
Sign up to save your podcasts
Or
In this engaging episode of the Born Primitive podcast, Bear and Tony sit down with Bert Sorin.
Bert shares how Sorinex—short for Sorin Exercise Equipment—sprang from humble beginnings in his father Richard’s garage to becoming a powerhouse in strength‑training gear. Bert described stepping into the family enterprise, fusing his own athletic journey—from D‑I hammer‑throw All‑American to Olympic trials contender—with his father’s unrelenting DIY ethos. Their story, he shared, reflects the trials, tears, successes, and unwavering persistence needed to build a lasting legacy—and illustrates what it really takes to create, scale, and sustain a family-run company in a demanding industry .
To learn more about Sorinex check out: https://www.sorinex.com/
To check out our brand visit: https://bornprimitive.com/
And you can learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com
Follow us on Instagram: https://www.instagram.com/bornprimitive/
Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw
PRODUCED BY IRONCLAD
4.9
192192 ratings
In this engaging episode of the Born Primitive podcast, Bear and Tony sit down with Bert Sorin.
Bert shares how Sorinex—short for Sorin Exercise Equipment—sprang from humble beginnings in his father Richard’s garage to becoming a powerhouse in strength‑training gear. Bert described stepping into the family enterprise, fusing his own athletic journey—from D‑I hammer‑throw All‑American to Olympic trials contender—with his father’s unrelenting DIY ethos. Their story, he shared, reflects the trials, tears, successes, and unwavering persistence needed to build a lasting legacy—and illustrates what it really takes to create, scale, and sustain a family-run company in a demanding industry .
To learn more about Sorinex check out: https://www.sorinex.com/
To check out our brand visit: https://bornprimitive.com/
And you can learn more about Born Primitive Tactical by visiting: https://bornprimitivetactical.com
Follow us on Instagram: https://www.instagram.com/bornprimitive/
Subscribe to our YouTube Channel: https://www.youtube.com/channel/UCruGgs2p3VVVy-v6YTiKuQw
PRODUCED BY IRONCLAD
11,953 Listeners
30,820 Listeners
672 Listeners
2,044 Listeners
10,911 Listeners
5,765 Listeners
255 Listeners
914 Listeners
651 Listeners
148 Listeners
254 Listeners
654 Listeners
111 Listeners
29,330 Listeners
9 Listeners
1,197 Listeners
247 Listeners
645 Listeners
114 Listeners
56 Listeners
20 Listeners
81 Listeners
71 Listeners
64 Listeners