Ben DeLaughter has been working in video marketing professionally for the past 6 years. He started his own video marketing business, Blue Eyed Visuals, in June of 2020. Since then, he has helped many small to medium sized businesses reach their ideal clients through video marketing. Blue Eyed Visuals is based in Elgin, IL and services all of the Chicagoland area.

Listen to this informative Legacy Leaders episode with Ben DeLaughter about visual storytelling.

Here is what to expect on this week’s show:

● Ben discusses understanding the 'why' behind creating videos for businesses and aligning video content with business goals is crucial for successful video marketing. It is important to not just create visually appealing videos, but to ensure that each video serves a specific purpose in achieving business objectives.

● Ben explains shooting videos on site allows businesses to showcase their personality and reality. By going on site to where the businesses are located, the videos capture the essence of the company, making the audience feel a connection with the authenticity of the business owners.

● Emphasizing the importance of finding one's zone of genius in business activities and delegating tasks accordingly, Ben acknowledges the humbling experience of realizing their limitations in video editing while focusing on connecting with clients and conveying their message effectively.

● Ben explains videos help preserve a family legacy by capturing specific moments in time that can be revisited later, ensuring that future generations can see and appreciate their family history. Andrew highlights the importance of recording family moments through videos, sharing personal experiences of watching childhood videos to connect with past memories. He encourages the use of modern technology to convert older formats like VHS tapes into digital files for long-term preservation, emphasizing the value of capturing family history for future generations.

Connect with Ben:

Website: blueeyedvisuals.com

Facebook: facebook.com/Bunjamind75

LinkedIn: linkedin.com/in/ben-delaughter-441987203/

With your Guest Host Adam Diamond:

As the owner of Diamond Legal, P.C. in McHenry, IL, Adam Diamond is passionate about helping his clients find the best legal help possible. He considers it a true privilege to serve his clients and leads his team to view their jobs the same way.

The team at Diamond Legal focuses on serving clients in the areas of family law, estate planning, and real estate law. Adam finds purpose in helping clients protect their families and their assets - and, where possible, helping people reclaim their lives. You can connect with Adam on LinkedIn, and you can learn more about Diamond Legal at dlfirm.comand on Facebook, LinkedIn, Instagram, and YouTube.

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