Beta Male Revolution

Are you thinking of making the shift from your first half to your second half of life? What does retirement look like for you? Is working remotely the way of the future?

In this podcast episode, Billy and Brandy Eldridge speak to Tom Schwab about his company, Interview Valet, and how he built the life he wanted.

Meet Tom Schwab

Tom Schwab knows how to build an online business. He’s done it successfully several times and now helps others find online success with podcast interview marketing.

Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.

The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.

Visit Tom’s website, connect on Facebook, LinkedIn, YouTube, Instagram and Twitter.

In This Podcast

Summary

* What brought Tom into the world of podcasting

* The shift from Tom’s first half to his second half of life

* Freedoms that weren’t there before

* Working with your partner

* The hardest lesson Tom has had to learn

What brought Tom into the world of podcasting

And my mom always asked, she doesn’t understand podcasts, ‘What does that have to do with podcast interviews?’ And I’m like, ‘Mom, it’s not about the podcast interview. It’s about the connection.

After travelling the world with the Navy, Tom moved to Kalamazoo, Michigan, concerned that his world would get small again. What he has since realized is that it is an amazing time to be alive as we can connect with people around the world on this free platform of podcasting and hear new ideas. To him, that makes a really rich life and that’s what he does as a business now. His team’s goal is to personally connect thought leaders to millions of people who they could serve for the betterment of all.

The shift from Tom’s first half to his second half of life

The pivotal moment for Tom was the loss of his dad to cancer. Tom was in his early 30s at the time and it struck him that life is not forever, we all have a limited amount of time, and we don’t know how long that time is. Tom started thinking about how he wants to live this life if he might only have another 25 years or so left, and while talking with a close friend they decided that for them retirement was going to be doing fun things with interesting people and writing it all off as a tax expense. Four years ago when he turned 50, Tom looked at it and said that he was now going to consider himself retired and do just that.

Freedoms that weren’t there before

We can do so many things from our phone, from our laptops. And really, you know, today people really don’t care if you’re in a cubicle, or you know, if you’re on the beach on your computer just so long as the work gets done.

10 years ago, work was where you went, not what you did. Technology wasn’t advanced enough and if the pandemic had hit 5 years earlier it would have looked drastically diff...

How do you keep your faith and move forward after a trauma? What should you do to heal from the physical and emotional scars? What is the hardest lesson to learn after a tragedy?

In this podcast episode, Billy and Brandy Eldridge speak with Cody Byrns about his book Scar Release: Breaking Free of Yesterday’s Troubles and the experience that led him to write it.

Meet Cody Byrns

Cody Byrns is an internationally recognized speaker, a number one best-selling author, and the founder of The Cody Byrns Foundation for Burn Survivors. In May 2013, Cody’s life was changed drastically after he was rear-ended by a box-truck whilst stopped at a red light on the highway. He was considered dead until first responders saw his hand move. He received many injuries that day, including severe burns to almost 40% of his body. After years of countless surgeries and rehabilitation, Cody has chosen to not allow his scars to keep him bound in bitterness and defeat. Instead, he uses his story to uplift others.

His vision is to help people live free from the bonds of scars (physical and emotional), equipping others with the proper steps to walk out of their past hurt and defeat and run toward their full potential. As a thought leader, he speaks worldwide to provide relevant, applicable, and thought-provoking messages.

Visit Cody’s website, connect on Facebook, Instagram and Twitter.

In This Podcast

Summary

* Getting involved with the ministry

* Questioning God after his accident

* Moving forward and keeping the faith

* The aftershock

* Cody’s life today

* The hardest thing that Cody had to learn

Getting involved with the ministry

Cody grew up going to church with his cousins before his parents were saved, when they took him to kids camp. He saw one of the speakers there who was also a juggler, and that stuck in his mind as something he wanted to do one day. In his younger years, he felt a calling to do clown ministry and gained a lot of confidence through that. He was known for his juggling and comedy, so he honed those skills and continued with clown ministry after high school, where he joined a ministry training program in Illinois. He worked part-time as an associate children’s pastor at his church, while doing additional schooling and getting his pastoral credentials until he started working full-time and traveling for the job.

Questioning God after his accident

I don’t believe God did this to me, I believe we live in a world where things just happen. We, as human beings, we have free will, things will occur, whether I’m a Christian or not a Christian. However, the benefit of being a Christian is I have Jesus to cling to.

