Best of The Steve Harvey Morning Show

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Willie Jolley.

Summary of the Interview: Dr. Willie Jolley on Money Making Conversations Masterclass

Dr. Willie Jolley—Hall of Fame speaker, bestselling author, and longtime SiriusXM host—joins Rushion McDonald to discuss his new book Rich Is Good, Wealthy Is Better. The conversation focuses on redefining wealth, transforming money mindsets, developing discipline, and overcoming setbacks to build generational prosperity.

Throughout the interview, Dr. Jolley shares insights gathered over 20 years of interviewing billionaires, CEOs, and major wealth creators. He outlines the crucial difference between being rich (high income) and being wealthy (owning assets that work without you). He emphasizes the role of discipline, humility, learning, and generational thinking in achieving sustainable wealth.

The interview closes with Jolley’s personal comeback story—from nightclub singer to world‑renowned speaker—and his message that it’s never too late to change your financial future.

Purpose of the Interview

The interview aims to:

1. Promote and explain Jolley’s new book

“Rich Is Good, Wealthy Is Better,” which clarifies the difference between income-based wealth (rich) and asset‑based, multi‑generational wealth (wealthy). 

2. Teach listeners how to shift their money mindset

Jolley walks through the five levels of money thinking, showing how most Americans operate in the lower levels due to habit or lack of knowledge. 

3. Encourage financial independence and discipline

Listeners—especially entrepreneurs and families—learn the role of discipline, insurance, multiple income streams, and investment. 

4. Provide motivation through Jolley’s story

His setback-to-comeback story proves that financial and personal reinvention is possible at any age. 

5. Address generational wealth and financial stewardship

The book is also written for parents/grandparents worried their heirs may squander what they built. 

Key Takeaways 1. The crucial difference between rich and wealthy

• Rich = working income; stops when you stop.
• Wealthy = assets + systems; money works even when you don’t.
• Rich is “good”—but wealth is “better” because it is sustainable.

2. Wealth begins with mindset

Jolley identifies five money mindsets:

1. One‑day mindset (daily survival)
2. 30‑day mindset (check-to-check)
3. One‑year mindset
4. Decade mindset (athletes/entertainers)
5. Generational mindset (true wealth builders)

His goal: move people one level higher. 

3. Discipline is the #1 lever for wealth

Wealth requires:

• Living below your means
• Consistent investment
• Protecting what you have
• Maintaining health, relationships, reputation, and intellectual capital 

4. The “Five Types of Wealth”

1. Financial wealth
2. Health wealth
3. Relationship wealth
4. Reputational/brand wealth
5. Intellectual capital wealth
   All contribute to long-term prosperity.

5. The 3 Legs of Wealth

1. Income
2. Save & invest the difference
3. Insurance to protect assets (life, health, disability, long‑term care) 

6. At least two streams of income are essential

Examples: stocks, real estate, crypto, collectibles, content creation.

7. Pride destroys wealth

People overspend to look successful rather than be successful.
Pride → debt → stress → financial ruin.
Humility → learning → planning → wealth.

8. It’s never too late to become wealthy

He shares stories of:

• A domestic worker who died with $2.7M
• A secretary who accumulated $8M
• A former drug dealer who reached nearly $900K starting at age 65
  All achieved wealth by small investments over long periods. 

9. A setback is a setup for a comeback

Jolley’s message is deeply motivational:

• Losing his singing job led him into speaking
• Speaking led to radio
• Radio led to books
• Books led to global influence
  He frames adversity as opportunity. 

Notable Quotes (from the transcript) On Wealth vs. Rich

• “Rich is good. Wealthy is better.” 
• “Regular folks work for their money. Wealthy people make their money work for them.” 

On Mindset

• “Wealth starts in your mind.” 
• “It’s hard to hit what you can’t see—and even harder to hit what you don’t know.” (on knowing the target) 

On Discipline

• “The key to success in growing wealth is discipline.” [

On Pride

• “My pride was killing my wealth. I had to let the pride go so I could grab hold of the wealth.” 

