Imagine cracking the code to selling pet services effortlessly to any client, regardless of their age—from the enthusiastic generation of Gen Z to the seasoned Baby Boomers. It's not just a dream; it's this week's reality!

The Times Are Changing, and So Are Your Clients…

In an era where personal connection battles with digital dominance, understanding the unique preferences of each generation can significantly amplify your pet business's success.

Why This Episode Is a Must-Listen:

Demystifying Generational Preferences: Discover why Baby Boomers may favor a handshake over an email, or why a millennial might choose your service based on an Instagram story. ??

Revolutionizing Your Sales Strategy: Get the first look at a transformative sales approach tailored to bridge the generational gaps, ensuring no client feels left behind.

The Art of Modern Marketing: Learn the tactics that resonate, from showcasing the power of personal stories to leveraging the latest tech trends for an unforgettable service experience.

Inclusivity and Ethics in Action: Understand why the generation of Gen Z values not just what you offer but also how you stand within the community, making ethics and inclusivity your strongest assets.

So, are you ready to transform the way you connect with clients of all generations?

Let this episode be the key that unlocks new doors of opportunity and growth for your pet business. Dive in with me on Episode 376 of "Bella in Your Business," and let's navigate the generational maze together. Your next big breakthrough is just a play button away - I can't wait to embark on this journey with you.

Topics & Key Points:

Selling pet services to different generations

Pet sitting and dog walking sales strategies for different generations

Marketing to different generations

Marketing strategies for different generations

Timestamps:

[3:54] Pet sitting and dog walking sales strategies for different generations

[09:49] Baby Boomers

[13:04] Gen X

[16:47] Millenials

[21:03] Marketing to Gen Z, inclusivity

Notable Quotes:

[4:21] "You are not competing against pet Petsmart or Petco, you are not competing against these big huge corporations that have budgets you are competing against other quote unquote mom and pops just like you. And so what does that mean?"

[16:01] "Or if you're going to do monthly dog walking package, then give them some sort of a value for it and make them feel like they're part of something."

[18:58] "So one interesting thing that we keep seeing here is, no matter what generation you're doing, social proof is important."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Episode 357: How To Appeal to Millennials and the Hybrid Work Model To Gain More Clients in Your Dog Walking Business

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping.

Transcript:

Welcome back to another episode of Bella in your business, I am excited to be back here with you. We had some awesome feedback from the past five episodes honestly. First, we had a series of four podcast episodes with Bobby, if you guys have not listened to that, and you're at all interested or maybe focused in 2024, on how to get more inbound leads that you do not have to go out and get, then you're going to want to listen to those episodes. Bobby has been someone who's been on my team for just about a year now, and it's helped me tremendously has helped some of my mastermind members already, and just had great results.

Are you feeling stuck in your pet business journey? Teetering on the edge of expansion but haunted by the echoes of doubt? This week on "Bella in Your Business," we're slicing through the fog of fear. We are lighting the path to growth with an extraordinary guest, Beau, the mastermind behind Top Dog Walk’s multi-location success story.

Beau opens up about evolving from an employee to an empire builder. Revealing how understanding his "why" propelled him from maintaining a single location to spearheading a cross-state dog-walking dynasty. With Bella's guidance, Beau refined his ambition. Transforming it into a blueprint for relentless growth, grounded in service and personal development.

Despite the challenges of managing businesses from a distance, Beau shares his golden rules for staying connected to his team and mission. Discover his top picks for books and podcasts that keep him inspired. Along with how a commitment to ethical business practices and a laser focus on systems and delegation have been crucial to his expansion.

Ever wondered how to conquer the gnawing fear of stepping into the unknown within your business? Beau and Bella dive deep into the mindset shifts necessary for overcoming self-doubt. And how to embrace leadership, with practical examples from their own experiences.

For those dreaming of buying and selling pet businesses or wishing to scale new heights, this episode is a trove of actionable insights.

Remember, the only person holding you back is YOU. Tune in to this week’s episode for your dose of courage, wisdom, and perhaps the nudge you need to take your pet business where you've only dared to dream.

Join us and transform your business fears into your most powerful fuel yet. Let's jump in!

