Ever dream of diving into the pet business ocean but don't know if you're diving into calm waters or a whirlwind? In the ever-evolving and competitive landscape of the pet industry, understanding the journey to success through firsthand experiences can be incredibly enlightening. This week on "Bella in Your Business," we have an episode that you simply cannot afford to skip, especially if elevating your pet business is at the forefront of your goals.

This week I  am joined by Randa Clark, a veteran in the pet industry with over 20 years of experience. Randa’s narrative from initiating a dog training venture to diversifying into pet care services is nothing short of inspiring.

We unpack the layers behind Randa’s strategic decisions. The pivotal moments (including an accidental email that led to a substantial business opportunity), and the challenges faced in enlarging a business foundation. If you are thinking about franchising or want to expand your business, these tips are for you.  Randa’s got the lowdown on picking the best growth routes, nailing your branding, and making your clients feel special. If you’re after tips on how to grow your business smoothly, this episode is like a GPS for success.

Topics & Key Points:

Entrepreneurship and overcoming fear

Starting and growing a pet business

Transitioning from home-based pet care to a brick-and-mortar resort

 Growing a pet resort business

Branding, marketing, and work-life balance

Timestamps:

[0:08] Overcoming fear with Randa Clark

[1:19] How Randa started Tailchasers

[6:17] How she transitioned from home-based pet care to a brick-and-mortar resort

[10:46] How Randa began her pet resort business

[17:30] Tips on branding, marketing, and work-life balance

Notable Quotes:

[08:46] "But it made me uncomfortable to leave my clients somewhere that I wasn't sure they were going to be well taken care of and that the focus was going to be on them being comfortable in their, their mental health. So we wanted to be able to provide that service because these dogs are part of our family"

[13:50] "So it was like I got to start over from the beginning and create everything the way that I should have where I document every single thing that I do."

[25:26]  "It is, it's really important for our brains to like, get out of that workload and that stress mode, because that also is where we're able to, like reset and be creative. You know, like our brains can't like it's like a car, it can't operate at six RPMs all the time, it needs to shift out of gear."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

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Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. I got so much great response and feedback from when we had our clients that I thought I would give you another inspiring business owner who I've known for years. Her name is Randy Clark out of Barrington, Illinois, and many other locations, which we will get into today with tail chasers. Randall, welcome to the show. Thanks for having me, Bella, you guys are gonna love her whole evolution of what she's been doing. It's been really exciting for me to watch her grow. And, also, you know, of course, I'm sure you've been scared through it all, but I like the way that you deal with fear and just push past it. And one thing you told me a long time ago is you just work at putting yourself out of a job.