Cody does not claim to be a perfect human being or anything like that, but he was definitely trying his best to do everything right in his life, so after his accident he was constantly wondering why it had happened to him and questioning God. Then a pastor from one of the churches he had spoken at before the accident contacted him. He wanted to connect Cody with a fellow burn survivor who had been speaking for years to military personnel and at schools and churches. Cody contacted this man, and he told the story about his burn tragedy which had led to scars on his face and amputated fingers.

One day, this man was on television with a lady who told him that God allowed the accident to happen because He could trust him with the scars. That statement changed his entire life, and made Cody look at his tragedy in the same way. Now,

Are your views now different to the ones you grew up with? Can there be beauty in losing everything? Do you use your privilege to be an ally for marginalized groups?

In this podcast episode, Billy speaks to Pastor Israel Hogue about his evolving faith journey and becoming an LGBTQ ally.

Meet Pastor Israel Hogue

With over 30yrs experience in ministry, Israel Hogue brings both wisdom and experience to Simplicity.

Israel joined the Simplicity Church community in June of 2018, and he’s been shaking things up ever since.

Through scripture, stories, humor, and emotion, Israel’s sermons are educational, meaningful, and offer practical lessons and teachings for real-life application.

Visit Israel’s website.

Connect on Facebook, Instagram, Twitter, and YouTube.

In This Podcast

Summary

* Israel’s move to Oklahoma

* Having a different view

* Going from Side A to Side B

* The beauty in losing everything

* Having the privilege to recover

* The inspiration to be better and keep on going

Israel’s move to Oklahoma

Sometimes you only learn by doing. You only learn by making the mistakes because you just don’t know where the landmines are until you step on a couple.

In 1992, Israel chose to leave BIOLA (Bible Institute of Los Angeles) and return to Oklahoma. He knew that he had a call to God, he knew that he wanted to be in ministry, and he didn’t want to wait until the end of school to start doing something. Israel knew that he would be able to get a job at the church that his dad had started, and was very excited about the move. He started out as an associate, helping out the youth pastor at the time. That youth pastor then moved on to another position and Israel took over. He and his family were going to make things right that were wrong in their own lives and in their family. As he looks back on it, Israel realizes how naive he was. He has changed so much since those moments but they were still exciting.

Having a different view

Israel’s sermons talk about social issues, marginalized groups, LGBTQ, Black Lives Matter, etc. These aren’t things that were being worked on when he moved to the very conservative Southern Nazarene University. Israel remembers a particular class in Biology Psychology that made him realize that some people are born gay and the whole argument from the religious fundamentalists that you can’t be “born that way” was thrown out for him. This took Israel to a place of “What does that mean?” Israel calls this going from side A to side B (a phrase he learned from other LGBTQ sibling and allies):

* Side A – The Christian fundamentalist thing that says gay is a sin and an abomination.

* Side B – Being open and affirming that it is not a sin. God makes you that way and He loves you that way. You can be a full member of the Kingdom of God even in your LGBTQ’ness

Going from Side A to Side B

And what our business is, as God people, Jesus people, is just to love people where they are and let them love God where they are. And we’ll all just go together and make a giant, big, beautiful family.

How Israel changed his way of thinking and moved over to Side B:

First move

Understanding that God makes some people this way but some people who are gay or lesbian are like that because of trauma and they’r...

How do you define marriage? What can you do to fix the issues in your marriage effectively? How can you reignite the joy and happiness in your marriage?

In this podcast episode, Billy and Brandy Eldridge speak with Peter Lynn and Tod Jacobs about their book, Not A Partnership, and their ground-breaking perspective on marriage.

Meet Peter Lynn and Todd Jacobs

Tod Jacobs is Director of the David Robinson Institute for Jewish Heritage in Jerusalem, which he co-founded in 2005. Prior to his current role in teaching and counseling his students and alumni, he enjoyed a distinguished career on Wall Street as one of the leading authorities on the telecommunications industry globally. As a managing director at JP Morgan and before that a partner at Sanford C. Bernstein and Company, Tod acted as a frequent commentator on network television and in leading newspapers and magazines, and testified several times before the U.S. Congress as an expert on telecom and media issues. His credits in print and broadcast journalism, where he worked prior to Wall Street, include nominations for both the Pulitzer Prize for investigative journalism and the Emmy Award. Tod lives in Jerusalem with his family.

