Olympic medalist and World Champion Ben Proud has stunned the swimming world by retiring from professional swimming to join the controversial Enhance Games. In this episode of The Social Kick Podcast, we break down what this means for the sport:

Why Proud’s decision is so shocking

The reaction from governing bodies like Aquatics GB

Whether clean athletes can compete in Enhance Games

What this move signals for athlete pay and the future of swimming

Is this the start of a new chapter for athletes — or a risk to Proud’s legacy? Tune in as we unpack the biggest story in swimming right now.