Best of The Steve Harvey Morning Show

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Valerie Obaze.

Founder of R&R Skincare.  

🎯 Purpose of the Interview

The interview aims to:

• Highlight Valerie Obaze’s entrepreneurial journey in founding R&R Skincare.
• Challenge stereotypes about Africa’s capabilities and resources.
• Promote African-made beauty products and their global relevance.
• Inspire others, especially women and diaspora Africans, to invest in and build businesses rooted in African heritage.

🧠 Key Takeaways 1. Breaking African Stereotypes

• Valerie and Rushion discuss how Africa is often misrepresented in Western media.
• Valerie emphasizes that ignorance is not always malicious, but it’s time to reframe the narrative through firsthand experience and platforms like social media.

“Ignorance doesn’t always have to be an insult. If you don’t know, you just don’t know better.” – Valerie Obaze

2. The Birth of R&R Skincare

• Inspired by the birth of her daughter, Valerie sought natural skincare solutions.
• She discovered liquid shea oil, which became her first product.
• The brand name “R&R” stands for Rebecca Rose (her daughter’s name) and also Rest & Relaxation.

“I wanted to create a product that makes using these raw materials from the continent enjoyable.” – Valerie Obaze

3. From Garage to Global

• Valerie started in her mother-in-law’s garage, turning it into a compliant mini factory.
• She had no formal business plan, relying on her PR and branding background.
• The brand now has three stores: one in Lagos and two in Accra, including one at the airport.

4. Authenticity and African Pride

• Valerie insists on maintaining the African identity of her brand.
• She uses locally sourced ingredients and ensures cruelty-free testing.
• The brand supports women in the supply chain, creating economic opportunities.

“We don’t intend to hide that in any way. We just wanted to make raw materials sexy.” – Valerie Obaze

5. Expansion to the U.S.

• Valerie is expanding R&R Skincare to the U.S., leveraging social media, activations, and PR expertise.
• Products are manufactured in Africa, but distributed from U.S. warehouses to ensure timely delivery.

“We found our tribe over here… and this was the right time to come back to America.” – Valerie Obaze

🧴 Product Highlights

• Shea Oil – First product, moisturizing and healing.
• Body Butter – Whipped, light, and rich in essential oils.
• Liquid Black Soap – Modern take on traditional African cleansing.
• Hand Cream – Convenient and portable for dry conditions.

🌍 Big Picture Vision

Valerie’s goal is to grow an African brand globally, showcasing the richness of African resources and empowering local economies.

“This is just a small representative of the entire continent and what it is capable of.” – Valerie Obaze

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher.

Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market.

Purpose of the Conversation

The purpose of the episode is to:

• Educate aspiring entrepreneurs on how to build a differentiated consumer brand
• Demonstrate the importance of storytelling, market clarity, and operational discipline
• Highlight the growth of the nonalcoholic / zero‑proof beverage movement
• Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. 

Key Takeaways 1. Business Built from Personal Need and Purpose

Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered.

• The brand was created to allow people to celebrate authentically without alcohol
• It carries emotional depth rooted in friendship, gratitude, and loss
• Monica continues the mission after her co‑founder passed away in 2024

Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity.

2. Differentiation Is Everything

Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks.

Her differentiators include:

• Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule)
• Organic juices, not artificial flavors
• Bold packaging that stands out on shelves
• Drinks designed to smell, taste, and feel like real cocktails

Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces.

3. Brand Names and Stories Matter

The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support.

Monica emphasizes:

• Every flavor name, color, and product decision has a story
• A strong brand narrative creates curiosity, loyalty, and investor interest

Lesson: People invest in brands they feel—emotionally, not just intellectually.

4. Venture Capital Is Not Just About Numbers

While financials matter, Monica stresses that VCs also invest in founders and stories.

What helped her secure venture capital:

• A compelling personal story
• Relevant founder skill sets (M&A, law, operations)
• Clear understanding of the market opportunity

Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue.

5. Research, Planning, and Discipline Before Launch

Unlike many food startups, Medase did not begin in a kitchen.

They:

• Conducted a feasibility study
• Built a formal business plan
• Worked with a Black female food scientist
• Set strict personal funding limits before seeking capital

Lesson: Preparation reduces risk and builds long-term sustainability.

6. Scaling Requires Operational Maturity

As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode” to operational excellence.

Key scaling principles:

• Understand unit economics
• Track ROI for events and activations
• Adjust pricing as volume increases
• Build strategy across marketing, operations, and distribution

Lesson: Hustle starts the business; operations grow it.

7. Niche First, Expansion Later

Medase does not try to be “everything to everyone.”

Core customers include:

• People seeking a break from alcohol
• Health-conscious consumers
• Black men looking for alcohol replacements
• Consumers wanting cocktail taste without hangovers

Lesson: Strong niches create loyal advocates who fuel organic growth.

8. Smart Distribution Strategy

Rather than rushing into retail, Monica prioritized direct-to-consumer channels:

• Amazon (top-performing channel)
• Brand website
• TikTok Shop

Only after 6–7 months of traction did retail expansion become viable.

Lesson: Control your margins and demand before entering expensive retail environments.

Memorable Quotes

“I wanted an authentic cocktail without compromise.”

“Everything we do has a story behind it.”

“Sometimes it’s not about the financials—it’s about the founder and the story.”

“Don’t be everything to everybody. Find your market and stick with your market.”

“Hustle starts the business, but operations give you scale.”

“If it tastes too much like alcohol and you gave me a one-star review—thank you. That means I did my job.”

Overall Message

This episode is a real-world entrepreneurial blueprint showing how clarity of vision, emotional authenticity, disciplined planning, and niche focus can turn a personal idea into a scalable national brand.

Monica Cornitcher exemplifies the modern founder:
visionary, data-aware, emotionally intelligent, and unapologetically authentic.

#SHMS #BEST #STRAW

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Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.