Peter Lynn has served as Dean of Students at the David Robinson Institute for Jewish Heritage since its inception. An MA in Applied Positive Psychology (MAPP) from the University of Pennsylvania, Peter lectures at Touro College in Jerusalem. He is also Founder and Director of the Greatness Within Seminars, where he helps empower individuals and organizations through the application of Positive Psychology. An accomplished athlete and Ironman finisher, Peter was captain of the US World Duathlon Team. Peter lives in Jerusalem with his family.

Visit their website and connect on Facebook, Instagram, and YouTube.

In This Podcast

Summary

* The path that led to ‘Not A Partnership’

* Defining marriage

* Taking responsibility for fixing the issues yourself

* The two-phase formation of reality

* The four pillars of giving

* Going from despair and hopelessness to joy and happiness

The path that led to ‘Not A Partnership’

You’ll find Tod and Peter at The Dr. David Robinson Institute for Jewish Heritage in Jerusalem, established in 2005, where they work with accomplished students in their 20s and 30s from a variety of backgrounds, including medicine, finance, consulting, social work, and acting, but generally with little to no involvement with or training in religion. One thing that Tod and Peter find with their students is that regardless of how accomplished and knowledgeable they are, they are sadly unprepared for building their families, a part of their lives they deem the most important.

When entering into a new career, people generally prepare for years, get relevant education, and have an idea of what succeeding in that career would look like for them. They know how to go for the job, they know the review process, and they know how to measure progress or lack thereof. Conversely, looking at marriage, people don’t approach it in that same way by doing research, preparing, getting education and training, understanding the review process, and having a clear picture of a successful spouse or a successful marriage.

Once they realized the potential of looking at marriage similarly to how people look at careers, Peter and Tod began spending more time studying within the field of marital education.

What are the three habits to avoid when building relationships? What three habits will revolutionize the way you build relationships? What can you do today to help you find fulfillment?

In this podcast episode, Billy and Brandy Eldridge speak with Dr. Paul Corona about the three keys to revolutionizing your relationships.

Meet Dr. Paul Corona

Dr. Paul L. Corona is a clinical professor of leadership in the Kellogg School of Management at Northwestern University, where his teaching and coaching ratings average 96/100. Paul is also the founder of the award-winning Lee’s 3 Habits system, which helps motivated professionals and organizations build stronger relationships and achieve greater happiness – and he’s the author of The Wisdom of Walk-Ons: 7 Winning Strategies for College, Business and Life.

As a Leading Global Coach award winner, Paul was considered for the first Thinkers50 Marshall Goldsmith Coaching & Mentoring Award (the Thinkers50 Awards have been called “the Oscars” of management thinking).

During the past 35 years, Paul has transformed himself from a business person into a performance improvement specialist. He previously held a variety of leadership roles in Fortune 500 corporations, a Big 4 accounting and consulting firm, and major research universities.

Most importantly, Paul is a husband, parent, and friend.

Visit Dr. Corona’s website and connect on LinkedIn.

In This Podcast

Summary

* Lee’s 3 Habits

* Telling, talking, taking versus asking, listening, giving

* Finding fulfillment

* The happiness scale

* What we can do today to help start this journey

Lee’s 3 Habits

The “Lee’s 3 Habits” system is based on the idea that almost everybody wants to be happier and one of the most important factors towards true happiness is strong relationships. The most effective way to build strong relationships is to be less focused on ourselves and be more focused on the other person and to:

* Do a better job of demonstrating three habits:

1. Asking

2. Listening

3. Giving

* More than the opposite:

1. Telling

2. Talking

3. Taking

The way that the other person sees us more focused on them and caring more about them is by how well we ask them insightful questions, how well we listen to them, and how well we give them things like respect, service, or an idea.

Watch the 3-minute micro-movie here.

Telling, talking, taking versus asking, listening, giving

When the natural Billy, the selfish, self-centered, I want what I want when I want it Billy walks into a room and he’s the telling, talking, taking person, it’s not the healthiest part of his being. It is born out of insecurity and wanting people to like him. He wants to tell people how important he is so he gets feedback and validation, but this actually pushes people away.

When he is on the learning and listening side, people come in closer and establish more authentic relationships with him. Billy wonders why it is so hard to do the right thing and so natural to do the thing that pushes people away?

If we go back to the beginning of time, we had to be self-focused in order to survive. Now, in cities and suburbs, we do it to thrive. We think that saying something funny or intelligent will help us thrive and be happier, that if we show how accomplished we are, that’s going to make us feel secure. It’s just another manifestation of self-absorption.