On Setbacks

• “A setback is a setup for your greater comeback.” 
• “Your setback is not the end of the story unless you choose it to be.”

On Starting Late

• “Anybody can become wealthy if you use these principles.”
• “When is the best time to plant a tree? 80 years ago. The second-best time? Today.” 

In One Sentence

The interview teaches that becoming wealthy is less about income and more about mindset, discipline, humility, and long-term planning—and that anyone can build generational wealth starting right now.

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Shelli-Ann McKenzie.

Purpose of the Interview

The interview focuses on advocating for healthcare professionals, addressing the challenges they face, and introducing Shelli-Ann McKenzie’s nonprofit organization, Help for Healthcare Professionals (HCPP). The goal is to highlight burnout, financial struggles, and systemic issues in healthcare while promoting programs that support mental wellness, financial literacy, and career development.

Key Takeaways

1. Healthcare Workforce Challenges

   • Nurses and healthcare professionals face high stress, burnout, and long hours, leading to workforce shortages.
   • Many professionals struggle financially—24% live in poverty.
   • Lack of professors in nursing schools limits the number of students entering the profession.

2. Understanding Nursing Roles

   • Nursing includes multiple levels:
     • Registered Nurse (RN): Associate or bachelor’s degree.
     • Advanced Practice Nurses: Master’s level (e.g., Nurse Practitioner, Nurse Educator).
     • Doctorate Level: Doctor of Nursing Practice (DNP) or PhD.
   • Nurse practitioners often function as an extension of physicians, providing quality care.

3. Respect and Recognition

   • Nurses provide more direct care than any other health profession but often lack recognition.
   • Advocacy is key to ensuring nurses can practice at the highest level and improve access to care.

4. Why HCPP Was Founded

   • Born out of COVID-19 crisis and Shelli-Ann’s personal experience with burnout.
   • Mission: Provide mental health referrals, financial assistance (gift cards, gas), and professional development.
   • Programs include:
     • Financial literacy workshops
     • Entrepreneurship training for healthcare professionals
     • Scholarships and internships for aspiring professionals

5. Youth Med Program

   • Targets ages 13–20 to build a healthcare workforce pipeline.
   • Offers hands-on training, CPR certification, exposure to neurosurgeons, and mentorship.
   • Tuition-free and designed to scale nationally.

6. Funding and Community Support

   • HCPP is a nurse-owned nonprofit, funded by federal grants and donations.
   • Annual event: Night of Grand and Gratitude—a charity awards dinner to raise funds for programs.

Notable Quotes

• “No one else was coming to save us—so I created HCPP.”
• “24% of healthcare professionals live in poverty.”
• “If we don’t have enough professors, we cap nursing students—it’s cyclical.”
• “The most rewarding part of nursing is showing up for people in their most vulnerable moments.”
• “Every dollar we raise fuels education programs like Youth Med—strategic investment in the future of healthcare.”

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Sahra Halpern.

President and CEO of the Business Consortium Fund (BCF) and Triad Investments. Here's a summary of the key points discussed:

🎙️ Episode Highlights 🌟 About BCF and CDFIs

• BCF is a nonprofit lender and a Community Development Financial Institution (CDFI).
• CDFIs are designated by the U.S. Department of the Treasury and exist to serve underserved communities.
• There are about 2,000 CDFIs across the U.S., working in small business and affordable housing sectors.

💼 Mission and Services

• BCF provides capital and support to minority-owned businesses, especially those with B2B models.
• They focus on relationship-based lending, helping clients through business cycles rather than writing off loans quickly.
• Since 1987, BCF has originated $228 million in loans and financed 950 minority business enterprises.

🧭 Application Process

• Applicants need to provide:
  • Three years of tax returns
  • Credit score
  • Bank statements
  • Cash flow analysis
• BCF emphasizes transparency and trust in the application process.

