I am sitting here in the last quarter of the year in 2024. As I look into the future, there are some really exciting aspects of our business, and there are some real risks.

I am planning out my next few years for myself as well as working on what I can tell people I coach and work with.

As I started writing down my thoughts to make them coherent, I realized this was an episode.

Let me share with you what I see as the five strengths (rewards) of the business and the five weaknesses (risks) of the industry as we move forward into 2025.

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