Ben Rubin, VP of Revenue at Remotish, joins the show to share his perspective on the age of the connected customer and the resulting big bets he sees his organization making as we prepare for 2023. Ben digs into the importance of human connection, and how it manifests itself in sales calls, client engagements, and hiring pipelines—citing that even in B2B communications and interactions, it’s human-to-human. He also digs into the value of a connected platform and access to data that covers the entire customer journey. Looking ahead to 2023, Ben shares some of the adjustments Remotish is planning to make to their operating model—including the required lengths of their RevOps and WebOps service offerings and the installation of a new, role-based learning path model for team development. Remotish also has historically requested their team to complete and achieve all of the certifications offered by HubSpot Academy, but is making a change to reflect a catalog of certifications growing in size and in diversity of topic/function coverage.