💡 Financial Advice for Entrepreneurs

1. Know your industry – Understand the specific requirements of the sector you serve.
2. Know your credit score – Monitor and improve it as needed.
3. Don’t take on debt you can’t repay – Ensure your business cash flow can support loan repayment.

🤝 Community Engagement

• BCF relies heavily on word of mouth and community trust.
• They encourage early relationship-building, even before financing is needed.

📍 Location and Access

• BCF is physically based in New York but lends nationwide.
• Website: bcfcapital.com

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Nicole Roberts Jones.

🎯 Purpose of the Interview

The interview aims to:

• Introduce Dr. Nicole Roberts Jones’ work helping entrepreneurs and professionals “bankroll their brilliance”.
• Encourage listeners to monetize their unique talents and create multiple streams of income.
• Inspire individuals to align their purpose with their profession for greater impact and fulfillment.
• Share strategies for overcoming fear, embracing authenticity, and building scalable businesses.

🧠 Key Takeaways 1. From Casting to Coaching

Nicole’s early career in talent management and casting helped her develop a gift for recognizing people’s potential. She now uses that gift to help entrepreneurs and executives identify their “DNA” (Distinct Natural Ability) and turn it into income.

“I could see you and how you could fit into the script… That’s really what I do with entrepreneurs now.” – Dr. Nicole Roberts Jones

2. Purpose Is Your Power

Nicole emphasizes that purpose is the one thing you never get fired from. Aligning your work with your purpose leads to higher performance and deeper fulfillment.

“When you bless somebody with the thing that you do, they’re gaining—and you’re gaining for God.” – Dr. Nicole Roberts Jones

3. Multiple Streams of Income

She teaches clients to diversify their income by creating products, programs, and services that don’t require their constant presence—what she calls “money while you sleep” or “mailbox money.”

Examples include:

• Lawyers creating online courses for clients who can’t afford billable hours.
• Gymnasts licensing their training methods and renting out facilities.

“Your comfort zone is where your dreams go to die.” – Dr. Nicole Roberts Jones
“If you are physically tied to the money you make, you’re capping your potential.” – Rushion McDonald

4. Stop Giving Away Your Brilliance

Nicole warns against giving away intellectual property for free. She encourages professionals to recognize the value of their expertise and package it into paid offerings.

“You’re giving away your cookie for free… You have value that people will pay for.” – Dr. Nicole Roberts Jones

5. Create a Methodology

She helps clients build a blueprint for their expertise, turning routines and habits into teachable systems. Her metaphor: “You can’t see the label from inside the jar,” meaning people often overlook their own value.

“It’s really helping someone produce the value that is coming out of you effortlessly.” – Dr. Nicole Roberts Jones

6. Authenticity Is a Business Strategy

Nicole encourages people to embrace their full personality, even if it’s “too much” for some. She believes that being yourself is the key to attracting the right audience and opportunities.

“Stop letting people turn down your light. This is who I am. God made me this way.” – Dr. Nicole Roberts Jones

💬 Memorable Quotes

• “Corporate doesn’t need more of corporate.”
• “Faith is the substance of things hoped for, the evidence of things not seen.”
• “Each of us were born to disrupt whatever system we’re called to work in.”

🌟 Impact of the Interview

This episode is a masterclass in personal branding, purpose alignment, and entrepreneurial strategy. Nicole’s energy and clarity make her insights actionable and inspiring, especially for professionals looking to pivot, scale, or rediscover their value.

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Germaine Bolds-Leftridge.

💼 Business Overview

• I Know Skincare: A skincare brand created to empower women—especially Black women—by embracing their real age and promoting self-care.
• Mission: To challenge the anti-aging narrative and replace it with a pro-aging, affirming message: “#RealAge.”
• Inspiration: Germaine’s late mother, whose glowing skin and wisdom about self-care sparked the brand’s creation.

