Running around last minute trying to put together a booth for a local event? Struggling to make it interesting and get people chatting about your business? Tune into this episode of Bella In Your Business for game-changing booth strategies for pet sitters and dog walkers!

Bella will guide you on transforming your event booth into an engaging and interactive experience that fosters meaningful relationships and boosts your brand recognition. Learn how to create an inviting booth, compile a list of must-attend events, and make use of clever promotional items that truly resonate with your audience.

Discover the importance of strategic scripting and effective local marketing—all without breaking the bank. Plus, grab Bella’s special free download packed with guerrilla marketing techniques to create a buzz around your business.

Walk away from your next event with a treasure trove of hot leads, invaluable business contacts, and eager new hires. Don’t miss out on turning simple booth setups into powerful, relationship-building opportunities.

Your next major breakthrough starts here!

Timestamps:

[0:00] Effective event marketing strategies for businesses

[9:04] Creating engaging booths for pet businesses at events

[13:30] Networking and booth design for pet sitting businesses

[17:00] Systematizing pet business operations for growth

Notable Quotes:

"These events are ways for you to really excite and delight people. It's a it's a chance for you to start building a relationship, if you're thinking about it as just however many people come up and talk to me and I tell them what we do, and if they want to use our services cool, or how many people I can give our business cards out to, and you're just keen on getting as many business cards out there, then you might as well stay at home, because what you're doing is you're advertising, and when you advertise, you are no better than every other person."

"I want you to think about your business as a corporation that you work for, and as such, we want to make sure that anyone else who steps into this position also knows what they're doing. So therefore, I want you to start learning or writing down or documenting your scripts."

Resources:

Mastermind

JazzHR

Blog: Get Dog Walking Customers Cheap: 11 Effective Strategies

 

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome back to another episode of Bella in Your Business. My name is Bella Vasta, and today we're gonna talk all about having booths at events—but in a good way! I see so many business owners just going through the motions without giving much thought to the process. It's summer now, and fall is just around the corner. I really want you to knock it out of the park. These events are incredible opportunities to excite and delight people, and to start building relationships.

If you're thinking about event booths as simply talking to as many people as possible, handing out business cards, and hoping a few will use your services, you might as well stay home. What you're doing in that case is advertising without making a significant impact. People usually take whatever freebies you offer, toss them in their bags like it's Halloween, and most of it ends up in a junk drawer or the trash. This approach is not only ineffective but also a waste of resources—it lacks follow-up and relationship-building.

Today, I want to encourage you to think differently. What can you actively do to make a real impact? I'll share some effective strategies that some business owners are using. Additionally, I have a free download for you—my guerrilla marketing guide—which outlines a chalk marketing effort you can implement around your town to create buzz. Head over to the show notes to grab it.

The first thing you should do is compile a list of events in your community in a spreadsheet.

Tired of endless interviews and flaky applicants? Struggling to crack the code for successful pet care hiring?

What if the solution involves a fresh perspective – one that can set your hiring process on the path to success and ensure you build a dream team?

In this week's episode of the Bella in Your Business podcast, we're rethinking the hiring process and uncovering the secrets to successful recruitment and onboarding.

We'll dive into actionable pet care hiring strategies that will help you attract and retain top talent. From crafting compelling job ads to developing a seamless onboarding experience, we cover it all.

Get insider tips on identifying crucial candidate qualities, creating attention-grabbing ads, and implementing a multi-phase interview process to ensure you find the right fit. Plus, learn how to systemize your scoring and rating for consistency and efficiency.

Are you ready to revolutionize your hiring and build a stellar team? Listen now to empower yourself with the knowledge to transform your recruitment approach and ensure long-term success. This is your chance to rethink and refine your hiring strategy.

