On this episode of The SaaS CFO Podcast, host Ben Murray is joined by Ricardo Ghekiere, co-founder of BetterPic. Ricardo takes us through his unconventional entrepreneurial journey, starting with running a coffee bar, dabbling in a variety of ventures, and eventually making his way into the tech space. He shares the fascinating story of how he acquired BetterPic for just one dollar, rebuilt the company from the ground up, and scaled it into a thriving AI-powered business that transforms selfies into professional headshots. 

Ricardo talks about navigating the challenges of transitioning from a B2C to a B2B go-to-market strategy, lessons learned from his first fundraising efforts, and his approach to metrics and profitability. We also get a sneak peek into BetterPic’s expansion into the fashion industry, their recent $2.5 million seed round, and Ricardo’s candid insights on scaling, pricing, and international growth. Stick around for actionable advice, behind-the-scenes stories, and a look at what’s next for BetterPic and its new ventures. 

Show Notes: 

00:00 Difficulty Attracts Talent 

03:25 "Consumer-First, Expand to B2B" 

08:53 Startup Secures $2.5M Funding 

12:38 "Finding the Right Investors" 

15:22 "B2B CRM Essential for Upselling" 

17:49 Pricing Experiment Insights 

20:09 Monthly Business Metrics Overview 

23:52 Business Acquisition in San Francisco 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/betterpic-raises-2-5-million-in-seed-round 

Ricardo Ghekiere’s LinkedIn: https://www.linkedin.com/in/ricardo-ghekiere/ 

BetterPic’s LinkedIn: https://www.linkedin.com/company/betterpic/ 

BetterPic’s Website: https://www.betterpic.io/ 

To learn more about Ben check out the links below: 

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SaaS Metrics courses here: https://www.thesaasacademy.com/ 

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout 

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray