trying to market your growing pet care business? My amazing guest Angela Watts shares her story of nearly drowning before discovering my marketing program that helped her thrive.

Angela started Pawsitive Dawg Walking and Pet Sitting in 2012 and soon found herself solely responsible for the fledgling company when her husband fell ill. Juggling caretaking, a full-time teaching job, and running a pet service pushed Angela to the brink of total burnout. She even lost 95% of her business at one point!

Yet Angela persisted and has grown Positive Paws into a 20-person operation through perseverance and nurturing leadership. Still, she struggled mightily with marketing and outsourcing tasks that stole her energy and creativity.

Angela admits feeling continually overwhelmed trying to run social media, create content calendars, blog, and keep up with 10 marketing channels while also managing employees and dozens of client pets daily. She thought about closing up shop many times.

Then Angela discovered my Done-For-You marketing program. She went from completely overwhelmed and ready to quit to having her inquiries triple in just two months!

Hear Angela explain in her own words how following the program’s customized content calendar, leveraging done-for-you graphics, and receiving 1-on-1 coaching helped her finally gain control of marketing. So she could focus on growing her business and caring for pets.

If you feel utterly overwhelmed trying to market your own successful pet care operation, you need to hear Angela's story. Her story of finding the support and systems to master marketing so she could get her life and business back. The lessons from this incredible conversation apply to any pet business owner struggling under the weight of scaling. Don't miss out on this episode of Bella In Your Business! If you are ready to chat, I would love for you to get on my calendar for a free 20 minute call!

Topics & Key Points:

Starting a dog walking business, overcoming challenges, and growing a successful company.

Overcoming burnout and finding support in the industry

Business goals and marketing strategies for a dog walking and training service

Outsourcing social media marketing for a pet care business

Business growth through improved marketing strategies

Marketing program

Timestamps:

[1:02] Starting a dog-walking business

[5:33] Finding support in the industry

[9:29]Business goals and marketing strategies

[13:51] Social media marketing for a pet care business

[18:36] Business growth

[22:43] Marketing strategies and personal growth

[27:30] Marketing program

Notable Quotes:

[17:20] " And then people employees are going to see all these graphics on my website and or my social media and say, Wow, I really want to work for that company"

[21:17] "They're checking out your Google reviews, they're checking out your website, they're checking out your about us page, because they want to be able to see you and get a feel for you."

[26:08] "So now I have the space to actually breathe and like, plan where I want to take this business, I actually have time to take care of myself do some self-care, things like work out or, you know, relax, if I want to. It just has changed my life, honestly"

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping.

Transcript:

Welcome, everybody to another episode of Bella in Your Business. My name is Bella Vasta.

Imagine captivating your audience without saying a word, or better yet, making them feel right at home with your business before they even meet you. That's the enchantment of video, and we're here to show you how to wield it.

What's in Store:

Camera Shy? No Problem! I know how to help you turn your camera fright into camera delight, making you a pro in no time.

Easy-Peasy Video Tips: Discover how to create amazing videos that tell the world, "Hey, we're the best at what we do!"—and all with just a few clicks and tricks.

Social Media Sorcery: Learn to spread videos across your social platforms, enchanting potential clients and turning followers into fans.

AI: Your Secret Sidekick: Dive into how artificial intelligence can be your behind-the-scenes hero, making content creation smoother than ever.

If you're ready to unleash the power of video and watch your pet business soar to new heights, then this episode is your golden ticket.

Don't miss out on this week's episode of Bella in Your Business

Topics and Key Points:

Leveraging video in pet sitting and dog walking business

Creating engaging video content for social media platforms

Video content creation for social media platforms

Leveraging AI for video content creation

Timestamps:

[1:21] Leveraging video

[5:04] Creating engaging video content

[9:40] Video content creation for social media platforms

[14:32] Leveraging AI for video content creation

Notable Quotes:

[2:35] "Guys video says it better because people are able to see and hear things. It is not just, you know, a picture's worth 1000 words video is like 60,000 words, okay?"

[8:51] "That's called Evergreen content, I want you to think about you're creating like an arsenal, you're you're creating all of the bullets inside this big room of things that you can reuse, and reuse and reuse"

[17:14] "And that excuse is not valid anymore. There are so many ways that you can do video. And there are so many ways that video is effective guys. Oh, I promise you I promise you"

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And wow, you guys loved hearing Randa last week and you loved hearing Bow a couple of weeks ago as well, which tells me that you want more inspiring stories from your peers. And I would love to keep doing that. So if you think that you have an inspiring story, I would love for you to pitch me and maybe you can come on the next episode of Bella in your business. Just shoot me an email Bella at jump consulting.net. Maybe it's something that you've overcome in your business, maybe it's a way that you're doing things differently. Maybe it is just an offering or a methodology or growth or overcoming a really difficult life moment and still balancing business, whatever it might be. I am looking for stories and I encourage you to pitch me just shoot me an email [email protected] or you can get me on any of the socials. If you'd like to come on and do it. Or maybe you'd like to come on for a coaching session. And we could do one live on the podcast, whatever it might be my doors open the airwaves are open and I'd love to hear from you. Because you guys love hearing from each other.