Topics & Key Points:

Pet business growth and mindset with Beau

Business growth and personal development

Running a business from afar and overcoming the fear of not being physically present

Leadership development and overcoming fear in business

Buying and managing businesses with a focus on legal and ethical considerations

Buying and selling pet businesses

Timestamps:

[1:35] Business growth and personal development

[4:57] Fear of running a business from afar and not being physically present

[10:11] Leadership development

[12:55] Buying and managing businesses

Notable Quotes:

[4:55] "I think being surrounded by people who can inspire you is really important, you know, connections to mentors, connections to peers. I think it's really awesome. You know, the kids unity with the mastermind having lots of other individuals who are doing the same thing. "

[8:49] "I think that it's so much about systems in your business and the trust of delegating, you know, when you have good people around you actually trusting them when you delegate the things to them, that they can do it, you know, you've trained them, they have the systems and trusting them to execute"

[11:57] "And I remember, I had two people that I had interviewed. And the night before I made the hiring decision, I was up all night, I was really scared that I was going to make the wrong decision, because I had two really great people, but they were really, really, really different. And I think that there's some things in life and you know, maybe your business isn't the most serious, right?"

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Connect with Bella

Website

Facebook

YouTube

Connect with Beau 

Email Beau: [email protected]

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down,

Are you effectively leveraging the power of SEO for your pet business, or is it an untapped goldmine waiting for your attention? Is Blogging as important as you think when it comes to SEO?

This week on 'Bella in Your Business', we bring back the digital marketing maven, Bobby Machado from Sign Marketing, for a riveting fourth round of insights. Dive into the depths of digital marketing where Bobby discusses why knowledge of analytics isn't just important – it's crucial. Especially given his track record of handling over $300K in Google ad spend.

Unravel the mystery of blogging as we tackle the big question. Is it a mere online diary or a powerhouse for lead generation and establishing authority? Bobby breaks down the mixed signals in the blogging realm, cutting through the noise to reveal how the strategic use of transactional keywords can transform your visibility and drive incoming leads.

We're also revisiting a classic success story. Marcus Sheridan's blogging prowess that saved his company during the 2008 financial crisis — reinforces why hitting the digital books can mean serious business growth. Plus, get an exclusive scoop on local SEO audits tailored to your pet business for a strategy that barks up the right tree.

If you're eager to see your business unleashed on the first page of Google and master SEO to provide unmatched value, you won't want to miss this episode of Bella in Your Business!

Imagine you've just found the ultimate map to the blogging maze – well, consider this your personal guide to the treasures hidden within!

I am back with digital marketing maestro Bobby Machado, from Signa Marketing to tackle the tallest tales in the blogosphere. Together, we're going to debunk those pervasive myths and set realistic expectations for your content's role in lead generation. Forget the old "post and pray" method; we're talking strategy that works as hard as you do.

We'll dive deep and unearth the truth about SEO and the real impact of fresh content, tearing down the illusion that more is always better. It’s about crafting posts that speak directly to your audience, with long-tail keywords that act like a whistle for your target market – they'll come running!

And for those of you who’ve been led to believe that overnight success is just one blog post away, we're about to adjust that narrative. Blogging is a marathon, not a sprint, and we're here to pace you to victory.

Plus, because every elite pet business owner deserves a head start, Bobby is offering an exclusive, complimentary local SEO audit to listeners – but act swiftly; this bone won't bury itself!

Prepare to walk away from this episode of Bella in Your Business, equipped with the wisdom to elevate your pet business's digital footprint beyond the bark. Are you ready to step up, stand out, and create a blog that benefits your business in ways you’ve only dreamed of?

In the ever-evolving digital landscape, are you positioning your pet business not just to compete, but to lead the pack? Dive into this episode of "Bella in Your Business," where we explore the intricacies of SEO for pet businesses and the potential pitfalls of hiring an SEO company without a leash on reality.

This week, I’m back with Bobby, CEO and head strategist at Signa Marketing. Together, we’re setting the record straight: Can SEO companies truly deliver on their promises, or are they leading business owners on a wild goose chase? We tackle the tough questions, debunking myths about guaranteed first-page rankings and spotlighting the red flags you should be sniffing out.

