In the past few decades, strategy has become increasingly sophisticated. If you work for a sizeable organisation, chances are your company has: a marketing strategy a corporate strategy a global strategy an innovation strategy an intellectual property strategy a digital strategy a social strategy and a talent strategy And in each of these domains, talented people work on long lists of urgent initiatives.

Our guest today shows how the best companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference. We welcome the author of "Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance", Felix Oberholzer-Gee