Bella In Your Business: Pet Sitting and Dog Walking Podcast

If you hate creating content… this episode is for you. I am not selling anything, rather blowing the lid off how EASY it can actually be to create a pet sitter content creation system that WORKS and doesn’t overwhelm you. In this episode, I am going to show you EXACTLY what I do… and how you can finally break the cycle of scrambling, ghosting, and giving up.

We’ll talk about the mindset blocks that hold most pet sitters back, why “posting consistently” is bad advice without a system, and how to create intentional, reusable content that builds trust and books clients on autopilot.

This isn’t theory—it’s the real, raw behind-the-scenes of how I plan, organize, and repurpose content across platforms without losing my mind. If you're ready to make content finally feel doable, repeatable, and actually strategic... this episode is your permission slip.

Timestamps

2:02 – Why most pet sitters are stuck in a feast-or-famine content cycle

5:40 – My no-fluff rule: If you wouldn't say it in real life, don't post it

9:03 – The 3 stages of my pet sitter content creation system

14:20 – How to batch months of posts in a few focused hours

18:55 – The secret to repurposing content without sounding repetitive

Notable Quotes

"You don’t need more time—you need a system that respects your energy."

"Pet sitter content creation doesn’t have to drain you. It can free you."

"Posting just to post is like barking into the void. Let’s stop that."

Resources & Links

Connect on IG: @bellavasta

Book a 20-min strategy call: Let’s build a custom local marketing plan together

Surround yourself with other forward-thinking petpreneurs. Join Bella’s Mastermind.

Watch all our Podcasts on YouTube

Here is last week's episode:

Transcript

Hello, and welcome to another episode of Bella in Your Business. Today, we’re diving into how you're actually known in your local area. We’re going to cover a lot—my goal is to light your brain on fire and give you real examples from your fellow pet business owners who are doing this successfully.

Thank you for all the likes, comments, and subscribes! I love hearing from those of you who book a call at jumpconsulting.net/20 and say you found me through the podcast. That makes my heart so happy, because honestly, I’m just sitting in my office talking to a ring light. Knowing you’re out there listening makes it all worth it.

In my community, we’ve spent the past month focused on getting your name out there everywhere. Some of what I say might sting a little, but stick with me. This could be the difference between your business thriving or just surviving. Imagine having a bunch of unpaid salespeople out there working for you just because you’re known in your community. Are you actually known in your area?

There’s a book called Known by my friend Mark Schaefer, a great read that ties into today’s topic. Being “known” isn’t about a logo or being online—it’s about walking into a room and people recognizing you and the energy you bring. If that’s not happening yet, you’re missing out on one of the most powerful, cost-effective tools in business.

I get that networking can be uncomfortable. Maybe you don’t like being the center of attention, and your ego is blocking you right now. But this isn’t about you—it’s about your business. Local marketing for pet businesses starts with you being known in your community. It’s non-negotiable. I’m going to give you the blueprint that actually works.

In my mastermind last month, we spent four weeks on tactical local marketing. One of our members, who you might’ve seen on my Instagram stories, had this moment: she walks into a coffee shop and hears someone say, “Oh my gosh! Are you the Wonder Pops person?” And that wasn’t even the first time that week. She was just wearing her business shirt—no flyers, no pitch—just existing. And her brand was recognized. That’s local marketing in action.

She’s not just running a business—she’s becoming a local celebrity. People associate her shirt and her humor-filled brand with positivity. When people feel something good from seeing you online or in person, they remember you. And in her case, someone in line immediately asked about her services. Others around heard it too. So when someone later searches “pet sitter near me,” it’s not just a name—they feel like they know her.

Data backs this up: it takes 7 to 11 touches before someone buys. If someone calls you without ever seeing your name before, that’s a missed opportunity. But if they’ve already seen you 10 times—at events, online, via referrals—they’re already convinced you’re the right choice. Visibility multiplies trust.

You need to be seen in multiple places before someone reaches out. That’s the foundation of effective local marketing. Maybe they saw you at an event, then noticed your car decal, then saw a friend’s Facebook post, and finally saw you volunteering at a rescue. That’s when they think, “I’ve been meaning to call that dog walker.”

Being good at what you do isn’t enough if no one knows you exist. If you’re hiding behind a screen, your growth is invisible. Many pet business owners focus on Instagram or Facebook ads but forget local visibility and keywords. You serve a local radius—maybe 20 miles.  You need to be known by your neighbors.

Check out my blog on guerrilla marketing at jumpconsulting.net. Episode 448 includes a free download. Guerrilla marketing is cheap, quick, effective, and often overlooked.

One of the most overlooked local marketing opportunities is your business anniversary. Don’t dismiss it—it’s not just about cake and balloons. It’s about giving your community a reason to celebrate you. Chambers of Commerce love anniversary stories. Local newspapers need positive content. Other businesses want to partner with established names.

For example, Michaela from Adventures in Pet Sitting partnered with a grooming salon for her anniversary. They offered free nail trims while she provided half-off pet taxi services. It was brilliant cross-promotion. Morag in Canada celebrated her 25th anniversary with a full event—vendors, staff reunions, and more. It doesn’t matter if it’s one year or 25. Celebrate it!

Even news stories not directly about pets—like how new tax rules affect small businesses—can be great ways to get featured locally. The point is: this isn’t about you. It’s about your brand being visible.

With holidays approaching, now is the time to plan. From Halloween parades to Santa Paws events, Q4 is packed with opportunities. Your business anniversary is a legitimate news story. It shows stability and community impact.

Here’s your action step: start planning your celebration now. Reach out to your chamber, local newspaper, and potential partners. Make it an event—not just another day.

But it doesn’t stop there. Local marketing needs to be consistent. Maybe you don’t like networking—I get it. I’ve felt that way too. Sometimes I’d show up to events just to let the room work me. The key is showing up.

Effective local marketing isn’t about exchanging business cards in hotel conference rooms. It’s about being where your people are: galas, rescues, pet events, farmers markets, community mixers. Show up where dog lovers hang out. Be present.

People don’t fall in love with logos. They fall in love with experiences and how you make them feel. Energy is contagious, and when you're face-to-face, people can feel your passion. That’s how a stranger becomes a client, a client becomes a fan, and a fan becomes a referral source.

You can’t create that connection through a website or Facebook ad. You build it by being present in your community.

Now, I know what usually happens. You get inspired, promise yourself to do better local marketing—and then nothing happens. Why? Because when opportunities pop up, you're unprepared. It gets stressful, and you back out.

So, let’s fix that. Your homework is to create an event kit—a business-in-a-box. Include a branded tablecloth, business cards, pens, treats for dogs, sign-up sheets, promo materials, and more. Have conversation starters ready, plan your giveaway, and build a partnership list.

Try a bingo game where attendees visit other booths for stamps. Other businesses will love you for it. And when you're prepared, it's easier to delegate to staff or even hire someone to represent your brand.

This might push you out of your comfort zone, but remember—this isn’t networking. It’s community building.

I always say: a relationship lasts longer than a business card. People want to know who they’re trusting with their pets. They’re lying awake at night wondering who they can rely on. You can be the answer—but only if you show up.

So stop waiting for the perfect moment. Just start. Like Michaela, Morag, and Leia—you don’t need to be perfect. You just need to jump.

This has been another episode of Bella in Your Business. If you’d like to join our community, head to jumpconsulting.net/mastermind. Next month we’re diving into leadership and company culture—often overlooked, but so powerful for retention and creating a thriving business. We’re coming up on 450 episodes, so send in your ideas!

As always, keep jumping.

What if the biggest thing holding your pet business back... is that no one really knows you exist? If your name doesn’t ring a bell in your own community, you're not just missing clients—you're missing credibility, connection, and cash.

In this episode, I’m pulling back the curtain on Local Pet Business Marketing—what actually works, what most pet pros are getting wrong, and how you can stand out without feeling awkward or pushy. We’ll dive into how to turn your business anniversary into a publicity machine, create buzz through local partnerships, and build instant trust that Google ads can’t buy. Plus, I’m sharing real-world wins from petpreneurs in my Mastermind who are becoming local legends—and the exact strategies they used to do it.

If you’re tired of being your area’s best-kept secret… it’s time to fix that. Let’s go.

In This Episode, You'll Learn...

How to build local visibility that actually converts

Why your pet biz anniversary is a PR goldmine

The ONE mindset shift that will change how you network forever

Real examples of pet business owners dominating their communities

What to include in your “grab-and-go” event kit

Timestamps

1:25 – The difference between being visible and being known in your community

4:58 – Real-life story of a pet sitter becoming a “local celeb” (without even trying)

10:15 – How to use your business anniversary as a publicity magnet

16:45 – Why being present locally builds trust faster than any ad ever could

20:55 – What to include in your "event kit" so you’re always ready for exposure opportunities

Notable Quotes

"Local pet business marketing isn’t about logos—it’s about connection and consistency."

"Pet parents aren’t looking for perfection. They’re looking for presence."

"You don’t need the world to know you—you need your neighbors to know you."

Resources & Links

Connect on IG: @bellavasta

Book a 20-min strategy call: Let’s build a custom local marketing plan together

Surround yourself with other forward-thinking petpreneurs. Join Bella’s Mastermind.

Free Download: Guerrilla Marketing Kit for Pet Businesses

Watch all our Podcasts on YouTube

Here is last week's episode:

?

Transcript

Hello, and welcome to another episode of Bella in Your Business. Today, we’re diving into how you're actually known in your local area. We’re going to cover a lot—my goal is to light your brain on fire and give you real examples from your fellow pet business owners who are doing this successfully.

Thank you for all the likes, comments, and subscribes! I love hearing from those of you who book a call at jumpconsulting.net/20 and say you found me through the podcast. That makes my heart so happy, because honestly, I’m just sitting in my office talking to a ring light. Knowing you’re out there listening makes it all worth it.

