We all have standards but for most of us, our standards aren't where they should be and/or they're not the type of standards that will lead us toward becoming the type of men we have desire to be. And, yet, each and every day, we operate by these standards most of which is subconscious.

My guest today is an incredible performance coach and while that term gets tossed around a lot these days, Ben Newman is the real deal. In fact, he coaches many Fortune 500 companies, is one of the top 50 public speakers in the world, and has helped lead many college and professional athletes to multiple championships.

Today, Ben and I talk about why it's important you know you're setting an example to people, how to find what he calls, your "burn," grabbing your future and bringing it into today, why "your why" is not enough, how to avoid being seduced by success, and, ultimately, how to elevate your standard.

SHOW HIGHLIGHTS:

• Why do we make excuses?
• We tend to overlook the simple things
• Be your best one day at a time
• The importance of coaching
• You have to do the work if you want to see change
• The way you do one thing is the way you do everything
• Be prepared to attack the process
• Don't be seduced by success
• Identifying the right standards
• Become disciplined, even when you cheat

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