Today though, we are going to kind of prime the pump, if you will. This is coming out on February 29. As we go into tomorrow will be March and March inside th...

Ever dream of diving into the pet business ocean but don't know if you're diving into calm waters or a whirlwind? In the ever-evolving and competitive landscape of the pet industry, understanding the journey to success through firsthand experiences can be incredibly enlightening. This week on "Bella in Your Business," we have an episode that you simply cannot afford to skip, especially if elevating your pet business is at the forefront of your goals.

This week I  am joined by Randa Clark, a veteran in the pet industry with over 20 years of experience. Randa’s narrative from initiating a dog training venture to diversifying into pet care services is nothing short of inspiring.

We unpack the layers behind Randa’s strategic decisions. The pivotal moments (including an accidental email that led to a substantial business opportunity), and the challenges faced in enlarging a business foundation. If you are thinking about franchising or want to expand your business, these tips are for you.  Randa’s got the lowdown on picking the best growth routes, nailing your branding, and making your clients feel special. If you’re after tips on how to grow your business smoothly, this episode is like a GPS for success.

Topics & Key Points:

Entrepreneurship and overcoming fear

Starting and growing a pet business

Transitioning from home-based pet care to a brick-and-mortar resort

 Growing a pet resort business

Branding, marketing, and work-life balance

Timestamps:

[0:08] Overcoming fear with Randa Clark

[1:19] How Randa started Tailchasers

[6:17] How she transitioned from home-based pet care to a brick-and-mortar resort

[10:46] How Randa began her pet resort business

[17:30] Tips on branding, marketing, and work-life balance

Notable Quotes:

[08:46] "But it made me uncomfortable to leave my clients somewhere that I wasn't sure they were going to be well taken care of and that the focus was going to be on them being comfortable in their, their mental health. So we wanted to be able to provide that service because these dogs are part of our family"

[13:50] "So it was like I got to start over from the beginning and create everything the way that I should have where I document every single thing that I do."

[25:26]  "It is, it's really important for our brains to like, get out of that workload and that stress mode, because that also is where we're able to, like reset and be creative. You know, like our brains can't like it's like a car, it can't operate at six RPMs all the time, it needs to shift out of gear."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. I got so much great response and feedback from when we had our clients that I thought I would give you another inspiring business owner who I've known for years. Her name is Randy Clark out of Barrington, Illinois, and many other locations, which we will get into today with tail chasers. Randall, welcome to the show. Thanks for having me, Bella, you guys are gonna love her whole evolution of what she's been doing. It's been really exciting for me to watch her grow. And, also, you know, of course, I'm sure you've been scared through it all, but I like the way that you deal with fear and just push past it. And one thing you told me a long time ago is you just work at putting yourself out of a job.

Imagine cracking the code to selling pet services effortlessly to any client, regardless of their age—from the enthusiastic generation of Gen Z to the seasoned Baby Boomers. It's not just a dream; it's this week's reality!

The Times Are Changing, and So Are Your Clients…

In an era where personal connection battles with digital dominance, understanding the unique preferences of each generation can significantly amplify your pet business's success.

Why This Episode Is a Must-Listen:

Demystifying Generational Preferences: Discover why Baby Boomers may favor a handshake over an email, or why a millennial might choose your service based on an Instagram story. ??

Revolutionizing Your Sales Strategy: Get the first look at a transformative sales approach tailored to bridge the generational gaps, ensuring no client feels left behind.

The Art of Modern Marketing: Learn the tactics that resonate, from showcasing the power of personal stories to leveraging the latest tech trends for an unforgettable service experience.

Inclusivity and Ethics in Action: Understand why the generation of Gen Z values not just what you offer but also how you stand within the community, making ethics and inclusivity your strongest assets.

So, are you ready to transform the way you connect with clients of all generations?

Let this episode be the key that unlocks new doors of opportunity and growth for your pet business. Dive in with me on Episode 376 of "Bella in Your Business," and let's navigate the generational maze together. Your next big breakthrough is just a play button away - I can't wait to embark on this journey with you.

Topics & Key Points:

Selling pet services to different generations

Pet sitting and dog walking sales strategies for different generations

Marketing to different generations

Marketing strategies for different generations

Timestamps:

[3:54] Pet sitting and dog walking sales strategies for different generations

[09:49] Baby Boomers

[13:04] Gen X

[16:47] Millenials

[21:03] Marketing to Gen Z, inclusivity

Notable Quotes:

[4:21] "You are not competing against pet Petsmart or Petco, you are not competing against these big huge corporations that have budgets you are competing against other quote unquote mom and pops just like you. And so what does that mean?"