In my community, we’ve spent the past month focused on getting your name out there everywhere. Some of what I say might sting a little, but stick with me. This could be the difference between your business thriving or just surviving. Imagine having a bunch of unpaid salespeople out there working for you just because you’re known in your community. Are you actually known in your area?

There’s a book called Known by my friend Mark Schaefer, a great read that ties into today’s topic. Being “known” isn’t about a logo or being online—it’s about walking into a room and people recognizing you and the energy you bring. If that’s not happening yet, you’re missing out on one of the most powerful, cost-effective tools in business.

I get that networking can be uncomfortable. Maybe you don’t like being the center of attention, and your ego is blocking you right now. But this isn’t about you—it’s about your business. Local marketing for pet businesses starts with you being known in your community. It’s non-negotiable. I’m going to give you the blueprint that actually works.

In my mastermind last month, we spent four weeks on tactical local marketing. One of our members, who you might’ve seen on my Instagram stories, had this moment: she walks into a coffee shop and hears someone say, “Oh my gosh! Are you the Wonder Pops person?” And that wasn’t even the first time that week. She was just wearing her business shirt—no flyers, no pitch—just existing. And her brand was recognized. That’s local marketing in action.

She’s not just running a business—she’s becoming a local celebrity. People associate her shirt and her humor-filled brand with positivity. When people feel something good from seeing you online or in person, they remember you. And in her case, someone in line immediately asked about her services. Others around heard it too. So when someone later searches “pet sitter near me,” it’s not just a name—they feel like they know her.

Data backs this up: it takes 7 to 11 touches before someone buys. If someone calls you without ever seeing your name before, that’s a missed opportunity. But if they’ve already seen you 10 times—at events, online, via referrals—they’re already convinced you’re the right choice. Visibility multiplies trust.

You need to be seen in multiple places before someone reaches out. That’s the foundation of effective local marketing. Maybe they saw you at an event, then noticed your car decal, then saw a friend’s Facebook post, and finally saw you volunteering at a rescue. That’s when they think, “I’ve been meaning to call that dog walker.”

Being good at what you do isn’t enough if no one knows you exist. If you’re hiding behind a screen, your growth is invisible. Many pet business owners focus on Instagram or Facebook ads but forget local visibility and keywords. You serve a local radius—maybe 20 miles. You don’t need global reach.

Check out my blog on guerrilla marketing at jumpconsulting.net. Episode 448 includes a free download. Guerrilla marketing is cheap, quick, effective, and often overlooked.

One of the most overlooked local marketing opportunities is your business anniversary. Don’t dismiss it—it’s not just about cake and balloons. It’s about giving your community a reason to celebrate you. Chambers of Commerce love anniversary stories. Local newspapers need positive content. Other businesses want to partner with established names.

For example, Michaela from Adventures in Pet Sitting partnered with a grooming salon for her anniversary. They offered free nail trims while she provided half-off pet taxi services. It was brilliant cross-promotion. Morag in Canada celebrated her 25th anniversary with a full event—vendors, staff reunions, and more. It doesn’t matter if it’s one year or 25. Celebrate it!

Even news stories not directly about pets—like how new tax rules affect small businesses—can be great ways to get featured locally. The point is: this isn’t about you. It’s about your brand being visible.

With holidays approaching, now is the time to plan. From Halloween parades to Santa Paws events, Q4 is packed with opportunities. Your business anniversary is a legitimate news story. It shows stability and community impact.

Here’s your action step: start planning your celebration now. Reach out to your chamber, local newspaper, and potential partners. Make it an event—not just another day.

But it doesn’t stop there. Local marketing needs to be consistent. Maybe you don’t like networking—I get it. I’ve felt that way too. Sometimes I’d show up to events just to let the room work me. The key is showing up.

Effective local marketing isn’t about exchanging business cards in hotel conference rooms. It’s about being where your people are: galas, rescues, pet events, farmers markets, community mixers. Show up where dog lovers hang out. Be present.

People don’t fall in love with logos. They fall in love with experiences and how you make them feel. Energy is contagious, and when you're face-to-face, people can feel your passion. That’s how a stranger becomes a client, a client becomes a fan, and a fan becomes a referral source.

You can’t create that connection through a website or Facebook ad. You build it by being present in your community.

So, let’s fix that. Your homework is to create an event kit—a business-in-a-box. Include a branded tablecloth, business cards, pens, treats for dogs, sign-up sheets, promo materials, and more. Have conversation starters ready, plan your giveaway, and build a partnership list.

Try a bingo game where attendees visit other booths for stamps. Other businesses will love you for it. And when we're prepared, it's easier to delegate to staff or even hire someone to represent your brand.

This might push you out of your comfort zone, but remember—this isn’t networking.

I always say: a relationship lasts longer than a business card. People want to know who they’re trusting with their pets. They’re lying awake at night wondering who they can rely on. You can be the answer—but only if you show up.

So stop waiting for the perfect moment. Just start. Like Michaela, Morag, and Leia—you don’t need to be perfect. You just need to jump.

This has been another episode of Bella in Your Business. If you’d like to join our community, head to jumpconsulting.net/mastermind. Next month we’re diving into leadership and company culture—often overlooked, but so powerful for retention and creating a thriving business. We’re coming up on 450 episodes, so send in your ideas!

As always, keep jumping.

Read the full guide: how to get more pet sitting clients on Nextdoor.

Are you scared AI will steal the soul of your pet business? If you’re a pet sitter or dog walker clinging to the belief that AI is cold, impersonal, or "not for you," this episode will rock your world—in the best way possible. I'm diving deep into how pet business owners can use AI not just to save time, but to get their life back, serve more clients better, and still sound exactly like YOU.

I’m walking you through mindset shifts, real-life applications, and why AI is actually the most powerful way to keep your personal touch while finally getting off the hamster wheel. It’s part pep talk, part strategy session, and totally packed with love, truth, and a little kick in the pants (you know how I do).

By the end, you'll either be running toward the future or realize you’re already getting left behind. Let’s fix that.

In This Episode, You'll Learn...

AI Doesn’t Erase Your Personal Touch—It Enhances It

You Can’t Use AI Well Without a Solid Foundation

Burnout Is Optional, Automation Is the Cure

AI Isn’t a Threat to Your Business. It’s a Tool for Leadership

You’re Either Using AI Or Competing Against Those Who Are

Timestamps

2:35 – Why pet industry resistance to AI is rooted in burnout, not values

4:58 – What AI actually requires from your business before it can help

9:15 – The 2025 way to handle tough client convos without losing your mind

15:54 – How AI is a leadership move (not laziness or cheating)

22:55 – The truth: AI won’t take your job—but someone using it might take your clients

Notable Quotes

"AI is not here to replace your heart—it’s here to amplify your humanity."

"Pet business owners can use AI to work smarter, not harder—and still be more you than ever."

"AI is not the enemy of authenticity. Burnout is."

Resources & Links

Try Magai: My favorite AI dashboard. Use code BELLA25 for $25 off/month

Jump Consulting on YouTube

Connect on IG: @bellavasta

Ready to talk it out and get unstuck? Book a complimentary 20-min strategy call.

Surround yourself with other forward-thinking petpreneurs. Join Bella’s Mastermind.

Watch all our Podcasts on YouTube

Here is last week's episode:

?

Transcript

Welcome to another episode of Bella in Your Business. First, thank you so much for all the subscribes and likes — when you hit that like and share button, it really helps. It's the best thing you can do for any creator. I've seen it in the stats and I genuinely appreciate it.

Something new: you can now watch the video version of this podcast on Spotify and YouTube. We’ve created an omnipresence where you can either listen or watch. This shift was by request, and let me tell you — it’s a labor of love. It’s 7:01 AM, my daughter’s in the other room playing, and we just wrapped up birthday weekend — hers and mine. I’m exhausted and recording this in hair and makeup, even though pajamas with no video would be easier. I hope you appreciate the video and if you do, please like, subscribe, comment, and leave a review. We're coming up on 450 episodes — wild. I started this when she was in the hospital over a decade ago. If you have suggestions for the 450th episode, send them in — this podcast is as much yours as it is mine.

Today I want to talk about AI and the concern around losing personal touch. I hear this a lot. But I want to go at a pace that aligns with where most pet sitters and dog walkers are. I’m ready to sprint, but I know we need to get on the same page before opening Pandora’s box. AI requires everything to be written down — emails, SOPs, handbooks, job descriptions — because it needs something to be trained on.

You also have to understand that AI is just a tool — practically free — but not always right. You need to know when and where to insert personal, human touch. And here's the blunt truth: from July 22, 2025 forward, if someone you hire doesn’t know how to use AI, they’re falling behind. That might sound harsh, but this is like hiring someone today who doesn’t know how to use a computer or smartphone. This is where we can do 7x the work — faster, better.

I’m going slow because I want everyone to get past their objections and mental blocks. When you’re ready, that’s when you join the Mastermind. In there, people are excited and proactive about using AI. In fact, today we’re doing an AI lab. They’re doing things I haven’t even taught because they’ve been playing and experimenting.

Last week, something big happened — agents came to ChatGPT. Yes, agents already existed in Claude and others, but this is mainstream now. Think Kleenex, Xerox, Coca-Cola level. ChatGPT is used by 400 million people worldwide. This is where the world is going.

I’m here to motivate you, maybe make you uncomfortable, because growth happens outside of our comfort zones. I say this with love and a swift kick — I’m not judging you. I’m helping you. You’ve likely been told that doing everything by hand sets you apart. That’s great — but now what sets you apart is AI that knows your voice, sounds like you, and is trained to reflect your values.

Some pet business owners are spending 3 hours writing one perfect email. Others are using AI to handle 50 clients efficiently. Before, I’d obsess over writing emails — send them to friends, overthink for days, rewrite endlessly. Now? I talk it out while driving, paste the client message, speak my thoughts, and AI drafts it for me. I get home, review, and send. No stress, no ruminating. That’s how 2025 works.

