The fast food industry is raking it in, but they still have to feed the beast. We bite into how they create hype in order to boost sales and capture our ever-scattered attention, before we drive on past them. On this episode, we're joined by Heather Haddon, a reporter for the Wall Street Journal, and comedian and writer Josh Gondelman.

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Best of Business Wars Daily | The Power of Nuggets | 5

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live.&nbsp; Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers. New episodes come out Wednesdays for free. Binge new full seasons early and ad-free, plus get exclusive past seasons, only with Wondery+.

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Management

Pac-12 boss Larry Scott wants a media empire that can outshine the Big Ten. But to do it, he must strong-arm ESPN and then find a way to face down satellite TV giant DirecTV.

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College Football Wars | The New Champions | 2

A new book inspired by American History Tellers, “The Hidden History of the White House” shares untold stories of some of the most climactic moments in American history, set inside the walls of our nation’s most iconic residence. Lindsay Graham narrates the audiobook introduction.Get your copy wherever you buy your books or at https://www.amazon.com/Hidden-History-White-House-Struggles/dp/006334338X?ref_=abptr_ptp_aht_sn_0508

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Exclusive Preview : The Hidden History of the White House

It’s the 90s. College football’s a hot mess of untapped profit potential. But two TV execs have an answer. It’s called the Bowl Championship Series and it’ll ignite a rush for the big bucks.

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College Football Wars | Title Fight | 1

Soda has had its fair share of ups and downs, but now, a new wave of prebiotic pop promises to reinvent the fizzy drink consumers love. Poppi and Olipop are two buzzy, health-focused brands leading the charge. And David is cracking open a can of each to figure out whether these drinks really are soda's second coming...or just another wellness fad.




Featured Guests:Tristan Donovan, Author of Fizz: How Soda Shook Up the WorldAnn Gehan, Retail Reporter at The Information

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Poppi vs Olipop: Soda’s Second Coming | 6

David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s sharing what it was like to bring the iconic Bronco back to life — and how its buzzy launch almost bottomed out. Later, Larry Webster, Editor-in-Chief of the popular automotive outlet Hagerty Media, joins David to talk about the legacy of trailblazing SUVs like Jeep and Bronco, and whether we could see more electric off-roading vehicles in our future. 




Listen to Larry’s Never Stop Driving podcast from Hagerty. 

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Best of Business Wars Daily | The Power of Nuggets | 5

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