💡 Key Insights

• Anti-Aging vs. Pro-Aging: Germaine rejects the term “anti-aging,” advocating instead for embracing the natural aging process as a privilege and a journey.
• Target Market: Primarily Black women over 40, though the products are inclusive and used by a diverse customer base.
• Marketing Strategy: Focused and intentional—Germaine emphasizes the importance of knowing your audience and not trying to market to everyone.
• Cultural Relevance: The brand is rooted in cultural pride, self-affirmation, and economic empowerment, drawing parallels to movements like Black Wall Street.

🧠 Business Wisdom

• “The win happens in the fourth quarter.”
• “If you don’t like what you see, do something about it.”
• “You can’t sell to everyone. Know your audience and serve them well.”

📦 Bonus Highlights

• Dragonfly Symbolism: Represents transformation and resilience—core themes of the brand.
• Clinical Testing: Products are tested specifically on Black women to ensure effectiveness for their unique skincare needs.
• Legacy Building: Germaine’s goal is to create generational wealth and a lasting legacy for her family and community.

#AMI

#STRAW

#BEST

#SHMS

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Shelby Williams.

🌟 Summary of the Shelby Williams Interview

(From “Money Making Conversations Masterclass” with Rushion McDonald)

The interview features Shelby English Williams, a registered nurse and founder of SEW Nursing, LLC, a luxury concierge nursing firm based in Atlanta. She shares her personal journey from childhood inspiration, to becoming an RN, to ultimately building a business that provides personalized, at‑home, patient‑first nursing services.

Shelby also discusses the challenges nurses face, the importance of compassionate care, entrepreneurship in healthcare, and her annual nursing celebration event called the Nursing Shindig.

🎯 Purpose of the Interview

The interview serves to:

1. Highlight Shelby Williams’ entrepreneurship journey

She demonstrates how nurses can expand beyond traditional clinical roles and launch independent nursing businesses.

2. Educate the audience about concierge nursing

Shelby breaks down what “luxury nursing care” means and how her services differ from standard home health and Medicare‑funded care.

3. Inspire nurses to pursue business ownership

She provides advice, real stories, and a transparent look into the challenges and rewards of being a nurse‑entrepreneur.

4. Promote her event — the Nursing Shindig

An annual celebration and empowerment gathering for nurses.

📌 Key Takeaways 1. Shelby’s Background & Calling

• Inspired by her church community and early exposure to elders.
• Knew she wanted to be a nurse since age 3.
• Progressed through CNA → LPN → RN.
• Her mother’s example and support kept her going through challenges.

2. COVID‑19 Shaped Her Perspective

• Was in RN school during the pandemic.
• Virtual classes, limited hospital access, and intense stress shaped her view of nursing.
• The pandemic reinforced her commitment rather than discouraging her.

3. Why She Started SEW Nursing, LLC

• Leadership burnout in assisted living roles.
• Discovered entrepreneurship via an older nurse on TikTok and a podcast.
• Realized: “You are your own business as a registered nurse.”
• Her company provides luxury concierge care, including:
  • Medication management
  • Clinical assessments
  • Wellness visits
  • Healthcare coordination
  • Accompanying clients to doctor appointments
  • Short‑term or situational nursing support

4. What “Luxury Nursing” Means to Her

It’s not about extravagance — it’s about meeting patients where they are with:

• Personalized care
• In‑home support
• Time, presence, and dignity
• Services that standard insurance‑based care can’t provide

5. Her Approach to Care

Shelby emphasizes:

• Service before money
• Relationship‑building
• Compassion for families in crisis
• Making clients feel safe and understood
• Not being driven by profit in urgent situations

She shares a story about driving over an hour on a Sunday to help a client’s mother without charging upfront — because the priority was care, not fees.

6. Hospice Wisdom

Shelby reframes the term:

• Hospice isn’t always the end.
• Patients can “graduate” off hospice.
• Hospice includes chaplains, social workers, aides, nurses.
• Helps families get affairs in order — from paperwork to emotional support.