Topics & Key Points:

The importance of creating attention-grabbing hiring ads that stand out from the competition

Identifying key qualities and non-negotiables for candidates

Creating a multi-stage interview process to evaluate candidates

Implementing a systematic onboarding, training, and employee development program

Understanding applicants' lifestyles and availability to reduce turnover

Using metrics to track ad effectiveness and improve the hiring process

Timestamps:

[0:00] The importance of creating attention-grabbing hiring ads that stand out from the competition

[8:57] Identifying key qualities and non-negotiables for candidates

[9:08] Creating a multi-stage interview process to evaluate candidates

[18:30] Implementing a systematic onboarding, training, and employee development program

[27:30] Understanding applicants' lifestyles and availability to reduce turnover

[29:30] Using metrics to track ad effectiveness and improve the hiring process

Notable Quotes:

"Don't just have a generic job posting - create attention grabbing hiring ads that make potential applicants feel like they absolutely must apply to your company specifically."

"Take the time to thoughtfully identify the key qualities and traits you are looking for in candidates, as well as any non-negotiable requirements, to help you evaluate fits and ensure a good cultural match."

"Don't just do one interview - develop a systematic multi-stage interview process using clear criteria to thoroughly evaluate candidates and get a well-rounded sense of their skills, experience and personality."

"Make your new employees feel valued from day one through a welcoming onboarding process so they are excited to join your team and stay for the long run."

"Break down your employee training into digestible themes so new hires don't feel overwhelmed but instead learn in an organized, engaging way."

"Take the time to understand applicants' current life situations and goals so you can reduce unexpected turnover by ensuring roles fit with their availability and needs over at least the next 6-12 months."

Resources:

Mastermind

JazzHR

Pet Care Team Training

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome, welcome to another episode of Bella in Your Business. My name is Bella Vasta. Oh my gosh, you guys, there's so much exciting stuff happening. We are now officially in June, and I cannot wait to unleash all this goodness for you. We are finally flowing; we are back in content creation. There's so much exciting stuff happening.

First of all, we've got Julia McCoy coming into the Mastermind this month to talk all about artificial intelligence.

Are your marketing strategies stuck in limbo, not quite bringing the returns you hoped for?

What if the answer just needs a different approach – one that could propel your business to the top of the dog walking pack?

Welcome to this week's episode of the Bella in Your Business podcast, where we're flipping the script on conventional marketing tactics and diving deep into the art of affordable and successful business promotion.

Strap in as we unveil eleven resourceful and cost-effective marketing strategies designed to magnify your reach without evaporating your funds.

Get inside scoop on the secrets behind leveraging your personal connections, crafting standout business cards with QR codes, and why sidewalk chalk might just be your unexpected hero in grassroots marketing.

Are you ready to revamp your strategy and see tangible results? Listen now and and equip yourself with the knowledge to transform your business's visibility and attractiveness. This is your golden opportunity to rewrite your marketing playbook and catapult your business into the limelight.

Topics & Key Points:

Julia McCoy from the "queen of AI" will join us in Jump Mastermind in June.

Marketing strategies for dog walking businesses:

Leverage personal network

Create eye-catching business cards and QR codes

Offer introductory discounts

Partner with local pet businesses

Get endorsements from veterinarians

Partner at local events

Use sidewalk chalk marketing

Create personalized bark cards

Example of marketing at apartment complexes through a "kissing booth" event.

Strategies are about building relationships

Utilize social media marketing

Attend local networking meetings

Target high density living areas

Building relationships is key to success

Timestamps:

[6:24] Marketing Strategies

[16:19] Marketing at Apartment Complexes

[16:24] Relationship Building

Notable Quotes:

"AI is here… Like every month is literally like a year with how fast it's moving."

"So your friends, your family, your acquaintances are some of the best potential clients, or they know someone who could be. Don't be shy about letting your personal network know about your dog walking business."

"Leveraging your personal network, offering introductory discounts, partnering with local pet businesses… these can be gold mines because a relationship will always last a lot longer than a business card."

"Guerrilla marketing basically means cheap, effective marketing. And all of the things I'm about to tell you are things that you can do very easily right now."

Resources:

Mastermind

JazzHR

Blog: Get Dog Walking Customers Cheap: 11 Effective Strategies

 

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in your business. My name is Bella vasta. And wow, that was really great series all about customer service and how we can really turn it around by changing the way that we react to it, how we respond to it, and then how we systematize it to actually turn it around into a positive experience. So I really hope that you enjoyed all of that.