Using AI doesn’t make your message robotic. It helps you communicate clearly without burnout. Resistance often comes from those who are already overwhelmed — working nights, losing weekends to writing social posts, staying up late for email replies. That’s not sustainable. AI doesn't steal your personal touch — it frees up your time to give it where it matters.

You're already using tech: scheduling software instead of paper calendars, QuickBooks instead of ledgers. AI is just the next step. If you think it's inauthentic, you’re not using it right. It's not here to replace your voice, it's here to amplify it. Clients who embrace AI become more authentic — because they’re no longer drained.

When agents launched, I had ChatGPT write a post, generate graphics in Canva, and publish it via Meta — all automated. Would I recommend doing that fully today? Not yet. But the fact that it’s possible? Huge. Agents can go out, do tasks autonomously — log in, update service descriptions, refresh employee manuals, even check local laws. AI is your assistant, not your decision-maker.

Of course, AI makes mistakes — just like Google searches do. It’s your job to fact-check. Don’t treat AI like a know-it-all — it’s a research partner. Ask it for sources. Cross-check. Be transparent. If you draft a contract with AI, let your lawyer review it. That saves time and money. It’s efficient, not deceptive.

Real talk: remember Blockbuster? They passed on buying Netflix. Kodak invented digital photography, then buried it. Don’t be them. Don’t stick your head in the sand. AI isn’t all good — neither are cars or phones. But we still use them. Saying AI is “bad” is a scarcity mindset. And while it’s okay to be scared, it’s not okay to let fear hold your business back.

Right now, others are already using AI. They’re creating better content, faster. Analyzing data. Using Gemini in spreadsheets. Knowing exactly what subject lines convert best. That’s leadership. That’s smart business.

Let’s talk about using AI with integrity. Always verify facts. Don’t take AI’s word for it blindly. Use it to dig deeper, to research, to jumpstart projects. AI isn’t cheating — it’s a strategic advantage.

If you don't adapt, you're risking being left behind. AI won't take your job. But someone using AI? They might take your clients. That's real. If you think “being personal” means doing everything manually, fine — but you're working harder than you need to. Train AI to reflect your voice. Use it to draft, approve, and publish.

Some of my clients have won business because they responded faster and more professionally — not because they’re better sitters, but because they’re better at operations. Right now is your chance to be ahead of the curve — like 2008 when I told pet sitters they needed Facebook pages. Most people are still scared. That’s okay. Fear is just not knowing. That’s what we fix in the Mastermind.

Pet business owners who will thrive in the next five years will be the ones who combine their heart and personal touch with AI efficiency. Are you going to be one of them? Or will you be stuck handwriting invoices while others are using automated onboarding?

You could have agents pulling reports, tracking cancellations, giving you a dashboard every first of the month. Or you can pay a human and hope for accuracy. What if you could gain back five hours a week? Respond to clients faster? Create content without wasting your Sunday? I haven't even touched on how I use AI personally — maybe that’s for another episode.

I want you to DM me. Book a call: jumpconsulting.net/20. Or join the Mastermind: jumpconsulting.net/mastermind.

Want to play around with AI? Start with ChatGPT Plus — $20/month. Then go to jumpconsulting.net/magai for another $20/month. Magai gives you access to multiple language and image models. You can test the same prompt across different models and see how each one responds. You can build your own GPT or “persona” and use it in ChatGPT, Claude, Gemini — everywhere.

Magai is amazing for image generation too. I can create a 35-year-old woman walking a dog in Scottsdale, Arizona — then turn that into a video. Some models are better than others. It takes play and trial-and-error. It’s something you can do instead of doom-scrolling. Just play.

Let’s do this together. I want to push this industry forward into the AI age — come with me, or don’t. No shame. But if you want AI, this is the place to be....

Ever feel like AI-generated content sounds stiff, robotic, or just... not like you? In this episode, I share exactly how to fix that. I'm walking you through the biggest mistake people make when using AI—and how to shift your approach so it sounds like you, not like a bot.

This episode will help you tap into the magic of your voice, infuse your personality into prompts, and get AI to mirror the tone, energy, and intention you actually want. Whether you're writing blogs, captions, emails, or responses, you're going to learn how to make AI content feel real, raw, and resonant.

In This Episode, You'll Learn...

The Wake-Up Call - You’re Already Living in AI Land

The Graveyard of “Old School” Thinking

The Psychology of Struggle Worship

What AI Really Gives You (The Value Proposition)

The REAL Authenticity Problem - You’re Using AI Wrong

The Action Plan - Training AI to Sound Like YOU

Timestamps

00:00 – Why AI sounds fake—and what no one tells you about fixing it04:17 – The secret to injecting YOUR voice into your AI outputs07:45 – Real examples: what bad AI sounds like vs. authentic AI10:58 – How to “season” your AI with brand language and intent14:39 – A final mindset shift that will change the way you use AI forever

Notable Quotes

“AI doesn’t sound fake—you sound fake when you don’t tell it who you are.”

“If you want authentic output, you need to give it authentic input. It’s that simple.”

“Tone, rhythm, and context are everything. AI is just the amplifier—you are still the instrument.”

Resources & Links

Ready to make AI sound like you? Start by shifting how you talk to it. Then come tell me what changed—DM me, tag me, or email me. I want to hear your voice in it.

Join the Mastermind

Book a Free 20-min Call with Bella

Bella’s Marketing Services

Watch all our Podcasts on YouTube

Catch up on last week's episode:

 

?

Transcript

Welcome back to another episode of Bella in your business. My name is Bella Vasta.

And things are good. My daughter just got back from a 2 and a half week trip to Macedonia. That's where her dad's from for those of you who have been part of this podcast for the past 11 years! Oh, my God!

Also, if you are watching on Spotify right now, there, we have a video up. We also have video up on YouTube for this podcast. You're gonna see in my back corner I got a new plant and I need help naming her. So let me know if you have any fun names for that. I was sick and tired of seeing that plug, and it's a um... oh, gosh! I even forget what that's called. It's one of those ones that are supposed to be really good for the room and the air, aren't they?

Anyways, today we're gonna talk about something that I see a lot. And honestly, it was started by Pet Sitters International. I am so excited that they posted something about AI, and it sparked a lot of conversation, and it was all over the board. And if you have been listening to the podcast, you know that I have been asking and asking and asking for other people in the industry to step up and start talking about this, because it's time that we all elevate the industry with what is actually going on out there.

It's just like back in... was it 2006, 7, 8? I'm really bad at dates. When I was trying to teach everyone how to do—on why they should have a Facebook page for the business. And you know, AI is just like that.

But before we get into the episode, I promised my team that I would ask you to like and subscribe and comment anywhere you are listening or watching to this podcast. We spend about a hundred dollars every single episode to produce this for you with the video, the editing, and the emails, and all the things.

And if you find this valuable, if you could just do me that one little favor, that would be amazing. Or even share it with a friend. If there's someone that you know that needs to hear about this—because today's episode is going to be like a blend of inspirational, and “You go girl,” and “Stop doing this.” It's going to be a little bit of tough love. It’s just what I do.

I want to talk about how I am seeing pet sitters using AI all wrong. And it has to do with this post that I saw. I’m not calling anybody out. I’m not trying to be mean. I want to educate and empower. But it has to do with the concept of AI as a tool. It is a tool to help you think and get things done. It is not like Google and a to “Give me the answer,” and then you go and take that answer and post it.

This is what’s happening. There are people who are saying, “Hey, I want to do a blog post,” or “Hey, I want to do a post on Facebook.” They go and they type into ChatGPT or Magai or Claude or Gemini or whatever it is. They say, “Write me a post about the benefits of dog walking” and then they go and they copy and paste that. And they put it up on their social media. Or they put it in a blog post. Or they put it somewhere.

And what's happening is it’s not in your voice. It doesn't have your keywords and it doesn't match your goals. It doesn't resonate with your audience. And this is why you're probably not getting the results you're hoping for.

The other thing is, when you're doing that, you're not actually learning how to use AI. You're not developing the skill. You're just treating it like a magic trick. And you're missing out on the depth and the nuance and the ability to actually train it to sound like you, to respond like you, to use examples from your business.

You guys, I am in the process right now of helping a client create a bot that is trained on her business and all of her internal documentation. And this bot is going to be able to help onboard her employees, train her employees, answer her employees' questions, and eventually even help train clients.

Now, is this a one-size-fits-all solution? Absolutely not. But this is where things are going. And if you're still just copying and pasting a blog post that sounds like a robot, you're missing it. You're wasting your time. You're wasting your energy. And you're not standing out.

I want you to think about this. Let’s say you wanted to write a blog about the benefits of hiring a dog walker. You could tell AI, “Hey, I want to write a blog post about this,” but then you give it more. You say, “My tone of voice is friendly, professional, a little bit witty. My target market is busy moms with school-age kids and one or two dogs who need help during the day. I want to highlight how hiring a dog walker helps their dog stay healthy and happy, helps them feel less guilty when they’re running around, and creates consistency for their family.”

Now imagine what that blog post would look like. And now imagine using that same base and saying, “Okay, now make this into three Facebook posts, and one Instagram reel script, and a newsletter.”

Now you’ve got an entire content strategy from one idea. And you’ve trained your AI to sound like you, talk to your person, and meet your goals. That is how you use AI. That is how you do it. Not just copying and pasting. That’s not using AI. That’s outsourcing your brain. And your brain is the most powerful part of your business.

Technology. Okay.

Elon's goal is to have a one-way taxi for like $4.80. That is gonna completely dismantle Uber. And so unless Uber starts also changing—and they have adopted a lot—like, a lot of cars are already Teslas. Tesla... I'm not even going to go into that. That’s just down the rabbit hole. I could talk about that forever. It’s just the innovation of it. And the disruption that's happening. It’s happening all around us. That’s my point for today’s podcast.