Are you missing out on the bountiful leads a fine-tuned website can offer? It's time to uncover if your website is a hidden gem awaiting discovery. Bobby shares insights on establishing a comprehensive keyword strategy that aligns with your business goals, ensuring search engines and potential clients can find you easily.

Visit signamarketing.com for a complementary strategy meeting to align your SEO efforts with your business aspirations. Arm yourself with the knowledge to lead your business forward, starting with this episode of Bella in Your Business!

Are your digital marketing efforts fetching the results your pet business deserves? Is your SEO strategy falling short of the results you want?

Join me with special guest Bobby Machado for the first of a 4 part series. Together, we dive nose-first into the transformative world of inbound lead generation channels that promise not just to sniff out leads, but to deliver them straight to your digital doggy door.

Mastering the Google local pack is no longer a luxury—it's a necessity. Bobby shares tips on SEO strategy for reaching the pinnacle of those coveted top spots. But how do you engage the 70% of pet parents who trust organic results over paid ads? We touch upon a strategy that ensures your presence is felt across both territories.

Discover why conversion tracking isn't just tech talk—it's the heartbeat of your growth strategy. And, to give you a glimpse into the holistic audit that could revolutionize your approach, Bobby has a treat in store that's sure to get tails wagging.

With a free local SEO audit on offer to listeners and actionable insights into optimizing your lead capture, we ensure that your pet business stands out in the digital pack. Lastly, we'll separate fact from fiction in pet business marketing, framing a partnership built on trust and a clear-eyed SEO strategy.

This is an episode of Bella in Your Business you do not want to miss! And if you have questions get on my calendar and let's chat!

Have you ever wondered why some pet businesses absolutely thrived in 2023 while others merely survived? Discover the secret in this invigorating episode of Bella in Your Business. Hint: It has everything to do with company culture and community. This episode I am continuing on the topic of isolation, and tying in how building company culture brings people together in your business.

I unravel the secret sauce it takes to foster a positive and collaborative work environment for your team. Imagine a business filled with ecstatic clients and a team that's bursting with job satisfaction. How can you make this a reality for your pet business?  I also delve into the transformative power of open communication. How community brings people together to not only work well but be the best versions of themselves.

This episode is an integral navigation tool for pet businesses striving towards remarkable success in 2024 and building better company culture. Prepared to unlock a bright future deserving of your pet business? Invite valuable knowledge into your journey by tuning into this episode. The transformative insights you seek may be just one listen away. If you haven't make it a goal to jump on my calendar for 2024!

Topics & Key Points:

Isolation, community, and company culture

Building a positive work culture for dog walkers

Creating a feedback loop and open communication in a company

Building team culture and employee bonding

Building community and improving marketing for pet-sitting businesses in 2024

Timestamps:

[0:10] Isolation, community, and company culture

[1:54]  Positive work culture

[5:45] Open Communication

[7:44] Building team culture

[11:35] Building community and improving marketing

Notable Quotes:

[02:35] "And build that company culture. So walkers who enjoy their job and feel valued, they're going to be more motivated to fully care for all the dogs. And they'll they'll be more attentive during dog walks."

[05:45] "I would definitely do like regular feedback. When you create a feedback loop. It's going to help encourage that communication I was just talking about, it's gonna help people feel comfortable coming to you with questions, comments, concerns, ideas, all of that."

[08:13] "These events are going to be really great for team building because it's not often that we get to see each other it's not like we're going into an office every single day, saying hi at the watercooler the proverbial water cooler, and you know talking to people so these events are really important."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, Always Keep Jumping.

Transcript:

Welcome to another episode of Bella in Your Business. This is the last episode of 2023. How has this year been for you? Oh my gosh, I am so excited about so many of you guys, it's had a couple of coaching calls this year, I'm sorry this last week where it was just astronomical that growth and the change that my clients have experienced, they have gone from, you know, solving like their biggest problems a year ago too they're just like a little blip on the radar. Now they're on to bigger and better things. And it just makes me so excited like a proud mama bear for all of you. So I'm curious, you know, what is something that you can celebrate this year that you have done? Great, I think we get caught up in all the hustle and bustle and forget to celebrate, and celebrating is something that we need to do,

Have you ever felt like you were struggling alone in your pet business? Do you wish you had more of a "village" to rely on? I've been there too. In this week's empowering episode, I share my reflections on the power of community and why having the right support network is critical not just in business but in life.