[16:01] "Or if you're going to do monthly dog walking package, then give them some sort of a value for it and make them feel like they're part of something."

[18:58] "So one interesting thing that we keep seeing here is, no matter what generation you're doing, social proof is important."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Episode 357: How To Appeal to Millennials and the Hybrid Work Model To Gain More Clients in Your Dog Walking Business

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping.

Transcript:

Welcome back to another episode of Bella in your business, I am excited to be back here with you. We had some awesome feedback from the past five episodes honestly. First, we had a series of four podcast episodes with Bobby, if you guys have not listened to that, and you're at all interested or maybe focused in 2024, on how to get more inbound leads that you do not have to go out and get, then you're going to want to listen to those episodes. Bobby has been someone who's been on my team for just about a year now, and it's helped me tremendously has helped some of my mastermind members already, and just had great results.

Are you feeling stuck in your pet business journey? Teetering on the edge of expansion but haunted by the echoes of doubt? This week on "Bella in Your Business," we're slicing through the fog of fear. We are lighting the path to growth with an extraordinary guest, Beau, the mastermind behind Top Dog Walk’s multi-location success story.

Beau opens up about evolving from an employee to an empire builder. Revealing how understanding his "why" propelled him from maintaining a single location to spearheading a cross-state dog-walking dynasty. With Bella's guidance, Beau refined his ambition. Transforming it into a blueprint for relentless growth, grounded in service and personal development.

Despite the challenges of managing businesses from a distance, Beau shares his golden rules for staying connected to his team and mission. Discover his top picks for books and podcasts that keep him inspired. Along with how a commitment to ethical business practices and a laser focus on systems and delegation have been crucial to his expansion.

Ever wondered how to conquer the gnawing fear of stepping into the unknown within your business? Beau and Bella dive deep into the mindset shifts necessary for overcoming self-doubt. And how to embrace leadership, with practical examples from their own experiences.

For those dreaming of buying and selling pet businesses or wishing to scale new heights, this episode is a trove of actionable insights.

Remember, the only person holding you back is YOU. Tune in to this week’s episode for your dose of courage, wisdom, and perhaps the nudge you need to take your pet business where you've only dared to dream.

Join us and transform your business fears into your most powerful fuel yet. Let's jump in!

Topics & Key Points:

Pet business growth and mindset with Beau

Business growth and personal development

Running a business from afar and overcoming the fear of not being physically present

Leadership development and overcoming fear in business

Buying and managing businesses with a focus on legal and ethical considerations

Buying and selling pet businesses

Timestamps:

[1:35] Business growth and personal development

[4:57] Fear of running a business from afar and not being physically present

[10:11] Leadership development

[12:55] Buying and managing businesses

Notable Quotes:

[4:55] "I think being surrounded by people who can inspire you is really important, you know, connections to mentors, connections to peers. I think it's really awesome. You know, the kids unity with the mastermind having lots of other individuals who are doing the same thing. "

[8:49] "I think that it's so much about systems in your business and the trust of delegating, you know, when you have good people around you actually trusting them when you delegate the things to them, that they can do it, you know, you've trained them, they have the systems and trusting them to execute"

[11:57] "And I remember, I had two people that I had interviewed. And the night before I made the hiring decision, I was up all night, I was really scared that I was going to make the wrong decision, because I had two really great people, but they were really, really, really different. And I think that there's some things in life and you know, maybe your business isn't the most serious, right?"

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Connect with Bella

Website

Facebook

YouTube

Connect with Beau 

Email Beau: [email protected]

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Are you effectively leveraging the power of SEO for your pet business, or is it an untapped goldmine waiting for your attention? Is Blogging as important as you think when it comes to SEO?

This week on 'Bella in Your Business', we bring back the digital marketing maven, Bobby Machado from Sign Marketing, for a riveting fourth round of insights. Dive into the depths of digital marketing where Bobby discusses why knowledge of analytics isn't just important – it's crucial. Especially given his track record of handling over $300K in Google ad spend.

Unravel the mystery of blogging as we tackle the big question. Is it a mere online diary or a powerhouse for lead generation and establishing authority? Bobby breaks down the mixed signals in the blogging realm, cutting through the noise to reveal how the strategic use of transactional keywords can transform your visibility and drive incoming leads.

We're also revisiting a classic success story. Marcus Sheridan's blogging prowess that saved his company during the 2008 financial crisis — reinforces why hitting the digital books can mean serious business growth. Plus, get an exclusive scoop on local SEO audits tailored to your pet business for a strategy that barks up the right tree.

If you're eager to see your business unleashed on the first page of Google and master SEO to provide unmatched value, you won't want to miss this episode of Bella in Your Business!