7. The Nursing Shindig

A social + educational event for nurses.
Features:

• VIP entrepreneurship session
• Workbooks with business steps
• Keynote speakers
• Food, DJ, dancing (Cupid Shuffle, Electric Slide)
• Vendor booths
• Nurse recognition awards

Next event:
📅 August 8, 2026 — Atlanta (ATL Experience)

8. Her Message About Nursing & the System

• Nurses are not properly represented.
• Staffing ratios are unsafe.
• Public doesn't realize the burden of caring for 5–7 patients at once.
• Nurses are mentally, physically, emotionally stretched.
• Yet many stay because caregiving is a calling.

9. Entrepreneurship Advice for Nurses

• Write the plan. Make it plain. Stick to it.
• Fear is real but manageable.
• Stay committed even with long days and nights.
• Keep revisiting your business plan.
• Sacrifice is necessary: she still works full‑time while building her company.

💬 Notable Quotes (Attributed to Shelby or Rushion) On purpose and calling

• “I remember being three years old saying I wanted to be a nurse.”
• “My mother paved the way. She didn’t let me quit.”

On entrepreneurship

• “You are your own business as a registered nurse.”
• “Write the plan and make it plain — and stick to it.”
• “It takes sacrifice. My bedtime may be 2 or 3 AM sometimes.”

On luxury nursing

• “Meet me where I’m at and provide the care I need — that’s luxury.”

On hospice

• “Hospice doesn’t have to be the end. Some people graduate off hospice.”
• “While they’re still here, make them comfortable — however comfort looks for them.”

On patient families

• “You’ve done a good job. You set up services. Now let us help you.”

On service vs money

• “It’s not always about the dollar. My reward is your referral.”
• “I didn’t take a dollar because it wasn’t about that — it was about the care.”

On why she keeps returning to the profession

• “The reward and the service — that’s what brings me back.”

Rushion on trust

• “All you want is for the person you love to be cared for with dignity.”

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brian Custer.

Summary of the Interview

On Money Making Conversations Masterclass, Rushion McDonald interviews Brian Custer—Emmy Award–winning sportscaster, ESPN anchor, play-by-play commentator, cancer survivor, fashion enthusiast, and HBCU graduate of Hampton University. The discussion moves through Custer’s early life in Columbus, Ohio; the influence of Black media figures on his career; his journey from a childhood dreamer sitting beside his grandmother watching Walter Cronkite to becoming a nationally recognized sports broadcaster; and his path into fraternity life as a member of Kappa Alpha Psi.

Custer describes how he discovered broadcasting at an early age, secured internships in high school, and worked grueling night shifts in radio before transitioning into television. But the most powerful portion of the interview is his emotional recounting of his battle with aggressive prostate cancer at age 42—a diagnosis he initially wanted to hide. He shares the moment his doctor insisted he use his platform to educate men of color about prostate cancer, a mission he now treats as a calling.

The interview ends with sports talk—including commentary on the Gervonta “Tank” Davis vs. Ryan Garcia fight—and a heartfelt exchange about mentorship, legacy, and the importance of Black excellence and representation in media.

Purpose of the Interview

1. To spotlight Brian Custer’s broadcasting journey

He shares how childhood influences, mentors, and early opportunities shaped his journalism career.

2. To promote awareness about prostate cancer in men of color

Custer uses his personal story to break stigmas surrounding screenings, early detection, and open discussion.

3. To inspire listeners to pursue their dreams despite obstacles

He emphasizes resilience—from working overnight radio shifts to confronting a life-threatening diagnosis.

4. To highlight the impact of HBCUs and Black fraternities

He explains how Hampton University and Kappa Alpha Psi shaped his identity and leadership.

5. To celebrate representation in sports media

Custer honors trailblazers like Irv Cross, James Brown, and Carol Simpson, showing how visibility opened doors.

