Best of The Steve Harvey Morning Show

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter.

Founder of AOA Events and PR and Women in Media Global:

🎙️ Guest Introduction

• Danielle Jeter is a proud Spelman College graduate.
• Founder of Women in Media Global, impacting over 15,000 women and students since 2012.
• Based in Miami, originally from Philadelphia.

🧠 Entrepreneurial Journey

• Started in event planning and radio promotions.
• Transitioned into public relations after repeated client requests.
• Founded Affairs of ISIS Events, later rebranded to Affairs of Influence (AOA Events and PR) due to public perception issues with the name “ISIS.”

🔁 Rebranding Lessons

• Rebranding was prompted by client feedback and public confusion.
• Took a strategic approach: consultations, think tanks, redesign of all brand assets.
• Resulted in a more relatable and inclusive brand identity.

📣 Strategic Communications

• Focuses on external communications to connect clients with their target audiences.
• Emphasizes the importance of attention economy—competing with platforms like TikTok, Instagram, and podcasts.
• Advocates for short-form, impactful messaging.

🧩 Brand & Brand Activation

• Brand = Reputation, not just logos or colors.
• Brand activations create emotional connections through experiences (events, kiosks, partnerships).
• Smart activations happen where the audience already is (e.g., Formula 1, festivals).

❌ Common Mistakes

• Not budgeting for marketing.
• Trying to appeal to everyone instead of focusing on a niche audience.
• Ignoring feedback from clients or social media comments.

💼 Client Onboarding Process

• Free discovery calls.
• Intake form to understand goals and pain points.
• Services offered on a retainer basis.
• Encourages clients to allocate 10–30% of profits to marketing.

📈 Marketing & Sales Accelerator

• Danielle offers a 6-week accelerator program for startups and growth-phase businesses.
• Emphasizes the importance of marketing systems and sales strategy.

🎧 Women in Media Global & Podcast

• Created to address the lack of female representation in media.
• Hosts conferences and a podcast called The Woman Speaks Show.
• Available on Spotify, Apple Podcasts, YouTube.

#SHMS #STRAW #BEST

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Crystal Hughes.

🎯 Purpose of the Interview

To spotlight Crystal Hughes’ entrepreneurial journey, her resilience through adversity, and her innovative contributions to the beauty industry and nonprofit work. The interview aims to inspire listeners by showing how personal challenges can fuel impactful ventures.

🗝️ Key Takeaways 1. Early Entrepreneurship & Adversity

• At age 21, Crystal opened her first wig and natural hair salon in a flea market.
• Shortly after, she was incarcerated for bank fraud—a decision she made out of desperation to fund her business dreams.
• She wrote a book titled Money and My Daughter while in prison, inspired by her experiences and authors like Wahida Clark.

2. Wig Capital Foundation

• Founded to donate medical wigs to cancer patients and others in need.
• Crystal collected and donated over 5,000 wigs in the first year.
• Partnered with beauty supply stores and hospitals (e.g., Howard University Hospital, MedStar).
• Schools helped refurbish wigs in exchange for community service hours.

3. Mobile Glam Squad

• A tech-driven initiative likened to “Uber for beauty services.”
• Connects licensed beauty professionals with clients, especially those who are immobile or in hospitals.
• Aims to provide group health insurance for stylists and expand to college campuses.

4. Personal Healing & Resilience

• Survived a serious car accident resulting in chronic pain.
• Opted out of surgery and explored “sexual healing” as a form of pain management.
• Worked in a Nevada brothel during recovery, combining physical therapy with alternative healing.

5. Land Development in Utah, Alabama

• Inherited one acre of land from her grandparents.
• Plans to build an adult living facility and raise funds through seasonal events like scavenger hunts.
• Noted signs of economic growth in the area (new gas station, dialysis center, Dollar General).

6. Use of Technology

• Embraced tech tools like ChatGPT for legal and business support.
• Shares tech resources with cosmetology students during marketing tours.

💬 Notable Quotes

• “I always wanted to have my own beauty supply store… I figured out a way to do it.”
• “I wasn’t the brains in the operation… but I knew I had to stay confident.”
• “Anything over $1,000, they had to kind of question it.”
• “I wrote my book in prison… it’s fiction based on true events.”
• “I didn’t want to lose myself… I had to figure out a way.”
• “You are a genius.” — a compliment she received from a mentor after promoting her nonprofit.
• “You can’t stop yourself sometimes… you don’t let the system stop you.” — Rushion McDonald on Crystal’s entrepreneurial spirit.

📌 Final Thoughts

Crystal Hughes’ story is one of resilience, reinvention, and resourcefulness. From incarceration to innovation, she has turned personal pain into purpose, creating platforms that empower others—especially women facing medical and financial challenges.

#SHMS #STRAW #BEST

Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success.

Business Podcast

Entrepreneurship

Small Business

Business Growth

Financial Literacy

Wealth Building

Black Entrepreneurs

Minority Business

Leadership

Executive Leadership

Business Funding

Marketing Strategies

Personal Development

Startup Advice

Sales Training

CEO Interviews

Founder Stories

Professional Development

Economic Empowerment

Business Success

Networking

Brand Building

Innovation

How to start a business

Small business funding

Entrepreneur success stories

Business leadership podcast

Wealth building strategies

Black entrepreneur podcast

Minority business development

Marketing for small businesses

Business growth strategies

Startup funding opportunities

Executive leadership training

Financial literacy education

Success mindset podcast

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.