There's so much going on at jump headquarters so to speak. First of all, my world has been rocked and upside down now because Olivia is now out of school. So any of you other mamas or Papas out there who are working your business, and the kids are getting out of school or soon to be Oh boy, here we go. So all of my meetings are monday, tuesday allow the mama guilt to set in. We just got her Barbie Dreamhouse off off, offer that off of offer up. And she's really enjoying playing with that.

And we are also working on learning Spanish this summer, I kind of told her that if she wanted to earn her screen time, she had to teach me Spanish. So that'll be pretty fun.

Are you tired of cringing every time a customer complaint rolls in? What if I told you that these frustrations could be the key to your next big breakthrough?

Welcome to this week's episode of Bella in Your Business, where we'll transform what seems like the worst part of business—customer complaints—into your greatest asset.

Dive in as we unlock the secrets to not only handling but embracing customer complaints to fuel innovation and growth. Building on our previous chats in Episodes #388 and #389, today’s focus shifts to using these uncomfortable moments to refine your approach and enhance customer satisfaction.

Discover strategic methods to analyze and systematize feedback, identifying patterns that might just be the lightbulb moments you’ve been missing. We’re talking less anxiety, more action, and a streamlined process that turns upset customers into valued partners in your business’s journey.

Ready to turn the tide on customer feedback? Listen now and learn how every complaint is a step toward refinement and operational excellence. This is your moment to flip the script and make those challenges the driving force behind your success—let's get started!

Topics & Key Points:

Managing emotional reactions to complaints and leveraging them positively

Strategies for strengthening relationships after complaints

Identifying pain points and recurring issues from complaints

Addressing complaints with empathy to build loyalty

Creating a centralized complaint log, assigning roles, developing response procedures, and implementing feedback loops

Timestamps:

[9:50] Why complaints matter and identifying trends from them

[11:00] Strategies for strengthening relationships after complaints

[16:52] Tips for setting up an effective complaint handling system including a centralized log, roles and responsibilities, response procedures, and feedback loops

Notable Quotes:

"Every complaint is a door that opens to two distinct paths, one leading to a crisis and the other to an opportunity."

"Addressing complaints isn't just about resolving an issue. It's about demonstrating to your clients that their satisfaction is your top priority."

Resources:

Mastermind

JazzHR

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome, welcome to another episode of Bella in Your Business. I'm really excited to be doing this series. It's been actually really exciting, I love that I get to be creative. I feel like I'm coming back into this creative season of my life where I haven't been for like two years. And so just things like this, like the podcast how I first started off three weeks, two weeks ago thinking I was going to talk about customer service, because that's what we're talking about in the mastermind, and how this has turned into a three-part series.

If you have not already, go back to Episode 389. It was no, I'm sorry, 388, Managing emotional reactions to customer complaints, and 389, which are words that when language skills to defuse customer complaints, we're kind of taking you through the whole story. The whole stages, like the first stage was what actually, like happens inside of you when someone's upset with you, right. And we actually really talked about all of that, those triggers and the traumas that we all have, we all have, and we all carry them around. And it's how we deal with conflict, right?

Then we started talking about language that you can use and ways that you can acknowledge. And now today we're going to talk about how you can take what could be perceived as a negative situation, and use it for the positive. So I'm really excited to get into that with you today. Like I said, I have tons of stuff to talk to you about. We're going to talk about, like why the complaints matter and identifying the trends, how to leverage them for interviews, implement changes,

Ever wondered if a customer complaint could actually be the key to unlocking untapped potential in your pet business? The truth is that behind every complaint lies a valuable opportunity waiting to be discovered. This week, as we explore strategies to not only manage complaints but to leverage them as stepping stones toward service excellence.

We'll explore real-life examples and practical strategies to handle complaints effectively, but also leverage them as catalysts for growth. From turning dissatisfied clients into loyal advocates to refining your service offerings based on customer feedback, you'll gain insights that can revolutionize the way you approach customer relations.

Whether you're a seasoned entrepreneur or a newcomer to the pet industry, understanding how to navigate and capitalize on customer complaints is essential for building a resilient and successful business.

If you've ever felt at a loss for words when dealing with an upset customer, or if timely responses have been your Achilles' heel, this is the episode for you.