And so your old-school mentality—it’s not preserving tradition. It’s guaranteeing obsoleteness. And it doesn’t mean that you can’t still continue that tradition. But there’s room for all of it.

Okay, so let’s dismantle the struggle vs. worth myth, because I feel like—and tell me if I’m wrong, come for me, like write in the comments, I would love to hear from you guys. Email me, leave a comment, message me, DM me, whatever you want to do. You can get me everywhere: [email protected] or Bella Vasta everywhere.

I believe that we were raised—more so—and I’ll be 43 on Friday. So the day after this comes out, I’ll be 43. Which, by the way, I’m actually doing 43% off business coaching until Sunday. So you can buy a 6-pack for 43% off. If you want in on that deal, shoot me an email: [email protected]. I only do this once a year. And it’s 43% off—$2,275 for six sessions you can use within 6 months.

But I have this feeling that there’s this generational conditioning, like a lot of us were raised to believe that if it’s not hard, and we didn’t work hard, and we didn’t struggle, then it’s not valuable. Like, we have to struggle in order for things to be valuable. Do you feel that way? Or have you seen that out there?

Also, that struggling builds character. And that if you shortcut anything, you’re cheating. I’ll never forget my dad being like, “No daughter of mine is going to have a digital watch. She’s going to learn how to read time.” And the same thing with calculators, right?

It was like, “Oh, you have to learn how to do this algebra, the calculator can’t do it for you.” Well, why? Why? I literally don’t need to know how to do that anymore. Shortcuts aren’t cheating. However you get to it—it counts.

And even as an autistic mom, my daughter is obsessed with Gemini and ChatGPT. I cannot even explain to you how many pictures she’s created. She’s on like season 21 of this story she’s creating between a character named Zoe and a smart home, and Pandora and Avatar. And her creativity is just... wow.

But she’s doing a lot of talking—she’s not typing—she’s talking it. And it’s brilliant, the things that she comes up with. So as a mom, I’m like: does the method in which we get to something really matter if we’re getting to something that is amazing and miraculous?

Think about it. Again,...

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Are you pouring hours into social media but still struggling to attract the right clients? What if the real game-changer isn’t another algorithm hack—but a return to something more personal? In this episode, I want to share what’s working way better. I’m diving into how word of mouth marketing for pet sitters can completely change the game for your business. I’ll show you why it outperforms paid ads, how to tap into it without feeling pushy, and the simple steps you can take to start seeing real results from genuine community relationships. If you’re ready to stop chasing the algorithm and start building something sustainable, this one’s for you.

In This Episode, You'll Learn...

Why word of mouth marketing generates 5x more sales than paid ads

The psychology behind pet parent trust and buying decisions

How to become the go-to pet care provider in your community

Real examples of pet businesses growing through vet, school, and PTO partnerships

How AI can boost your referral output without sounding “salesy”

Timestamps

03:00 – The data behind why referred clients are more valuable05:30 – What pet parents really want when they ask for referrals online08:15 – The real service you're selling (hint: it's not dog walking)12:50 – Using AI and creativity to scale your referral strategy20:10 – Real-world examples: how others turned partnerships into $600k+ businesses

Notable Quotes

“We're not selling pet sitting and dog walking. We're selling peace of mind, trust, and security.”

“Word of mouth generates five times more sales than paid advertisements—and it costs less to acquire the client.”

“What you do right now in July shows up in your business three to six months from now.”

Resources & Links

Are you ready to stop relying on social media alone and start becoming the most referred pet sitter in your area? Join Bella inside the Mastermind for done-with-you strategies and tools to grow your business through trusted relationships.

Join the Mastermind

Book a Free 20-min Call with Bella

Bella’s Marketing Services

Watch all our Podcasts on YouTube

Catch up on last week's episode:

 

Transcript

Welcome to another episode of Bella in your business. My name is Bella Vasta. We spend so much time trying to figure out the algorithms on social media just to have them change on us. Right away. At the time of this recording, it is 2 days before Instagram makes their big change that I've announced in my mastermind, I've announced on my Facebook page. It is simply that all their postings are now going to be public. So that means every single thing that you post—and if it was already a business public page, it should have been because they could do it already—you should have your keywords in there. But now it's even more important. Every single time you post on Facebook or Instagram, it's basically like a micro blog.

But what if I told you that there was something that was even better? That outperforms any day of the week than social media to help attract people to your business. Would you be interested? Because that's what today's episode's all about. I'm going to be throwing a lot of statistics at you because I wanted to throw the numbers really heavily into this episode so that you could hopefully be motivated.

The topic that I'm about to tell you about is something that a lot of people are either really scared, or apprehensive, or self-conscious about. Perhaps sometimes they're even—they say they don't have time for it, which really, when you say you don't have time, it means it's not a priority, right? That's in anything in life. Or it's just something that maybe they've done before, but they don't feel like they got an ROI—a return on investment—therefore they're just like no.

And so what that is is word of mouth marketing. It's getting out there and pounding the pavement. It's getting out there and being endorsed by the vet. It's by being endorsed by grooming shops, by trainers, by local community managers, realtors—anyone that will do that. Okay. Do you know that according to these statistics, it generates 5 times more sales than paid advertisements, while referred customers deliver 16% higher lifetime value and cost $24 less to acquire. What? That's incredible!

Like, even if those numbers are off—because statistics are statistics—you cannot negate the fact that your referral will automatically spend more money with you, whether it's 16%, 13%, 21%. I'm not even going to debate the numbers because it's consistent throughout all the research I did. That's pretty powerful. Hey? Do you want me to give you a new client that's gonna pay you at least 15% more than what your other clients pay? Uh, yeah. Thank you.

Oh, and let's not forget to talk about the thank yous at the end. Cause thank yous are really important even for the connections that are attempted but missed. And that's a really important part. The pet care industry is experiencing an explosive growth, as you all know. I mean, I don't even keep track of these numbers. I don't know if you're like me, where it just gets to a certain high number where you can't even really comprehend it. I think when I was in the game like 10 years ago, I think we were at like 80–90 million. Yeah. Oops. We're at like 2.7 billion right now in 2024, projected to be 5.1 billion—with a B—for boy—by 2030. Yet 92% of consumers trust recommendations from friends and family above all other advertising.

Can I bring up Facebook groups? How many times—I always wonder, and this is really important—I always wonder why do people keep posting, "Hey, do you know a pet or a dog walker?" At least in our local Facebook groups, multiple times a week. I'm like, "Girl, go back and look at the post from 2 days ago, you can get all your information there." It boggles my mind how and why people will not search. But it also makes sense if you think about it. They're not going to search because they want a personal recommendation. Because they feel that their experience, their pets, their need is unique. It's different from the other person who asked. And they want their own personal recommendations. They want that person to come directly to them.

But unfortunately, what happens is a lot of pet sitters and dog walkers see that there’s 20 comments, and they go, “I’m not doing that. I’m not doing that. There’s all this competition out there.” But yet in the same breath they say they're the best, they're the most professional, they're the most all this stuff. Why is that? If we know that referrals can be more lucrative for our business, and we know the place or places like Nextdoor that people go a lot for those recommendations, then why don't we have any kind of program established to face-to-face talk to people and be like, “Hey, will you recommend me online? Will you recommend me to your neighbors?”

Why are we talking about it? Why are we only, “Hey, if you refer someone, I’ll give you $25.” Or better yet, why don't you have a referral program that's like, “If you refer someone, you get $25 and they get $25.” Let's not be cheap here. I used to do that all the time, and so the giver and the receiver both got. You know, because sometimes that can feel a little sleazy. “Oh, are you only referring me to them so you can get a credit?” You guys say that about me sometimes when I'm referring stuff, which—so be it.

So think about it. If you know the types of clients coming in will pay you more money, and you also know where they hang out, doesn’t that sound like a bullseye to you? Cause to me it does. But here's the other factor to this. And this is why it's important to not just be responding to people, but to be out there initiating conversations, initiating relationships, initiating common interests—ah! conversations—basically building trust. Because trust formation in pet care allows a really unique psychological pattern that's driven by emotional bond between pets and owners.

We are not selling cogs or wheels or widgets. We aren't even selling pet sitting and dog walking. If you've been listening in this podcast for the past 445 episodes, my goodness—and no, I never set out to have 445 episodes. I had no idea I'd ever be here. Just goes to show what consistency and dedication and discipline…

Anyways, back on track. Squirrel moment. We're not selling pet sitting and dog walking. We're selling peace of mind, trust, and security. And so when you sell peace of mind, trust, and security, now you're on a different playing field. Now it's not time for dollar. Now it's something different. And if you acknowledge that you're selling peace of mind, trust, and security, but all you're doing is posting pictures of Fido and Fluffy, and saying, “Oh, they're such a good pet,” or if you're only talking to people, and you're saying, “Hey, yeah, um, it's $35 for 30 min,” then you're selling time for dollar.

You're not focusing your messaging and your campaigns around things like celebrating the bond between the pet and the parent. You're not doing that. You're not talking about local events where they can celebrate, enhance, build core memories of, you know, a pet at a parade and saying, “Hey guys, let's have a cheering station at the parade with all of our dogs,” kind of thing. It's the summer. There's so much opportunity to go out and build these relationships. Why aren't you doing it?

I'm also gonna say this: I also found a repeated statistic, and it's from Global Pets. 53% of pet owners cite cost as their primary concern, followed by positive reviews and personal recommendations. And that was 53%, 51%, 49%. However, the decision-making process reveals a deeper psychological factor: that 80% of pet owners must trust their provider's competence. And while transparency, reliability, and genuine care for animals serve as the critical trust-building elements,...

Have you ever asked ChatGPT to “write a caption” or “make a post” and ended up with something totally bland? Yeah, you’re not alone—and that’s exactly what I’m unpacking in this episode of Bella in Your Business.