Finding fulfillment

If you’re still wondering if you’re fulfilled, you’re probably not fulfilled yet.

Are you looking for fulfillment? How can understanding your why give you purpose? Are you willing to do the work?

In this podcast episode, Billy and Brandy Eldridge speak with Dr. Paul Corona about finding true fulfillment in life, even in a pandemic.

Meet Dr. Paul Corona

Dr. Paul L. Corona is a clinical professor of leadership in the Kellogg School of Management at Northwestern University, where his teaching and coaching ratings average 96/100. Paul is also the founder of the award-winning Lee’s 3 Habits system, which helps motivated professionals and organizations build stronger relationships and achieve greater happiness – and he’s the author of The Wisdom of Walk-Ons: 7 Winning Strategies for College, Business and Life.

As a Leading Global Coach award winner, Paul was considered for the first Thinkers50 Marshall Goldsmith Coaching & Mentoring Award (the Thinkers50 Awards have been called “the Oscars” of management thinking).

During the past 35 years, Paul has transformed himself from a business person into a performance improvement specialist. He previously held a variety of leadership roles in Fortune 500 corporations, a Big 4 accounting and consulting firm, and major research universities.

Most importantly, Paul is a husband, parent, and friend.

Visit Dr. Corona’s website and connect on LinkedIn.

In This Podcast

Summary

* What fulfillment truly means

* Fulfillment formula

* Accountability, vulnerability, and authenticity

* Do we ever really understand who we are?

* Finding purpose and fulfillment during tough times

* Pushing people to go deeper to find their purpose

What fulfillment truly means

If you can find out your meaning, your why, and have strong relationships, I believe that is true fulfillment.

In Paul’s own life journey, he learned about achievement and accomplishment in a very Western way which can be terrific but what he ended up discovering later in life, through his own experience, is that a lot of people still didn’t feel very good even when they did all that. Paul began to wonder why and what more is needed so did a lot of research. This research suggests that in order to be truly fulfilled, we have to have:

* Great relationships – deep, sincere, respectful relationships, at work, at home, and in our communities.

* Purpose beyond accomplishment – something that is more meaningful to us. What kind of significant impact are we trying to have above and beyond just earning a good living or having the right job?

Fulfillment formula

It’s not just what you’re trying to do, but why? What is the significant positive impact that you hope to achieve? Why are you doing this? And if you feel good about your why then I believe you’re purposeful. So when you put all that together, somebody who’s coachable, somebody who cares a lot about relationships, somebody who cares about their why then I think we have a chance at fulfillment and that’s why I come with this fulfillment formula.

Paul’s formula consists of these vital variables:

* If somebody wants to be helped, if somebody wants to do the work, then that’s great. If they don’t then he just can’t be a good helper to them.

* Are they embracing the idea that relationships are vital and foundational?

* Do they have a purpose beyond accomplishment as mentioned earlier?

Accountability, vulnerability, and authenticity

You can’t get people there, they have to get there on their own when they’re ready, you can’t fast track the process. So many times,

How can the 12-step program help you to rediscover your faith and get back to Jesus? What are the differences between traditional teachings in the church and modern Christianity? Why can’t you simply justify everything with scripture?

In this podcast episode, Billy and Brandy Eldridge speak with Nadia Bolz-Weber about faith and modern Christianity.

Meet Nadia Bolz-Weber

Nadia Bolz-Weber is the author of three New York Times bestselling memoirs: Pastrix; The Cranky, Beautiful Faith of a Sinner & Saint (2013), Accidental Saints; Finding God in All the Wrong People (2015), and SHAMELESS: A Sexual Reformation. She is the creator and host of the podcast “The Confessional with Nadia Bolz-Weber”.

As an ordained Lutheran pastor (ELCA), she founded the House for All Sinners and Saints in Denver, Colorado, a quirky congregation which she served for over 10 years. Nadia travels domestically and internationally as a speaker and has been featured on NPR’s Morning Edition, On Being with Krista Tippett, Fresh Air, CNN, and in the Washington Post, Bitch magazine, The New Yorker and The Atlantic. International media coverage includes BBC World Service, The Guardian, and magazine features in Germany, Poland, and Switzerland.

Visit Nadia’s website and connect on Instagram, Twitter, and Facebook. Listen to her podcast here.

