The most successful outcomes come from well-thought-out processes. In this episode, agency veteran Chris Carr, CEO, and Founder of a long-running digital marketing company called Farotech shares his quality game plan for triumph.

Chris established the award-winning marketing strategy agency, Farotech, in 2001. Farotech specializes in inbound marketing and strives to help clients, generate leads, nurture leads into clients and convert these clients into loyal customers.

Data and scoreboards don’t lie – people do. Check out Joey and JJ’s thoughts on performance evaluation as well as growing your audience, internal process strengthening, tips on company acquiring, and more!

As the times welcome Gen Zs onto the workforce, get to know what this tech-savvy generation’s strengths and weaknesses are as well as what they seek in an employer. Brandon Amoroso of ElectrIQ walks us through the experience.

We’ve talked about foot in the door offers all the time on this podcast – how to build them, how to figure out what it looks like in a sales process, and also how to run things in the company. But the way your sales reps are actually talking about the full engagement versus the foot in the door offer has got to change. We talk about exactly how to do that in today’s episode.

Being the talk of the town doesn’t always equate to controversy. In some cases, this may help you land clients lining up for your services! Kevin Miller, CEO of Gr0 shares why this type of marketing is most accountable for their company’s growth.

Thinking about your agency exit somewhere down the road?

Most of the founders and owners we've talked to have been actively seeking to sell their businesses within the next decade. Unfortunately, many of them find it difficult to create an exit strategy. They're unable to identify the factors that would increase their company's worth, and they don't know how to position themselves as a desirable acquisition target.

Want a better understanding of what actually creates value in an agency? Tune in to this Sales on the Rocks episode so you can avoid making mistakes like selling your agency for less than it's worth.

Been in the business long enough to ever think about launching your own company? Want your own freedom and flexibility? Nick Stagge, founder of not only The Grounded Company but also four companies and agencies, shares his journey on why he leaped to the other side after having 20 years of experience in the marketing business in notable companies.

In order to get your agency to the next level, you need to stop playing safe and set bigger, loftier goals. If you've been listening to this podcast for a while now, chances are you've built a business that is doing well. But it's time to start shifting gears and do things differently if you want to get bigger than where you're currently at. This is what we go over in this episode: how you can charge more for your services, stay focused on your goals no matter the situation, and provide value before asking for the sale.

While the spike in demand for services in the different sections of the marketing field has gone on a rise, most agency owners turn to outsourcing for easy and fewer hassle transactions. But with this, comes a slanted POV for some clients. In this episode, Jack Paxton, a growth marketer and founder of Top Growth Marketing, shares his experience with outsourcing and the harsh reality behind it.

Do you think that acquiring a larger agency would be an easy task? What do you think are some of the challenges? In this Sales on the Rocks episode, we discuss whether or not it's a good idea to build out a sales team with unique skill sets and employees' expectations of making more money while working less. Is it true that the most creative people can also be the most entitled? Listen to this episode to learn more.