Ben Seymour is a Kiwi entrepreneur based in Sydney who has set up an incredibly successful fitness business. The former professional rugby player spends his time helping others make significant lifestyle changes - making sure people look after their health and wellbeing. Oh yeah - and he does mad crazy long distance things all the time - including the Coast to Coast Longest Day, and the Atacama Crossing, a 250-kilometre running race in the desert in Chile!