In this episode, I’m not just talking about AI. I’m showing you how to use it smarter. We’re going deep into what most pet sitters are getting wrong about AI prompts, why a recent MIT study scared people for the wrong reasons, and how you can build a GPT that actually knows your tone, your clients, and your strategy.

I even introduce you to Suzi—my custom GPT who’s basically my brain in AI form. If you’ve ever wanted to clone your brain (without the burnout), you’re gonna want to hear this.

If you’ve ever listened to Episode 443, you know that was us capturing your brain in repeatable systems. This episode goes deeper, turning that brain into an autonomous thinker.

And yes, we invited George B. Thomas on Episode 435 for a masterclass in AI cloning. George built a voice?powered clone that talks, teaches, and problem?solves like him, and I legit forgot I was talking to AI when I called it

Whether you’ve been playing around with AI or still don’t know where to start, I promise you’ll walk away with practical ways to level up how you use it and maybe even fall in love with what it can do.

In This Episode, You'll Learn...

The MIT Study Bombshell

Why Basic AI Prompts for Pet Sitters Aren't Enough

What Deep AI Prompts for Pet Sitters Look Like

The Suzi Example: AI Prompts for Pet Sitters Done RIGHT

Signs You're Using AI Prompts for Pet Sitters Too Shallow

How to Create POWERFUL AI Prompts for Pet Sitters

Real Pet Business Examples Using Advanced AI Prompts for Pet Sitters

Your Next Steps with AI Prompts for Pet Sitters

Timestamps

00:01:10 – Why the pet industry is behind on AI—but not for long

00:05:20 – What the MIT study really means for your business

00:08:54 – The difference between shallow and strategic prompts

00:14:15 – Creating AI systems that build SOPs, sequences, and success

00:22:00 – How to shift from “write me a…” to strategic frameworks

Notable Quotes

"AI won’t replace you. But people using AI will."

"Most of y’all are spoon-feeding yourself AI content and wondering why you’re still hungry."

"You don’t need more answers—you need better questions."

"Suzi sounds like a real person because I trained her to be a reflection of ME."

Resources & Links

If this episode lit a fire under you, don’t let it burn out. Join me inside the Mastermind where we take these AI prompts and turn them into real-deal systems, strategy, and success stories.

Want your own “Suzi”? Grab my GPT class at  jumpconsulting.net/bot. Don’t just play with AI. Master it.

Magai Membership – Use code BELLA25 for $25 off/month

Jump Consulting on YouTube

Learn how to build your own AI assistant.

Connect on IG: @bellavasta

Book a complimentary 20-min strategy call.

Join Bella’s Mastermind.

Did You Love This Episode?

Share it on Instagram and tag @BellaVasta with your biggest takeaway using #BellaInYourBusiness. Start building your business BFF.

Watch all our Podcasts on YouTube

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Transcript

Welcome back to another episode of Bella in your business.

Today we're going to talk all about how to level up your prompts for AI. And we're going to go into it deep. I'm really looking forward—I have a lot prepared for you. But before I do that, I really want to give a shout out to all of you. I've been talking to a lot of you on the phone. A lot of you have been signing up for that 20-minute call and chatting. I just love how you are starting to understand that Jump Consulting is the go-to for AI in the pet industry.

I talked to Angela a couple of weeks ago, and she was just listening along and blown away at the AI stuff. I talked to Katie, and she was learning how to use it for SOPs. I'm just really happy to hear that this podcast is helping you—because, of course, that's why I do it. I don't do it to hear myself talk. I do it to help you, so keep the feedback coming, and please don't forget to like and subscribe.

Something really awesome is happening this week. At this episode, if you listen on Spotify, you'll now be able to see me, so you don't have to go to YouTube to see me if you like to watch things. I'm really committed—and I've always been committed—to trying to give you guys the information in many different ways: written, verbal, video—as many ways as I possibly can. So thank you and keep sharing it. If you find this helpful, it would help this creator. Think about how lovely it is when people share your content, right?

I also wanted to kind of go back in time before we get into this topic today and kind of set the scene. So this whole year, and in everything that I do, I have dedicated my entire practice to using AI. I have done everything under the sun because I've been doing this for 20 years. But now we get to leverage AI to help our business grow even faster and better, to get back our time—about 70% of the time I'm seeing from people—and also to take our head, which might be really overwhelmed or not have a lot of creativity left in it, and leverage AI as a tool.

It is a tool. It is not here to replace us. It is like that VA that you don’t have to train a lot. Let's put it that way, okay? And I've been on this kick for a very, very long time. Starting way back in July of 2023, I had my good friend Dustin Stout, who I've known for years in the social media world, and he started Magai. You can go check it out at jumpconsulting.net/magai to get the first 3 months 30% off. Go through my link there. It's like 20 bucks a month, and it's where you get all the different AIs.

Way back in July of 2023, Dustin was already privately teaching my community how to help do routes. Now, if you know me well—if we work together—you know that I encourage you to teach your pet sitters how to create their own routes. But that being said, there's a lot of people that still do the routes for their pet sitters. And way back then, we were already showing how to leverage AI to do it. What it was doing back then compared to what it's doing now is drastically different and even more amazing. But that goes back to everything I keep telling you: AI will never be as d*mb as it is today.

Just like I’ve been squawking about JazzHR and how that helps your process tremendously—I’ve been talking about that since 2018—it’s really nice to see the industry finally get on board with these things that Jump Consulting has taken to the market. The reason why I put my name and reputation behind certain people is because it works. I literally put my reputation behind it because I use it, my clients use it, and I know it’s great.

So just like JazzHR—where for a while, I was the only one talking about it—more and more people started talking about it. Then someone in the industry thought they could automate it themselves, and I’m going to be bold and say that was a disaster, according to a lot of my clients who came back to me and said it was misfiring. Maybe you had a different opinion of it.

But now, as of this week, I see that some leaders in the pet industry are also getting on Magai, which I think is fantastic. I understand that I’m also not for everyone, and my goal at the end of the day is to make sure this industry up-levels. So if you're not getting it from me and you’re getting it from someone else—awesome. But I just want to say that if you stick here, I got you. We're always the ones that are on the trends way ahead of the rest of the industry.

As I talk about that, something came out in the news the past couple of weeks, and it was a study from MIT. This is going to go into what I’m talking about today—about prompts. This MIT bombshell or research was just published. . But before you panic, it’s not about how AI prompts for pet sitters are bad—it’s really about how you use them.

When you're asking for simple AI prompts for pet sitters like “write me a dog walking post”—and we talked about that last episode (go check that out, I even did screenshots showing the difference of doing it good and doing it bad)—you're spoon-feeding yourself without thinking of the answers. You're not thinking critically. The big behavioral shift with AI right now is that your cognitive behavior—the way you prompt things and the way you think—needs to change.

You cannot just put a simple prompt like “write me a dog walking post.” It's always going to say yes, and it's always going to give you something. But you need the discernment to know if that’s actually good, or if it’s going to serve your audience, or if it’s actually part of your bigger strategy or goal.

Real intelligence with AI prompts for pet sitters—or dog walkers, or dog trainers, or dog groomers, or cat sitters—please hear all those other words when I say “pet sitters”—is about co-creation. Co-creating something together, not complete delegation 100%.

Think about it like this: there’s a difference between using a calculator to check your math versus using it to guess the answer and move on. The same goes for AI prompts. What I’m telling my pet sitters—and I’m sure you’ve heard this on this podcast too—is that AI is not going to replace you. But the people who use AI are going to replace the people who don’t.

Eventually, we’re going to have this tipping point. Have you ever read that book? It’s really cool. There’s going to be a point where all of a sudden, everything just changes. It hasn’t happened yet, but more and more people are starting to adopt it and get used to it. There’s still a lot of fearmongering—and there is a ton out there. But this podcast is not here to convince you. It’s here to enhance and encourage you to think differently.

I hope that’s what we do here today. That MIT study, I think, was really there to fearmonger a lot,...

Have you ever thought, “I need to clone myself just to keep up”? I know that feeling all too well. In this episode of Bella In Your Business, I’m sharing how I, as a busy pet business owner, actually figured out how to clone myself with AI. I’ve trained tools to write like me, create branded visuals, and even replicate my voice and videos so I’m showing up even when I’m not “on.” This episode is all about real ways pet sitters can clone themselves with AI and still keep their business grounded in their unique voice. If you’re exhausted trying to be everywhere, this one will give you a new way to work smarter and scale without burning out.

In This Episode, You'll Learn...

Why You NEED to Clone Yourself

The Writing Clone - Your Voice, Amplified

The Visual Clone - Your Brand, Everywhere

The Voice Clone - This One's a Game Changer

 The Video Clone - Show Up Without Showing Up

The System That Makes It All Work

Timestamps

0:33 – “I need to clone myself”—the moment it all clicked

3:05 – Why not using AI means you’re stuck in a hobby, not a business

7:00 – How I trained AI to write like me

13:05 – Visual branding secrets that save hours

22:00 – Cloning my voice and video for onboarding and beyond

Notable Quotes

"If you’re not using AI right now, you’re running a hobby—not a business."

"I taught AI to write like me, so it’s not guessing—it’s echoing my voice."

"Cloning yourself doesn’t mean losing authenticity; it means multiplying your impact."

Resources & Links

Imagine having more time without sacrificing your brand's presence. If you're ready to stop doing it all and start scaling with intention, join Magai and let AI do the heavy lifting for you. You don’t have to hustle harder just smarter.

Magai Membership – Use code BELLA25 for $25 off/month

Jump Consulting on YouTube

Try Bella’s custom pet sitting GPT.

Learn how to build your own AI assistant.

Connect on IG: @bellavasta

Book a complimentary 20-min strategy call.

Join Bella’s Mastermind.

Did You Love This Episode?