Topics & Key Points:

Effective communication strategies for handling customer complaints

Effective communication in complaint management.

Customer complaint resolution strategies

Handling customer complaints effectively

Timestamps:

[3:48] Effective communication in complaint management

[9:20]Customer complaint resolution strategies

[13:33] Handling customer complaints effectively

Notable Quotes:

"So the moment that complaint is voiced the clock starts ticking your response time and more importantly, the quality of that response sets the stage for the entire interaction."

"It's not just about responding, but doing so in a way that shows that you care, you understand, and you're ready to make things right."

"I want you to think about like when the policies are clear, it's easy for your team to manage the complaints consistently and effectively ensure that the policies are easily accessible for your clients to ideally post on your website to include your service agreement."

Resources:

The Joy of Failure

Mastermind

JazzHR

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And we're gonna continue on the bad customer complaint train today. First, I love how many of you guys went out and did get the joy of failure, talks about it in the last episode by Julia McCoy, and Chris Evans, it is a really good quick read, and it will impact your soul. I can't stress it enough. If you can't be in the room, technically, with amazing people, that is the next best thing. In the last episode, we talked about, you know how customer complaints can shake us to the core, it can unearth a lot of trauma, it could unearth a lot of reactions that we're not quite sure of. It could paralyze us, it could freeze us it could do all of these things, and kind of how to overcome them. And I think that it's you know, you have to think about the psychology of it first before we just get into the robotic how tos, which we're going to kind of move into a little bit today. Today, we're going to talk about the effective communication strategies how to respond, how to actively listen, and how your language matters a lot. And we're going to talk about how to, you know, kind of move through that. And I'm going to give you different steps and definitely, like practical steps to resolve the complaint where you definitely can make a good SOP and then you know, adapt it to however you want today. But first first, before we get into that I do want to do a big shout out to JazzHr, who helps support our industry in ways that I've never seen a company do so consistently and for so long. So take these words from our sponsor.

Already I'm we're back. And today I wanted to also give you another book recomm...

Have you ever faced a day that spiraled out of control despite your best efforts? Maybe it was due to a misunderstanding with a client about their pet's needs or an unexpected hiccup in your scheduling. We know it happens to the best of us, and that's exactly why this episode is crucial. We're going to show you exactly how to turn the tide, enabling these road bumps to set you apart in this competitive market.

But first, we are going to address the feeling we all have when our unhealed trauma comes up from "being in trouble." Handling customer complaints in the pet-sitting business isn't just about damage control—It's a skill that has the potential to reshape your professional trajectory and solidify your standing as a respected leader in your field. It is acknowledging the personal growth journey that it gives us the opportunity to go down.

Today, we’re breaking down those barriers and turning customer complaints into stepping stones toward unparalleled success.

Topics & Key Points:

How to handle failure and find success with inspiring entrepreneur Julia McCoy

Managing client complaints with grace and effectiveness

Managing emotions when dealing with business complaints

Handling customer complaints with emotional intelligence

Timestamps:

[3:41] Handling failure and finding success

[10:14] Managing client complaints

[13:03] Managing emotions when dealing with business complaints

[15:43] Handling customer complaints with emotional intelligence

Notable Quotes:

"These are normal responses, but understanding where they come from can help you handle them even better"

"Now recognizing these feelings, and the Origins is the first step to managing them. And so here's how you can regulate these emotions. And approach each complaint from a position of calm and professionalism"

" Handling your emotional response allows you to approach each complaint as not a challenge. But an opportunity to demonstrate your commitment to your client and enhance your services"

Resources:

