Imagine cracking the code to selling pet services effortlessly to any client, regardless of their age—from the enthusiastic generation of Gen Z to the seasoned Baby Boomers. It's not just a dream; it's this week's reality!

The Times Are Changing, and So Are Your Clients…

In an era where personal connection battles with digital dominance, understanding the unique preferences of each generation can significantly amplify your pet business's success.

Why This Episode Is a Must-Listen:

Demystifying Generational Preferences: Discover why Baby Boomers may favor a handshake over an email, or why a millennial might choose your service based on an Instagram story. ??

Revolutionizing Your Sales Strategy: Get the first look at a transformative sales approach tailored to bridge the generational gaps, ensuring no client feels left behind.

The Art of Modern Marketing: Learn the tactics that resonate, from showcasing the power of personal stories to leveraging the latest tech trends for an unforgettable service experience.

Inclusivity and Ethics in Action: Understand why the generation of Gen Z values not just what you offer but also how you stand within the community, making ethics and inclusivity your strongest assets.

So, are you ready to transform the way you connect with clients of all generations?

Let this episode be the key that unlocks new doors of opportunity and growth for your pet business. Dive in with me on Episode 376 of "Bella in Your Business," and let's navigate the generational maze together. Your next big breakthrough is just a play button away - I can't wait to embark on this journey with you.

Topics & Key Points:

Selling pet services to different generations

Pet sitting and dog walking sales strategies for different generations

Marketing to different generations

Marketing strategies for different generations

Timestamps:

[3:54] Pet sitting and dog walking sales strategies for different generations

[09:49] Baby Boomers

[13:04] Gen X

[16:47] Millenials

[21:03] Marketing to Gen Z, inclusivity

Notable Quotes:

[4:21] "You are not competing against pet Petsmart or Petco, you are not competing against these big huge corporations that have budgets you are competing against other quote unquote mom and pops just like you. And so what does that mean?"

[16:01] "Or if you're going to do monthly dog walking package, then give them some sort of a value for it and make them feel like they're part of something."

[18:58] "So one interesting thing that we keep seeing here is, no matter what generation you're doing, social proof is important."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

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Email Bella: [email protected]

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Better Marketing with Bella

Episode 357: How To Appeal to Millennials and the Hybrid Work Model To Gain More Clients in Your Dog Walking Business

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Transcript:

Welcome back to another episode of Bella in your business, I am excited to be back here with you. We had some awesome feedback from the past five episodes honestly. First, we had a series of four podcast episodes with Bobby, if you guys have not listened to that, and you're at all interested or maybe focused in 2024, on how to get more inbound leads that you do not have to go out and get, then you're going to want to listen to those episodes. Bobby has been someone who's been on my team for just about a year now, and it's helped me tremendously has helped some of my mastermind members already, and just had great results.