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Ever wondered why some websites rank well but fail to convert visitors? The missing piece is likely search intent—understanding not just what people search for, but why they're searching in the first place.

Search intent is the compass that guides effective SEO and content strategy. In this classic episode from the SEO Is Not That Hard archive, I break down the four critical types of intent that drive all searches: informational (seeking knowledge), commercial (researching options), transactional (ready to buy), and navigational (finding a specific website). Using the practical example of someone looking after a new lawn, I walk through how a person's search journey evolves from broad questions to specific product searches.

The magic happens when you align your content strategy with user intent. Most websites make the mistake of focusing exclusively on one type of intent—ecommerce sites obsess over transactional content while blogs concentrate on informational pieces. But the most successful sites create content for every stage of the user journey. I share actionable strategies for expanding your content funnel, whether you're an affiliate site looking to monetize your informational content or an ecommerce store trying to capture users earlier in their decision process.

Google itself provides the best clues about intent. By analyzing search results, featured snippets, and SERP features, you can decode what Google has determined to be the primary intent behind any keyword. This insight allows you to create content that precisely matches what users (and Google) expect to see.

Ready to transform your approach to content and SEO? Subscribe now and download my free guide to 101 quick SEO tips mentioned in the show notes. Your competitors are likely missing huge opportunities by ignoring search intent—don't make the same mistake.

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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