The Joy of Failure

Magai

JazzHR

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. Oh boy. Before we get into today's topic, which is what to do when you have an angry customer, I want to pass on something that I discovered last week about a fabulous woman named Julie and McCoy who moved here to Arizona, from Texas. And she's quite a remarkable woman. After escaping a cult at 21. And starting her own writing company, and then selling it for millions of dollars. She has now taken that writing company and merged it with content at scale. And she's going to be our guest speaker in the Mastermind next month. And excited. I've just started a friendship with this amazing woman, she has a nine-year-old daughter as well as I do, and they just hit it right off. She's also got a beautiful two-year-old as well. And she's just a really solid person. So when she handed me her memoir, I read it in five days, five days, and I was I had chills, and I was crying. All within the first chapter, and it did not stop. It was amazing. It could not put it down. And I started, you know, traditionally reading it and then went to Audible. And she also had a book launch last week. And first of all, sorry, the memoir, for those of you wondering, is called A Woman Rising. And it's Julia McCoy. Last week, she also had a book launch for her ninth book called The Joy of Failure, how to Handle Failure, and experienced massive breakthroughs with her co-author, Chris Evans, and Chris flew into town for this book launch. And you could feel the palpable energy in this room, I was so grateful to be there. And I'm kind of basically on the track of anything Julie is doing. And she invites me to, I'm gonna say yes. As an entrepreneur,

?

Ever thought you could have a team that actually outperforms you? YES, it’s possible, and I’m going to show you how! Dive into this explosive episode of "Bella in Your Business," where I reveal FIVE cutting-edge strategies to boost your hiring process like never before. Ready to make some monumental shifts in your business? Let’s get started!

As pet business owners who are hiring, we're not just filling roles; we're crafting a powerhouse team that mirrors your core values of precision, empathy, and proactive communication.

In this episode, discover the transformative impact of automation tools that minimize errors and streamline operations. Embrace a data-orientated approach that optimizes ad performances and pinpoints top-tier talent with astounding accuracy. Plus, I’ll highlight the strategic advantage of keeping a robust talent pool, ready to spring into action when you need it most.

As I mentioned in the episode, my collaboration with Jazz HR is more than just support—it's a strategic advantage designed to elevate your recruitment process. With incredibly exclusive offers and powerful tools only accessible through Jazz HR, your hiring process is about to become your biggest asset.

Topics & Key Points:

Streamlining the hiring process for businesses

Automating the hiring process to speed it up and improve quality.

Improving the hiring process with JazzHR software

Timestamps:

Speedy Process [3:34]

Aligning your team on interview priorities [6:08]

Using the data [7:09]

Maintaining a talent pool of previous candidates [10:14]

Utilizing social media [11:46]

Notable Quotes:

"The hiring process also shapes the candidates initial perception of your company. And a negative one could make them kind of come in with a disdain on your company"

"But you need to use the data, you need to figure out where things are being bottlenecked, where you're not getting the right responses. And then"

"And this is really important and think something that a lot of people forget about. But if you you need a system in which you can"

Resources:

Sign up for a 20 min call 

Better Marketing with Bella

JazzHR

Go to the free workshops and training JazzHR has

Episode 348: 10 Steps To Hiring The Right Pet Sitting or Dog Walking Employee that Most Forget About

JazzHR Onboarding

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And today, I'm excited to kind of bring this to a very high level for you. We have five high-level tactics to increase your hiring speed, because let's face it, I want you to picture a world in which you always had the most amazing staff. I'm not talking just that you could always take on as many clients as you possibly could. But you also had a team that represented you, you were so excited for them to wear your T-shirt with your logo, your blood, sweat, and tears, that company that you have built from the ground up, people that you just know, you could hand off clients to and they would do a better job than you Yes, a better job than you. Because you as a business owner have to wear so many hats, and they get to go out there and care for the pets. And just only focus on that one job. Maybe your company culture is something about attention to detail, empathy, great communication, and positivity, and you know that they possess all of these qualities all of the time, a lot of us are running around with chickens with our heads cut off, quiet honestly, going off of our gut, gut response, trying to think that, okay, this person showed up for the interview. And they seem okay, I hope they work out. If you are running interviews and running your company like that, you are living on a prayer, and there is a way better way to do it. And it is exactly how my jumpers who have been abl...

Are you building castles in the sand when it comes to your business finances? ? In this episode of "Bella In Your Business," we're diving deep into the world of financial management for pet business owners.

Join me as I unravel the mysteries behind bookkeepers, CPAs, and CFOs, shedding light on their vital roles in steering your business toward financial success.