Share it on Instagram and tag @BellaVasta with your biggest takeaway using #BellaInYourBusiness. Ready to stop being the bottleneck in your business?

Watch all our Podcasts on YouTube

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Transcript

Hey there, pet business owners. Bella Vasta here, and welcome back to another episode of Bella in Your Business.

Y’all, we need to talk. I keep hearing the same thing from pet business owners in my DMs: “Bella, I’m drowning. I’m writing every email, answering every text, creating every post. I need to clone myself.” Well, guess what? You can clone yourself. And no, I’m not talking about some creepy sci-fi nonsense. I’m talking about showing up everywhere without actually being everywhere. I’m talking about your voice, your energy, your brand working for you 24/7—while you're walking a dog, sitting with anxious puppies, or actually getting some sleep.

Here’s the thing: if you’re still doing everything yourself, you’re not running a business. You’re running a very expensive hobby that’s about to burn you out. But today, we’re changing that. I’m going to show you exactly how I’ve cloned myself using AI—and how you can do the same thing without losing what makes you special. So grab your coffee, leash up that energy, and let’s jump in.

Okay, that intro? That wasn’t even me. That was my AI clone. It has come a long way since I first experimented with it in February. Back then, I used it for the first seven minutes of an episode, and it blew my mind. I can’t even keep up with how fast everything is evolving.

Today, I’m going to show and tell you something really cool. If you're listening on audio, I highly recommend checking out this episode on YouTube—just head over to the Jump Consulting YouTube Channel and find Episode 443. I demonstrated something there that’s worth seeing, but I’ll also describe it as best I can here.

We’re going to talk about cloning yourself—something we’ve touched on before when I interviewed George Thomas. Today, I want to share the different ways you can clone yourself, and I’ve got four of them.

It’s kind of funny. People have been saying forever, “I wish I could clone myself.” Well, we’re in 2025, and you can. Now, that doesn’t mean clones are going to be walking the dogs anytime soon. But it does mean you can be in multiple places at the same time. And I want to show you how—through writing, visuals, voice, and video.

Let’s be real: you probably started your pet business because you love animals. You love dogs and cats, caring for them, seeing them happy when their parents can’t be there. But somewhere along the way, you became a prisoner to your business. I call it being held hostage. You are the bottleneck. Everything in your business stops with you because you have to approve something, create something, write something, respond to someone. It’s endless, right?

I see business owners doing everything themselves—writing captions, answering emails, filming every video, calling every client, doing every consultation. That’s what creates more jobs for you. That’s what makes you the bottleneck. And it’s probably not going to help you reach your goals.

Being the face of your brand means your values and your voice are consistent everywhere. But it doesn’t mean you have to type every single word. I coach business owners making six and seven figures—up to $2 million—and they all have one thing in common: they’ve figured out how to multiply themselves. Traditionally, that meant delegation to humans. But today, you can use AI to do a lot of that—faster and with fewer mistakes.

Now I want you to keep an open mind. Are you ready to scale? Or are you going to keep spinning your wheels under the guise of “being authentic”? I see this a lot: people who are exhausted and not producing, but hey—it’s authentic. Give the people what they want.

Let’s talk about writing. This is where most pet sitters get it wrong. They ask ChatGPT, “Write a caption about dog walking,” and then wonder why it sounds robotic or not like them. It feels inauthentic.

The way I actually cloned my writing voice is by feeding ChatGPT, Claude, and Gemini tons of content—old emails, social posts, transcribed voice memos, even rants to my business bestie via Voxer. I didn’t just give it polished stuff. I gave it the messy stuff too.

That’s where most people go wrong—they only feed AI the perfect stuff, or they type things in because they don’t feel comfortable talking. But when I gave it all that content, it learned my patterns, my inflection, my style. Now, when I need to write launch sequences, onboarding emails, or social posts, I don’t have to start from scratch.

If you’re prompting it from scratch every time, you’re already behind. So instead of saying, “Write me a caption about the importance of dog walking,” say, “Help me write a post about why showing up for the same dog walk matters—the way I’d explain it to a new sitter who’s being wishy-washy about schedules.”

Let me show you a comparison. The generic prompt gave me: “Consistency in dog walking isn’t just a routine. It’s how dogs build trust, burn energy, and feel secure in their day. A regular walk schedule equals a happy, healthier pup. And fewer chewed shoes.” It’s fine, but it could be anyone’s post. There’s no essence of you.

Now, here’s how my branded GPT responded: “Unpopular opinion: Your dog doesn’t need a new chew toy. They need a damn routine. Consistency isn’t cute, it’s critical. It’s how trust is built, anxiety is calmed, and behavior transforms. If you’re all in one week and ghosting the next, your dog’s not confused—they’re stressed. Be a leader they can count on. Show up: same time, same walk, same love. Because consistency is where the magic happens.” That’s my voice, that’s my tone, that’s my energy.

But you have to train your GPT. I still tweak mine, but it’s a huge difference when you’ve trained it versus when you’re just using one-off prompts. If you're still asking AI to write “in the style of Oprah,” you’re missing the point. That’s not you. And your audience knows it.

Next up: visual cloning. I see pet business owners spending hours trying to get the perfect photo for their website. But your clients don’t need a million different photos. They need a consistent visual presence that makes them feel like they know and trust you.

I use AI all the time to do this. One of my mastermind members had this challenge—she wanted new photos to match a previous shoot. I showed her how to train AI to replicate that style. It looked amazing. We do this with website redesigns too—words, photos, everything.

Maybe you need a new headshot. You don’t like your old one. Cool—have AI do it. My current Facebook profile picture shows me in a pink jean jacket. I don’t own it. But it looks like me.

You can even place yourself in different scenarios—walking in the snow, holding an umbrella in the rain—stuff that would be hard to stage in real life. It’s not about being fake. It’s about being strategic.

Your website is your storefront. Would a department store keep the same mannequins in the window forever? Of course not. You need to update your visuals, and AI makes it easy once you train it.

Next, let’s talk about voice cloning. You can literally clone your speaking voice, and it’s so good, it freaks me out. I’ve even used it to create potential new podcasts where two voices discuss a blog post I fed them. No one would know it’s not real.

Maybe you don’t like being on camera, but you still want your voice on reels or videos. You can clone your voice, approve a script, and have your team pair it with video. 11 Labs can do this in 10 seconds.

Finally, video cloning. I’ve been using HeyGen for 6–7 months now. It’s improved a lot, and it allows you to clone your face and body for video....

Are you watching competitors soar while you're stuck with outdated pet marketing tactics? In this episode, I pull back the curtain on how AI is not just some flashy tool. It’s a total game-changer for how we market pet businesses.

I’m sharing the full story of why I shut down my long-standing program and rebuilt it from the ground up to deliver truly custom, AI-powered marketing. You’ll hear how I worked one-on-one with clients to create region-specific, personality-infused campaigns that felt like they were made by hand. Because, honestly, they kind of were (with AI as my right-hand!).

If you’ve ever felt overwhelmed by tech or unsure how to even start using AI in your business, I promise you this: it’s easier and more essential than you think.

In this Episode, You’ll Discover...

Why AI Isn’t Coming for Your Job but Someone Using AI Might Be

The Big Shift: From Mass Marketing to Custom AI-Driven Strategies

Real Examples: How AI Created Region-Specific, Avatar-Driven Campaigns

Why SOPs, Checklists & Documentation Are the Foundation of AI Success

The Tools You Need to Start Using AI Effectively in Your Pet Business Today

Timestamps:

00:00 – Why I shut down my old program and started over with AI06:30 – The real problem with pet businesses avoiding AI10:45 – Custom pet marketing ideas you can steal today15:30 – How I use AI to deliver hyper-local, avatar-driven content24:00 – The mindset shift you need to lead your market with AI

Notable Quotes:

“AI is not coming for your job, but people using AI are.”

“Custom marketing isn’t a luxury anymore. It’s what your pet biz needs to compete.”

“If you’re still using stock photos, you’re doing it wrong.”

“AI is the best hire you’ll ever make.”

Links & Resources:

Try Bella’s custom pet sitting GPT.

Learn how to build your own AI assistant.

Connect on IG: @bellavasta

Book a complimentary 20-min strategy call.

Join Bella’s Mastermind

Did You Love This Episode?

Share it on Instagram and tag @BellaVasta with your biggest takeaway using #BellaInYourBusiness. Let me know what blew your mind or what’s still holding you back.

Watch all our Podcasts on YouTube

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Transcript

Welcome to another episode of Bella in Your Business. My name is Bella Vasta, and today I want to show you what’s possible. This episode isn’t a “5 tips” kind of teaching session. It’s meant to expand your mind and help you realize, “Oh my gosh, this is doable—and not just for Bella, but for me too.” Everything I’m going to talk about has been incorporated into my business and into many of my clients’ businesses. Today is about planting a seed. I won’t go into every “how-to,” but I’ll explain what’s possible and how it came to be.

For some quick context, I ran my own pet sitting company from 2002 to 2016. When I sold it, I was heartbroken that I couldn’t do the marketing for it anymore. So, as I always do, I innovated. At that time, no one was doing marketing specifically for pet businesses. That’s how Better Marketing with Bella started. I wanted to help as many people as I could, but I was just one person. So we started small with 5 or 6 people, and over the years the program grew to over 40 clients.

Back then, video content wasn’t a priority—reels didn’t even exist. Carousels weren’t a thing. But as trends evolved, so did we. We created marketing content using client photos, fonts, colors, and logos. It wasn’t fully custom, but we made it feel personal. The goal was always to meet clients halfway. I couldn’t be you. I couldn’t post your exact beachside summer photos if you lived in the mountains. But I always longed to create custom marketing—unique content based on someone’s real needs, real brand, and real goals.

