Kiwi business leaders fear the impact of Donald Trump's tariffs will be more severe than the impact of the Global Financial Crisis and the Covid pandemic. 

ASB and Talbot Mills have been surveying more than 300 business leaders, including CEOs and founders. 

Two-thirds of businesses are concerned about the impacts, including almost 80% of exporters. 

Meat, dairy and wine are expected to be hit harder, while the wool and seafood sectors are expected to fare better. 

ASB's General Manager of Commercial Banking, Ben Speedy, told Kerre Woodham that the results highlight that businesses are really struggling with the uncertainty that’s playing out in the environment at the moment. 

He says businesses not only need to navigate tariffs, but also the difficult business and economic environment in New Zealand. 

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