What if I told you that surrounding yourself with positivity could unlock more success than working alone behind closed doors ever could? I dive into the science and psychology on why community shapes our mindset, performance, and even our brain itself.

You'll hear inspiring research on village living and how our ancestors collaborated within tribal support circles rather than isolating themselves. I share my thoughts on how the physical architecture in modern neighborhoods discourages human connection despite our innate need for community.

Want to know the single most important thing you can do today to grow your pet business? I'll reveal it in this game-changing talk. You won't believe how a simple shift in mindset can attract new opportunities practically overnight.

I'll also get candid on how I personally overcame dark times by tapping into community and why I owe so much to the power of shared experiences. Join me for a thoughtful, uplifting discussion on why we thrive when we support others without losing our sense of self. Make sure you check out this episode of Bella In Your Business!

Topics & Key Points:

Community impact and building support networks

Community support and village living

The importance of communities for emotional support

The power of community and mindset for success

Community support and isolation in modern society

Timestamps:

[ 2:06] Support and village living

[3:45] The importance of communities for emotional support

[5:04] The power of community and mindset for success

[6:36] Community support and isolation in modern society

[11:31] Personal growth and transitions in life

[15:26] Building and maintaining a supportive community

Notable Quotes:

[2:32] " The problem is, is that this day and age, we've kind of gotten away from that. And, you know, our humanity essentially has been, has been, has been built off of villages off of communities."

[4:18] "communities provide a critical physical, emotional and psychological support system that helped get us through life's toughest moments."

[17:44] "A mistake we often make is waiting until the crisis hits before seeking community. I can't stress this enough, but you are who you surround yourself with."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Episode 367: Breaking Free from Isolation, Strategies for Pet Industry Entrepreneurs

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And today, today today, oh my gosh, you guys had such an overwhelming response to all the isolation podcasts, the one that we had on with Tracy and Kathy, the one that I told you and my CEO board and what I did and do to stay out of isolation. That was powerful. And so because of your response, I thought we would end the year with more things about, you know, just impacts of community on people, which is what we're going to talk about today. And building community within your business, which is what we're going to talk about lat next week, to round out the final episode of 2023. I struck a nerve. I hear you guys, I see you guys.

Have you ever fumbled your way through an interview with an undesirable pet sitter or dog walker? Have you ever wondered how to hire the perfect pet sitter or dog walker? Where do you even start with crafting the right interview questions? In my latest podcast episode, I spill all my secrets on crafting the perfect interview questions to find the most qualified candidates.

I emphasize nailing down a candidate's schedule and lifestyle early on. As small business owners, we can't afford unreliable employees, especially when it comes to caring for precious pets! My top tip? Get straight to the point with direct questions.

Delve more deeply into problem-solving abilities by sharing realistic scenarios. Their responses reveal crucial glimpses into their expertise, judgment, and compassion under pressure.

As we stride into 2024, now is the perfect chance for pet owners to level up their interview skills and set higher standards. By investing in a selective hiring process, we propel our businesses into a more profitable and harmonious new year!

Reach out anytime for a free 20 minute call with me to help guide you in the right direction.

Topics & Key Points:

Interview questions for pet sitters and dog walkers.

Using behavioral questions in job interviews.

Assess candidate knowledge and resourcefulness.

Improving interviewing skills and business success.

Timestamps:

[1:35]Using behavioral questions in job interviews.

[6:46] Interview questions to assess candidate knowledge and resourcefulness.

[8:30] Interview questions for pet sitters.

[11:32]Improving interviewing skills and business success.

Notable Quotes:

[04:39] " So when we talk about behavioral questions, it's much better to talk about a previous time that they had, and then for them to reflect on it. "

[06:04] "Now, the interesting thing here is that, you're gonna find a pattern, you're gonna understand, they like working alone, they don't like working alone, they like being micromanaged."