Eventually, I ended the old program. Our last delivery was May 15, 2025. The first delivery of the new program was just two days ago. That’s where this story really begins. As we integrate AI into our workflows, I want to be clear: AI isn’t coming for your job, but the people who are using AI are. They’re using it to get ahead. They’re accelerating faster because they're removing the bottlenecks that slow most businesses down.

Think about everything that’s been sitting on your to-do list—blog posts, analyzing data, repurposing social media content, creating custom emails. All of these tasks can now be done faster and smarter. And all it takes is one motivated business owner in your area using these tools to leave the competition in the dust. For example, I recently attended a local AI event where I saw a humanoid robot—only five days old, walking and speaking Korean. It was surreal. But what really stuck with me was when someone said, “We don’t work with businesses that don’t have structure.” Without SOPs, handbooks, workflows, or checklists, AI is useless.

If you haven’t documented your business yet, now is the time. One of our mastermind members, Carlene, spent all of 2024 trying to create her SOPs. She joined in January, watched a 20-minute video on how to do it, and had it finished in less than three weeks. Why? Because she had a system and a clear process. Most of us don’t have the mental space to stare at a blinking cursor and build documentation from scratch. But the reality is, if you want to elevate your business in 2025, this lack of structure isn’t just a hurdle—it’s a serious problem.

You need documentation not just for AI, but for your team. Back in March, I taught how to create your own GPT. We used things like employee handbooks and manuals as input. Why? Because when employees forget how to secure a house properly—even after being told 20 times—it’s not just their fault. We, as business owners, have to deliver information clearly and effectively. I created a demo GPT you can try at jumpconsulting.net/ask. It’s based on my old pet sitting manual. You can ask it anything and it’ll answer like a real human, not just copy-paste from a handbook.

Just this week, I launched the first version of our new Marketing with Bella program. It was incredible. I met with about 70% of the business owners personally. Every single one had unique requests and needs. This wasn’t cookie-cutter marketing. I created detailed deliverables with AI that would have taken hours upon hours to do manually. We’re talking group Facebook posts, custom sales scripts, networking plans, holiday promotions, email campaigns, blog posts, lead magnets, website feedback, pricing strategy, event materials, hiring ads, personalized GPTs, Reels scripts, highlight covers, flyers, postcards, bios, banners—you name it.

One client even told me, “What you gave me was so good, I trust you with complete creative direction next month.” That kind of feedback? It fuels me. I even came up with a Spotify-related marketing campaign that I can't fully reveal yet—but it’s evergreen, scalable, and wildly creative.

With AI, I was able to create custom avatars, like a fictional woman named Ava for one client. I had AI generate graphics of her feeling frustrated, then happy. Same person, same branding, but with different emotions and backgrounds, as if we did a full photo shoot. I could put her walking in a Scottsdale neighborhood or in Massachusetts, depending on what matched the client’s local vibe. It’s powerful, and it’s accessible.

If you’re still relying on stock photos, it’s time to step it up. The tools are here. The only question is: will you use them? AI is not hard. Google Ads, Facebook Ads—those are hard. AI? It’s just about learning to ask the right questions and feed it the right information. The hardest part is getting out of your own way.

And if you're not using AI in your business yet, it’s like not having a phone or computer. The sooner you start, the more "seasoned" your AI tools become. Just like marinating a steak, it gets better over time. The longer you use it, the more your tools understand your brand voice, your preferences, your systems.

Even my daughter is writing a book using ChatGPT. She creates the characters, outlines the story, and generates chapters with AI’s help. We're publishing it on Amazon. She's even outlining her podcast episodes. Why? Because it’s that intuitive and easy. It doesn’t require coding. It just requires clear communication.

So here’s what I want to leave you with: AI is here. The future has arrived. You don’t need to master everything today, but you do need to start. Whether it’s creating a bot, joining the mastermind, or using platforms like Magai that consolidate all AI tools into one space, the opportunity is real.

What’s holding you back from diving in? Tell me. Comment, email, or DM me your honest answer. There’s no judgment—I just want to help you get out of your own way.

Because when life gets you down, always keep jumping.

AI mindset shifts for pet sitters are no longer optional—they’re essential. If the idea of using AI in your pet business feels intimidating or overwhelming, you’re not alone. But here’s the truth: it’s not the tech that’s holding you back, it’s your mindset.

In this episode, I’m opening up about the invisible blocks I see so many pet sitters carrying when it comes to AI—beliefs that keep them stuck in busy work, burn out, and creative paralysis. I’ve been having more and more conversations with business owners who are watching others use AI to their advantage, but still feel hesitant to jump in. It’s not because they can’t. It’s because they think they can’t.

This episode is your invitation to shift those thoughts. I want to help you stop waiting for perfection, stop fearing that AI will dull your creativity, and stop assuming it’s only for “techy people.” Because once you embrace the right mindset, AI becomes a powerful tool—not a threat.

You don’t have to be perfect to start. You just have to be willing to think differently.

If you’ve been second-guessing yourself or stuck in analysis paralysis, let’s change that together, starting now.

In this Episode, You'll Learn...

Why waiting for AI to be “perfect” is costing you time and opportunity

The false belief that creativity dies with automation

How to use AI without sounding robotic

The difference between information and instruction—and why it matters

What makes AI better with your unique voice and guidance

Timestamps

00:01 – Why mindset matters more than tools05:18 – The perfection trap with AI08:42 – “AI will kill my creativity” myth14:36 – Why your input makes the output18:50 – Using AI to sound like you

Resources & Links

Ready to stop playing small? Upgrade your tools and start working smarter, not harder. If you’re still using the free version of ChatGPT, it’s time to level up.

Try Bella’s custom pet sitting GPT.

Learn how to build your own AI assistant.

Connect on IG: @bellavasta

Book a complimentary 20-min strategy call.

Join Bella’s Mastermind.

Did You Love This Episode?

Share it on Instagram and tag @BellaVasta with your biggest takeaway using #BellaInYourBusiness. What’s one AI mindset shift you’re ready to make in your pet sitting business?

Watch all our Podcasts on YouTube

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Transcript

Welcome to another episode of Bella in your business. My name is Bella Vasta.

You know, I'm gonna go in a lot of different directions today, because there's a mindset thing happening, and it's starting from some of the leaders in our industry.

I'm gonna keep this pretty anonymous. But without saying names. I had 2 people share with me the same exact message that was in a group by someone who is positioning themselves as a leader in our industry.

And it came to me because these people paused after reading this message, thinking, “Wait, Bella, is this true?”

And so I read through it. And it was this message that was like alert: Google has made an update. You need to know what this update is.

And it was talking about AI, and it was basically saying Google is now specifically directing their quality raters to identify pages where main content is created using AI tools and automated generators.

Okay, if you just read that part, you're gonna be like, “Oh, my gosh! I can't use AI on my website.”

And then it goes on, and it says, if your content is mostly AI generated with little original value added, it gets rated as lowest quality, which means it basically disappears.

And then it went on to say, like what this means — AI content that shows little effort will not get ranked in the searches, and that Google’s doubling down on their reward content that demonstrates experience, expertise, authoritativeness, and trustworthiness.

Okay, this thing got like 31 comments when I saw it. 36 likes and stuff. But here's the — and then a lot of the people that started talking in it, it was cackling. Yes, I said it. I'm not sorry if I just offended anyone.

It is things like the stinking thinking that gets perpetuated in everything that you read. Your brain doesn't know the difference between fantasy and fact. It doesn't.

Whatever you tell your brain, it believes it as truth. So whatever you read continuously over and over again, getting notifications coming up on your phone, having it come across your feed — all of this — “Well, I just can't get ahead, and I'm not a marketer, and everyone else is doing it, and if I can't… oh, poor me! I'm a poor business owner.”

I could read you some of the comments, but I'm not going to, because I'm not going to perpetuate it.

But the thing is, this leader — while they kind of came in and talked about “You need to have quality AI content” — he wasn't clear enough, because a lot of people were still wondering what's going on, and I was getting tagged.

And so I just want to set the record straight. And I want to explain to you factually what actually is happening.

Because anyone that's fear mongering your business right now, anyone that's deterring you from AI — and when I say deter, I mean not using AI in everything that they're doing — every leader… this is a call out to every leader right now.

Every leader in our industry should not only be using AI, but they should be leveraging it in their teachings.

We're leaders, we're supposed to be leading the way. AI is the way.

Okay, maybe robots aren't gonna be walking the dogs. But most of our people — the people that we serve, that we help, that we want to help — they're burnt out. They're stressed out. They don't have enough time. And they're overwhelmed.

They're maybe not eating right. AI can literally come alongside and help a lot of these people.

Not only that, but they can also come alongside them and let them know that they're not alone, and that there's an outlet, and that there are ways they can talk through things.

There’s so much, and I see it on a daily basis with all of my jumpers.

I see them implement it into their personal life and their business life. I see them struggle all of 2024 trying to get their SOPs done and get their SOPs done in 2 weeks — in the mastermind — using the methods to get the SOPs done.

SOPs are fun, said no one else ever. Right?

And take it a step further. This person who is giving this information or allowing this information to be out there — they don't even have a blog on their website.

So you're giving advice about things that you don't even have. For me, that doesn't make sense.

Danny Sullivan, in 2023, Google search liaison — he was a prominent voice in clarifying the stance on social media and interviews. He's consistently reiterated that the method of content creation is not the primary concern.

“I don't care what you write,” the content with… in a series of tweets, he basically explained, “We have said for years that the content created for the primary purpose of just ranking is spam. In search, it's spam.”

It doesn't matter if it's humans writing or AI writing. If it's for search, it's spam.

Which takes me to the next step of this, you guys. And this is like, really your wake-up call, okay. I am transferring to all of my listeners — in anything that you do, it should be valuable.

So when I see these blogs that are like “Summer grooming tips for your dogs” when your pets are a dog walker — that makes no sense.

Let alone that it's not even locally targeted or geo-targeted to your geographical area.

