In this episode of the Rethink Retail Podcast, host Melissa Minkow interviews Mark Sciortino, Senior Vice President & General Manager, Retailer Technology & Solutions at Vestcom. They delve into the transformative impact of store digitization and the integration of physical and digital experiences. The conversation covers the pivotal role of data in modern retail, with Mark underscoring how technologies like digital twins can optimize store environments.

They also discuss the significance of maintaining consumer trust as retailers look to integrate electronic shelf labels (ESLs), balancing traditional and digital pricing strategies. Practical advice on building a hybrid in-store environment and an introduction to Vestcom's storeLink™ platform are also provided, highlighting the exciting potential and challenges of the digital transformation era in retail.