In This Podcast

Summary

* Alienation within yourself

* Sin and liberalism

* Confession and freedom

* Being a woman at the forefront of the new Christian movement

* Addressing inequality as a Christian

* The Bible is not a book, it’s a library

* Justifying instinct is faith

Alienation within yourself

When you are told something that you must take as the truth but do not believe it to be true, this creates a conflict. You start to feel as though since it is supposed to be the truth, you are not allowed to doubt it, or to trust your own feelings, or to trust your heart, or to trust your own experience. That conflict often becomes internalized as you start to feel that you are the problem, and you alienate from yourself and often start acting out. This can happen with the traditional teachings in the church, especially surrounding sin, causing you to act out and reject those teachings.

Sin and liberalism

Nadia describes herself as “not a great liberal”, mainly because she talks a lot about sin, which is not something you hear liberals talking about. But the way that Nadia thinks about sin is “the human propensity to f*** things up”, as defined in Unapologetic by Francis Spufford, which could be more applicable now in modern, more liberal times. Everyone has that part of themselves that they don’t fully trust, the part of them that could “f*** things up”, and it’s a more tangible way of describing something that you need to manage than the more traditional understanding of ‘original sin’.

Confession and freedom

So often, we don’t want to look at the actual truth of things, the actual truth of ourselves. But Jesus said, the truth is the thing that sets us free, that’s where the freedom comes from. So,

What is an enneagram? Do you know your personality type? How can knowing your intelligence center and personality type help you deal with life problems and situations?

In this podcast episode, Billy and Brandy Eldridge talk to Jackie Coban about enneagrams.

Meet Jackie Coban

Jackie is a triple-certified coach in Life Coaching, Enneagram Coaching, and Neurolinguistic Programming. She is the founder of Table For 9 Coaching and the host of the Table for 9 podcast. She is a quick-witted, passionate, fire-cracker woman whose personal philosophy is that it IS possible to see people win in life, love, and work.

Jackie is a coach who works with various individuals and groups to help them embrace who they are and what they bring to the table, no pun intended. She is well-balanced in where she has worked: law offices, anti-sex trafficking movements, the non-profit sector, human resources, finance, and the like. She had one thing in common in all places: the pull to “make it work” for everyone. After leading 5+ teams simultaneously at a non-profit organization, she realized what everyone brought to the table was truly different and equally valuable, and she wanted other people to see it, too.

Visit Jackie’s website and connect on Instagram. Listen to her podcast here.

In This Podcast

Summary

* Ugly mirrors

* Jackie’s “aha” moment

* WTF is the enneagram?

* The enneagram and spirituality

Ugly mirrors

There’s gotta be a why, but I can’t figure it out.

Based on the expectations around Jackie, she had been suppressing a lot. You run away as much as you can but you realize you can’t run from yourself and you finally hit a breaking point. You’re stuck with yourself, you’re in this place of knowing what’s going on around you, you know what you’re doing, and you see what you’re doing, but you can’t figure out why you’re doing it. When you don’t have something that tells you this is a stop sign, when you don’t have boundaries, and when you’re stuck, all you’re looking at is a mirror that you can’t explain. You have to look at this person in the mirror and acknowledge that you’re going to take her wherever you go but you’re going to embrace her and figure out what the healthiest version of her is.

Jackie’s “aha” moment

Rock bottom doesn’t have to be your only teacher. Every single day we can choose to look at ourselves and ask why.

A couple of years ago, Jackie started working with survivors of trafficking. This is when she started to realize that there was a lot more to her than what she was singing. Jackie’s moment came when she hit rock bottom but she tells her clients that rock bottom doesn’t have to be their only teacher. Every day, we can choose to look at ourselves and ask why. Asking yourself that constantly and doing that little work helps you avoid rock bottom and start the journey to self-awareness.

WTF is the enneagram?

The enneagram is a personality test that defines nine types of people:

1. The perfectionist or the reformer

At their core, they feel like if the world around them is not perfect, they’re not perfect. They fear being bad or unredeemable, because that’s what imperfection means to them.

2. The helper

The kind of people that are really warm and approachable, but they honestly feel that if they’re not needed, they’re not going to be loved or seen.

3. The achiever or the best

The people you look at and say they’re CEO bound. Their worth is tied to their work and they struggle a lot with imposter syndrome.

Were you a child of divorce? Do you struggle to make your relationships last? How can you heal your own demons?

In this podcast episode, Billy and Brandy Eldridge talk to Brad Robinson about what makes relationships last.