Ever wondered how bookkeepers conjure order out of financial chaos? Or how CPAs work their magic to save you from tax nightmares? We're uncovering the secrets behind these financial wizards, empowering you to harness their expertise for your business's benefit.

From the ancient days of manual bookkeeping to modern strategies for financial mastery, we explore the evolution of small business finance and unveil the game-changing insights that can revolutionize your approach.

Whether you're a seasoned entrepreneur or just dipping your toes into the world of business ownership, this episode is your passport to financial enlightenment. Get ready to transform your business from a sandcastle into a fortress of financial prosperity!

This episode is brought to you by JazzHr!

Topics & Key Points:

The importance of bookkeepers, CPAs, and CFOs for small businesses

Financial management for small businesses

Importance of understanding business numbers

Timestamps:

[4:54]Bookkeepers, CPAs, and CFOs for small businesses.

[10:23] Financial management for small businesses.

[13:59] Importance of understanding business numbers.

Notable Quotes:

[3:08] "But unfortunately, without a bookkeeper, many of us end up with that sand castle, that's just you know, a box with a stick sticking out of it."

[6:33] " And then given your personal situation, whether you're married or single, you have dependents, you have other properties or assets or investments or insert here, the multitude of things, right. That's where a CPA comes in"

[10:12] "Or you really want to get aggressive with your retirement and savings accounts or you want to get aggressive with saving, because maybe you want to do investment properties, who knows. But whatever it is, you know, you want to have a real intrinsic strategy with your money. And that would be a CFO."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Sign up for a 20 mins call 

Better Marketing with Bella

JazzHR

Episode 215: Getting In Control of the Financial Numbers in Your Business with Jamie Trull

Episode 90: Questions To Ask Your CPA & Tracking Expenses for Tax Time

Episode 230: 10 Ways to Save Money on Your Taxes

Episode 138: Profit First With Mike Michalowicz

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business. Remember when life gets down, Always Keep Jumping.

Transcript:

Welcome, everybody to another episode of Bella in your business. My name is Bella Vasta. Today we're going to talk all about what I feel like we need to have more of a conversation about. I have talked about taxes, CPAs, bookkeepers, and things and other episodes. And I'll I'll, I'll respond to them, or give you those episodes as we kind of go when they come up. But I kind of want to talk about this on a high level. It's currently April 2024. And a lot of people are posting and talking and chatting, and there's a lot of chatter, about people being upset because they have to do extensions, or their CPAs just not getting back to them or giving them the time of day. Or they're just really trying to figure out how they should file and they're upset because they have not been advised. And I just want to give you a little bit of oversight over the years and years and years that I have been an entrepreneur for 22. And you know, I've 22 years of experience doing this. And I think that sometimes we're like, plug and play like, oh yeah, I have a CPA, I gave him my stuff.

Have you ever felt like the weight of your business is resting solely on your shoulders? Do you find yourself wondering why some ventures soar while others struggle to take off? Join me for this week's episode of Bella in Your Business!  We will uncover the secret to scaling your pet business: surrounding yourself with the right people.

In the ever-changing landscape of entrepreneurship, let's the critical role that your team plays in shaping the destiny of your business. From spotting common pitfalls in scaling to navigating the intricate world of social media marketing. I share personal advice and invaluable insights.

What solutions can you take to move your business in the direction you want to go? From mastering DIY social media content creation to deciphering the mysteries of inconsistent branding, this episode is jam-packed with actionable advice.

Are you ready to revolutionize your approach to business coaching, marketing, and branding? I emphasize the transformative power of surrounding yourself with the right people. Plus, I share insights on attracting clients and staff through strategic marketing.

So, whether you’re a seasoned entrepreneur or just dipping your toes into the pet business world, this episode serves as your roadmap to success.

Thank you to our wonderful sponsor JazzHr!

Topics & Key Points:

Social media marketing challenges and solutions

Business coaching, marketing, and branding

Surrounding oneself with supportive people

Timestamps:

[3:29] Social media marketing challenges and solutions for small business owners

[10:47] Business coaching, marketing, and branding

[14:41] Supportive people for business success

Notable Quotes:

[1:37] "keeping the wrong people in your life could truly hurt your business. And I don't think that you understand how much of an effect this can happen have. "

[4:58] "as a coach as someone who sees 30,000 foot view, I see exactly what you gotta do. But sometimes you gotta get out of your throat out of your own way. So I want you to think about like"

[12:25] "you need a strategy, you need direction, you need a compass, you need like, check ins, like we can do this. But as, as a coach, I also need to wonder, like, do you want to do this?"