Key Takeaways

1. Early exposure builds dreams

Watching Walter Cronkite, Friday Night Videos, and Ted Koppel developed his passion for broadcasting.
His grandmother’s nightly viewing rituals deeply influenced him.

2. Representation matters

Seeing Irv Cross, James Brown, and Carol Simpson on television affirmed his ambition and provided powerful role models.

3. Hard work—not shortcuts—built his career

Custer’s first job was midnight–8 a.m. radio, reading hourly newscasts.
He later interned and volunteered long after programs ended to gain experience.

4. Prostate cancer is a silent but deadly threat

His routine physical revealed a suspicious PSA level (5.4), leading to a biopsy and an aggressive cancer diagnosis.
He initially refused repeat screenings due to stigma but credits his doctor’s persistence with saving his life.

5. Using his platform for good became a mandate

His surgeon urged him to become an advocate for prostate cancer awareness—particularly for Black men, who are disproportionately affected.

6. Vulnerability creates connection

Custer’s openness about fear, masculinity, and mortality mirrors Rushion’s own thyroid cancer journey, creating an intimate, healing conversation.

7. Career longevity requires authenticity and relationship-building

Custer praises mentors like James Brown and the brotherhood of Black media professionals.
He underscores the importance of connections—not shortcuts—in building a respected brand.

Notable Quotes

(All directly from the transcript.) [Brian Custer | Txt]

On childhood dreams & representation

• “I knew what I wanted to do when I was five.”
• “Ted Koppel… the way he interviewed people… I was enthralled.”
• “Irv Cross was the guy… then it became James Brown for me.”

On fraternity life

• “All I knew was Kappa Alpha Psi.”
• “The streets of heaven are crimson and cream.”

On breaking into broadcasting

• “My first job… midnight to eight… delivering the newscast every hour.”
• “The news director said, ‘You certainly don’t look the way you sound.’”

On prostate cancer

• “You got cancer. It’s aggressive.”
• “All I heard was cancer.”
• “My doctor said, ‘Use your platform… men of color need a young face like you.’”

On stigma and survival

• “People stereotype what a cancer survivor looks like.”
• “Cancer doesn’t go away when you ignore it.”

On sports and life

• (On Garcia vs. Tank Davis):
  “That liver shot… it was a business decision. He’s too pretty to get his face rearranged.”

On brotherhood and mentorship

• “You’re a legend in this business.”
• “We’re brothers now… I’m lumping you in with my best friend.”

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Hi, I'm Rushion McDonald, the host of the weekly Money Making Conversations Master Class show. This show provides interviews and information for everyone. It’s time to stop reading other people’s success stories and start living your own.  Have you ever thought about starting a business? If so, why did – or didn’t – you do it?

I am sharing valuable insights on how to be a successful business owner and the role Amazon Business can play in streamlining operations.

Keys to Business Success

Hiring Wisely: Avoid hiring based on familiarity or budget alone—background checks and qualifications matter.
Budgeting & Planning: Many businesses fail because they lack a financial plan before launching.
Time Management: Running a business requires dedication—McDonald wakes up at 4:30 AM daily to stay ahead.
Consistency & Trust: Businesses must be reliable—whether it’s keeping inventory stocked or ensuring parking availability for customers.
Learning from Mistakes: McDonald shared his early struggles, including hiring unqualified staff and failing to pay taxes properly.

How Amazon Business Helps

Bulk Purchasing: Saves time and money by allowing businesses to buy supplies in bulk.
Smart Insights: Amazon Business Analytics helps track spending and optimize purchases.
Efficiency & Convenience: Offers free accounts with no spending minimum, making it accessible for small businesses and large organizations alike.
Flexible Payment Options: Businesses can choose multiple payment methods for streamlined transactions.

McDonald emphasized that Amazon Business can help entrepreneurs focus on growth rather than administrative burdens. His advice encourages strategic decision-making and leveraging technology for success. The Amazon Business account is free, and there’s no spending minimum.

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.