When you're like “Christmas tips to keep your pet safe,” again, what you're doing is you're competing with everyone in the entire world.

Okay. What it comes down to is strategy. And from the strategy, it's prompting into AI.

And this is what I say all the time. Right?

So we all — the whole industry hopefully, because I was loud enough — went through the whole Marcus Sheridan Big 5. If you don't know what I'm talking about, go look it up.

Marcus is on a warpath again, but doing it like leveling up the Big 5 AI style, which is just so exciting. Like, go look it up. Watch it. I highly recommend it.

But now I would say that it's even more than the Big 5. It's literally figuring out how you can provide value all the time.

When you provide value, that means make them laugh. It means give them some information that they can actually use.

Like, how about all the places you can get Santa Paws pictures in your area. Let's say this is like Christmas, right?

And then also stamp the date on it — 2025. That means it's gonna expire in January. But right now, that's gonna be the hot like hotcakes.

And I did this with my clients last year. It’s going to be the hotcakes on Nextdoor and in Facebook groups and get a lot of people onto your website.

You add a strategy onto that where you're capturing all of their IP addresses so you can retarget Facebook ads or Google ads to them — you're like golden.

That's what it means. Does it matter that AI did the research for you and created the blog for you? Absolutely not.

And this is the same exact strategy and method that I'm using with my Marketing with Bella clients — the people that I'm creating specific, customized content for every single month.

This stuff works.

And so I want to spend a minute to just make sure that anyone that the sound of my voice is reaching is not being influenced by any of this stinking thinking.

AI has never — it’s never been an easier time to run your business than in 2025. I will die on that hill.

It is so much more exciting and easy.

The problem that happens is that people just use only ChatGPT, and they only use it to reword an email or give them like generic ideas — without ChatGPT really understanding who they are.

What do I mean by that?

Go to your ChatGPT right now and say:

Who’s my avatar?

What makes my business unique and special?

What do I worry about in my business?

...

Are you running on fumes, questioning if your pet business is even worth it anymore? You’re not broken—you’re burned out. In this episode, I’m calling out the six lies that fuel pet sitting business burnout and block your growth.

These myths sneak in through Facebook groups, outdated advice, and even your own inner critic. But today, we’re flipping the script.

You’ll learn:

Why taking time off isn’t a luxury—it’s how real CEOs stay creative and sane.

How doing everything yourself drains your energy and stalls your success.

What “professional” really looks like—and why boring branding doesn’t work.

Why showing up on every platform isn’t helping (and what to do instead).

How S.O.P.s and AI tools can save your sanity—even if you're a solo pet sitter.

Why your business should never look the same all year long.

Huge thank-you to Becky from Paws Around Motown for showing us what strong systems, great leadership, and actual balance can look like in real life. Your example is pure gold.

This episode is not about surface-level tips. It’s a truth-packed reality check with practical steps you can take right now. If you’ve been stuck in survival mode, it’s time to shift. You don’t have to keep spinning your wheels.

Let’s bust these myths and beat pet sitting business burnout together—so you can lead with vision, energy, and joy again.

In this Episode, You’ll Discover...

How to stop believing the lies that cause pet business burnout

Practical ways to reclaim your time and energy

Real examples from business owners making bold shifts

How to use AI and seasonal trends to stay proactive, not reactive

Learn how to delegate with clarity and confidence—even if past hires left you burned.

Timestamps

00:42 – The myth of “I can’t take time off” and how Becky from Paws Around Motown proves otherwise

08:51 – The trap of being on every social platform and what to do instead

12:24 – Why “professional” doesn’t have to mean “boring”

14:32 – S.O.P.s aren’t just for big businesses

19:05 – The myth of “I’ll save money by doing it all myself” and the true cost of DIYing everything

Notable Quotes

“Just because it didn’t work doesn’t mean it doesn’t work. It means it doesn’t work that way.”

“You can still be fun and serious about safety. You can be warm and still have rock-solid SOPs.”

“Professional doesn’t mean boring. It means intentional, trustworthy, and human.”

Links & Resources:

Join the Mastermind

Email Bella: bella @jumpconsulting.net

Connect on IG: @bellavasta

Book a complimentary 20-min strategy call. 

Watch all our Podcasts on YouTube

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Transcript

Welcome back to another episode of Bella in Your Business. My name is Bella Vasta.

And you know what I told you last episode that we might just continue on. And we totally are. I got a couple of emails and texts from you guys, that last week's message was totally on point.

I even want to read one from Lily Johnston, she said. Bella, this episode was a smash hit with my brain. It's given me so much confidence.

I've listened to a lot of your podcast episodes. But this one was perfect and just what I needed for the moment.

I am in right now. Thank you.

Girl, you are so welcome! Absolutely. And it wasn't just you. It was some other people that was like, yes, that totally hit it home.

So I decided, I'm going to keep going.

I'm gonna keep going. Because why not? And this is like literally what I call stinking thinking. If you've ever worked with me, and as we're on episode 440 and guys, I don't plan on stopping anytime soon. I'm like the slow and steady. Okay.

If you've been with me for a long time, you know that I started this podcast in my closet.

10 years ago, when my daughter was in NICU. It was the only place in my entire house that had a carpet and everything else had tiles, so it was very echoey, and I did it on my laptop with my laptop speaker.

Now I've got this really fancy expensive Shure microphone that hopefully makes me sound like butter.

Is it even on? What is going on? It's not even on. I'm really glad I just looked at this.

Let's see, the microphone is not on.

Oh, you know why? Cause it's not plugged into my computer. And do you know why?

We're not cutting any of this out.

We're not. I'm so glad that I tried to look at this. Okay, if you're watching the video, you're gonna see my back porch.

Or my backyard.

And we're going to put the microphone on because you're gonna see the difference.

Oh, this is gonna be fun! You're gonna see the difference between me having a really good microphone and not a microphone. So here we go. Are you ready? Oh, yeah, it just connected.

Anyways. So we're gonna continue on with this episode. Guys, this is real life.

I do not claim to be perfect at all. Even my AI is not perfect. I'm going to actually tell you something that you may not have seen on my stories.

I'm recording this at 9 AM on Monday, June second.

And I just actually posted a video. And it was about something that came to me.

I've been very, very inspired lately, and what it basically said. And you can look up my Instagram if you want to see it firsthand.

But this is what it looks like, and it talks about the fact that, you know I was posting some content in the mastermind, because this month we're talking about delegation.

And I was trying to do a prompt where it was. First it was me, and then it was just a woman in a business suit stranded on an island, trying to get cell service like a jungle behind her.

And in the software that I do this in, I just kept—I call it an AI symphony. So I'm over here working on something else on one tab, but then I press enter into the one that I use which is not ChatGPT, DALL·E. I do not like it. I think that there's so much better stuff out there.

And what I do is when I use these pictures as I post in the mastermind, I tell them what the prompt is, and I tell them how many times it's taken me. I'm doing that this month.

This one took me over 15 times.

But what got to me was, I was like shoot. I was like, you know what the Jumpers, they probably think like this doesn't work, because oh my gosh! I have to try it so many times.

But I want to ask you.

With a crayon in my hand. When was the very last time that you started coloring something?

Or drawing something, sketching something.

And you knocked it out of the park, and it was perfect. The very first time.

You don't usually go and then just start drawing, right? Like you kind of like, lightly do it so that you can kinda manipulate how you're doing it.

AI, at least right now is just like that. Okay, you're not gonna knock it out of the park. And just because you don't knock it out of the park. Does that mean it doesn't work?

No, it doesn't. It just means you got to try again.

So you got to look at your prompt, see if maybe you prompted it wrong. Maybe use AI for a prompt, maybe tweak something in it. Maybe switch the model that you're using. Maybe the model that you're using isn't proper. Maybe your instruction isn't right.

I'm going to say this again and again and again.

I need to make a graphic on it. I was talking with this about my cousin, who's very high up in AI. Last night at dinner.

And I was saying, I was like, you know what, it's all about the information you give AI and the instruction you give AI.

And that's where our world is. It's not about me teaching you about anything anymore, because you can get all of that on ChatGPT. None of us coaches have information to give you that you can't get on Google or ChatGPT. Newsflash.

But what is different is the way in which we teach you, the way in which we come alongside you, the way in which we strategize with you, the way in which we have that personality. AI can't take that over. Okay, so it's not the information. It is the delivery of it, which is exactly why I was saying a minute ago, I don't have any desire in stopping this podcast anytime soon.

I love doing this. This is the way I can talk to you. I don't hope. I am going to keep doing this.

So without further ado, we're going to get into a couple of myths. I could not only pick five. I'm going to go through these fast because I just talked to you guys for a little bit. But I thought it was kind of important to give you a little bit of what's going on.

The first myth that I hear, and I'm going to call them myths today—but they're really like propaganda that I'm not falling for, as the trend would be right now. It is lies you tell yourself.

It is crap that's perpetuated in Facebook groups.

However you want to frame this.

You frame this however it resonates with you.

But the first one is: you can't take time off.

Now let me tell you about my friend Becky with Paws Around Motown. This girl goes to her cabin every single month.

And like every quarter she takes about a month off.

But this is because when this woman is working, she's doing things like creating sales scripts for booths with me, in our intensive sessions.

Or she's making her website run without her, or she's training up her protégés, her office managers, who are absolutely incredible. Shout out to Megan.

And I know I'm missing some, so I apologize. She's training people.

And she's doing it in a way that she's thinking bigger. She has this bigger vision.

She's getting on camera. She's leveraging AI. She was one of the first people to leverage AI.

And she's not concerned with things being pristine and perfect and cookie cutter. She's doing it, and she's being authentic with it. She's running a dog training business.

She's running pet sitting—pet sitting VIP, which you have to be a dog walking client in order to have their pet sitting services.

It's just brilliant what she's doing. Her team meetings are amazing. The company culture that she's building...

...