Resources:

Sign up for a 20 mins call 

Better Marketing with Bella

Did you love this episode?

Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. Today we're gonna do a Bella Butt Kick. Yep, I've warned you. So if you're not ready for it, or if you want a teaching episode, this is not going to be the episode for you. But oh my gosh, I who there's always something with spring where I do a lot of 20-minute coaching calls. And so I get to talk to a lot of you. And while a lot of people are now starting to ramp up and gear up in their business, they're starting to hire more. They're starting to scale and expand. There are some problems that I see happening, that I wanted to talk about today. You may or may not know, every single week This podcast is something that I literally kind of sit and get quiet and think, what do I want to talk about what is weighing on my heart? What do my jumpers need to know, this podcast every single week is literally like a love letter from me to you. And there's a lot of you that download it every single month. And although or every single week. And although I might not be able to hear back from every one of you, despite my begging of you to email me,[email protected] I just kind of try to keep my pulse on what is going on. And today, I wanted to talk to a talk about a really serious issue that I see. And it's it's it's keeping the wrong people in your life that could truly hurt your business. And I don't think that you understand how much of an effect this can have.

Are you struggling to navigate the world of social media for your pet business? Wondering if hiring a social media manager is the right move for you? Join us in this episode of Bella in Your Business as we delve into the nuances of social media management and how it can propel your pet business to new heights.

From understanding the unique qualities of a social media manager to creating engaging content that resonates with your audience, we explore the ins and outs of effective social media strategies tailored specifically for pet-sitting and dog-walking businesses.

But it's not just about posting content randomly. It is about having a clear social media strategy aligned with your business goals, coupled with a deep understanding of your target audience's preferences and behaviors.

And let's not forget about the human touch. There needs to be a balance between the professional and personal aspects of your business, and how a skilled social media manager can navigate this delicate terrain with finesse.

But before you rush into hiring just anyone to handle your social media, listen closely. We will unravel the key considerations, including cost, expertise, and the importance of ongoing education and motivation for your social media manager.

So, if you're ready to harness the power of social media to grow your pet business, tune in now and unlock the secrets to effective social media management that will set you apart in the competitive pet industry.

This episode was brought to you by JazzHR

Topics & Key Points:

Hiring a social media manager and its responsibilities

Social media management for pet-sitting and dog-walking businesses

Social media management and its importance

Timestamps:

[2:27] Social media management for pet sitting and dog walking businesses.

[7:01] Hiring a social media manager and their responsibilities.

[11:35] Hiring a social media manager for a pet-sitting business.

[16:11] Importance of Social media management

Notable Quotes:

[3:17] "There are lots of different ways to be successful. But I think what most people don't understand is that when you're talking about social media managers, there are so many different things that you have to think about."

[5:48] " Do you have good KPI goals, key performance indicators? How are we going to determine if this person is doing a good job? Or is it like 75% of the people I see or talk to out there for the first time. It's just Oh, I have someone posting to my social. "

[16:46] " That's it. It's not about spending hours and hours and hours doing this. So listen, if you're out there, and you're wondering, shoot, am I making mistakes? Or am I doing good?"

Resources:

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Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. Today, we're going to talk about something that well, you probably already know, because you've seen the title of this episode, right? But I'm hiring a social media manager. And I'm so grateful to see so many of you start to do this. And because when I started doing better marketing with Bella way back in January 2018 and getting under the hood of a lot of your social media, you know, I was still convincing people to use social media, it's a great way to do things. And now, you know, a lot of you are realizing how much it can help get you clients and staff from a personable standpoint, right, we've talked a lot about how most likely people aren't going to just see your social media or like you don't hire us and then just call you and hand over their keys, and how it kind of works as a bigger ecosystem. But social media is your storefront, it is that place where you get to be seen, and heard. And then evoke that trust and personality.