[10:30] "There's not really a right or wrong answer here, right. But the real thing that you're testing for, is their problem solving skills and ability and how they explain to you how they reach their conclusion."

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And today I'm gonna give you some tips on how to perfect your interview questions. When interviewing pet sitters and dog walkers. I think this is a really important topic. And I could never talk about hiring enough. Because I see so many people just kind of lost on how to interview people, they get in front of somebody, they either do all the talking, or they go off of their gut feeling. Or they feel like okay, yeah, I like this person. And then they say that hiring doesn't work. And then they give hiring a bad name, then they say that there's no one to hire in their area, no one wants to work for this certain amount of money, or no one wants to have a good work ethic. And that's just simply not true. So today, I'm going to try to reframe our brains or give you something different to look at maybe a new strategy to try. And we're going to kind of take it from there. Things to consider, if you will.

So the first one is all about asking about availability. Now, that sounds pretty easy, right? Like, Bella, why are you including that? Duh. Um, because here's the thing.

Ever found yourself surrounded by wagging tails and soothing purrs, yet feeling a bit like a lone wolf in the world of pet entrepreneurship? It's like being in a room filled with adorable companions, yet the business journey can be surprisingly solitary.

In this episode of "Bella in Your Business: Pet Industry Business Podcast,"  we continue our discussion on isolation and its impact on business owners. Today, I want to share with you some practical tips and personal insights that can help you combat isolation and thrive in your entrepreneurial journey.

First and foremost, it's crucial to prioritize personal growth. As business owners, we often get caught up in the day-to-day operations and forget to invest in ourselves. But by taking the time to learn and develop new skills, we can break free from old patterns and beliefs that may be holding us back.

So, if you're a business owner feeling isolated, I highly recommend giving this podcast episode a listen. It's packed with valuable insights and practical tips to help you overcome isolation and thrive in both your personal and professional life.

Topics & Key Points:

The reality of isolation

The consequences of isolation, such as depression and poor decision-making

Taking action against isolation

The power of relationships

The importance of how we handle our thoughts and feelings

Support and resources to Jumpers to help combat isolation

You're not alone

Timestamps:

[02:15] - The causes of isolation

[06:10] - The impact of isolation on business owners

[08:31] - Strategies to overcome isolation

[10:41] - Dancing for energy and creativity

[12:51] - Conscious effort to cultivate relationships

[15:59] - Different types of relationships

[21:02] - Taking control of your thoughts and feelings

[22:04] - Reaching out for support

[23:07] - Sending love and support during the holiday season

Notable Quotes:

[00:07:08] "Something I've learned this year is that our feelings are not facts. And, you know, you might feel a certain way, but feelings are temporary.”

[00:07:35] "Isolation means fewer new ideas and less energy. The individual may lose motivation and have trouble envisioning goals."

[00:10:19] "Taking time off and having new experiences. This is a really great time of year to do that, even if it's just for a night or a day or a weekend."

[21:00] "It's what we do with those feelings that matter. And so I ask you today, what are you going to do that's going to change the course of your life and make you more in charge of your life and your thoughts and your feelings?"

Resources:

Podcast: Bella in Your Business: Pet Industry Business Podcast

Join Mastermind

Email Bella: [email protected]

Sign up for a 20 mins call 

Better Marketing with Bella

Voxer App

Neuroplasticity: The Ability Of The Brain To Reorganize Itself. How To Build A Better Brain

Episode 366: Overcoming Isolation, Real Stories of Hope and Resilience with Kathy and Tracy

Connect with Bella

Website

Facebook

YouTube

Did you love this episode?

If you liked this episode, please head on over to iTunes and leave a five-star rating and review. Every single review helps get this community bigger, stronger, and better. It gets other jumpers just like you into the community. Always remember when life gets down, always keep jumping.

Transcript:

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And today, we are going to continue talking about isolation. It's a pretty big topic that I have, it's been placed on my heart because so many times I've been talking to people. And I've been hearing this theme, reoccurring, and you know, this is my chance just to be in your ear and talk to you, I don't take it lightly. I honor and cherish the moments that I get to sit here and speak to you. Even though I don't get to see all of you who download it every week, which is typically over 1000 people.