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Meet Brad Robinson

Brad Robinson became a marriage and couples therapist over a decade ago because he was tired of seeing friends and family suffer the misery of bad relationships that sometimes ended in a bitter divorce.

As a child of divorce due to infidelity, he made it his life’s mission to help couples heal so they could be the parents and the people they really want to be.

Today he is an international marriage and affair recovery expert. Brad is a featured TEDx speaker and highlighted in various publications such as ABC, NBC, CBS, and the New York Post.

Visit Brad’s website and listen to the podcast here.

In This Podcast

Summary

* Who you should marry

* The lighthouse and the harbor

* Healing demons

* The building blocks to a healthy relationship

* Initiators and hesitators

Who you should marry

Brad eventually figured out a way of figuring out who you should marry, or at least consider marrying. You ask them one simple question…Who did you go to when you were little? So, whose lap did you crawl into when you were sad, afraid, or hurt? This simple question can have a profound answer…”I had my mom/I had my dad”, and the person can give you clear stories.

This is not that they necessarily had a trauma-free childhood but they had somebody who showed healthy modeling of how to be a lighthouse, a harbor, and how to really be emotionally supportive and attuned. This is the type of person who will probably be healthier to be in a relationship with. If the person tells you they don’t remember or just give you a “mom or dad” answer with no specifics, then if you choose to go into this relationship just know that there is going to be a lot of growth that has to occur in order for you to have a healthy relationship.

The lighthouse and the harbor

We’re all dealing with the same problems but people who have a love that lasts, deal with those problems differently. They are there for each other as a lighthouse and as a harbor. They are in tune with each other and are sensitive, supportive, and available to each other.

* Lighthouse – Operate as a receiving function. I know there are storms out there, monsters at the bottom of the ocean, waves trying to knock you over. There’s fog and sometimes you just can’t see your way. I’m going to shine my light for you and be available. And I’m going to have hot cocoa ready for you and I’m going to have dry blankets and warm clothes for you when you come in. I want to hear your latest adventure,

Are you hustling through 40-hour work weeks? Do you want to be able to spend more quality time with family and friends? How can cutting down your work hours actually increase your productivity?

In this podcast episode, Billy and Brandy Eldridge talk to Joe Sanok about slowing down to get more done.

Podcast Sponsor

There are many ways to keep your practice organized, but TherapyNotes is the best. Their easy-to-use, secure platform lets you not only do your billing, scheduling, and progress notes but also create a client portal to share documents and request signatures. Plus, they offer amazing, unlimited phone support so when you have a question you can get help FAST. To get started with the Practice Management Software Trusted by over 35,000 professionals go to TherapyNotes.com and start a free trial today.

To get 2 free months of TherapyNotes click on www.therapynotes.com and enter the promo code: Joe

Meet Joe Sanok

Joe Sanok is a keyword and TEDx speaker, business consultant, and podcaster. He has the number one podcast for counselors – the Practice of the Practice Podcast. Joe is a rising star in the speaking world. Joe Sanok has successfully helped counselors grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world.

Visit Joe’s website, Practice of the Practice, or follow him on Facebook, Instagram, and Twitter.

In This Podcast

Summary

* Following opportunities

* When things go wrong

* Thursday is the New Friday

* Giving information away for free

* Curiosity

* Where to start in order to slow down a bit

Following opportunities

The idea of stepping into business opportunities was a really hard thing for Joe but one that came up was talking on a local radio station about the therapy and sailing project that he helped start. After the show, Joe told the host that if she ever needed a local psychologist or counselor to weigh in on topics, he’d love to come back and talk about other issues. She told him to email her some topics and sort of blew him off. He sent her three to five captivating ideas and she said she wanted to do all of them. Joe went on the show every week which led into other radio shows, it fed into his private practice, and it became a huge marketing asset. When you’re given an opportunity by someone you have to ask yourself how you can make the most out of it.

When things go wrong

Fall in love with the pain in the people before you pitch the product, then you can have your audience actually tell you what they want next.

If something “fails” now or doesn’t launch as well as he thought, Joe views it less as a failure and more as information. When Joe is launching something new, he goes through a very clear system to test out whether or not there is interest before he invests time and money into it. Once he started doing that, the failures really disappeared because if something isn’t clicking with his audience then he can get rid of the idea early on. When Joe didn’t do it that way he ended up with something that didn’t scale at all and was a ...