Todays episode is a hot one as we joined forces with our friend, Rose Wetzel, of Cult Skincare from East Idaho to discuss the juicy details of price increases and rebranding. 

Cult Skincare on Instagram: @cultskincare 

Find us: 

Instagram: @the_esthi_coach @sweetcheeksuniversity @sweetcheekswaxingskincare 

www.sweetcheeksuniversity.com

We'd love to hear from you! [email protected]

Have you ever been in that place in your business when services are slow, sales are down and you are panicking and wracking your brain trying to figure out what to do and how it happened? This episode includes a guide of what to do when times are slow. The answers are within and without so we have dissected different aspects of this guide and done a deep dive into what is required to get your business back on track and keep it that way. 

1. Evalute the amount of energy you are giving your business.

2. Evaluate if there are other areas of your life that are bringing your energy down or if you are mentally and emotionally low aka your vibes are off and then focus on getting them up first - then immediately take some action steps toward your business.

3. Evalute what you were doing when business was good. Additionally evaluate what is not currently working for you in the business currently. Be ready to let some things go and pivot.

4. Make sure you have a solid vision of where you want your business to be on a daily, weekly, monthly, quarterly and yearly basis and then work backward and identify what the habits are that need to be in place to get you there - additionally, schedule in as much as you can to be sure you keep yourself accountable and on track.

5. Evalute where you could add value to your services and in your retail sales even down to the way you are talking about products. We are in a recession of inflation and people are spending money on and budgeting for what is the most valuable. This is an opportunity to take a good look at what you are truly offering.

6. Focus on your Google page and building reviews first because you stress too much about social media. 

7. PREBOOK your clients!

8. FOLLOW UP post appointment 

9. All in all - take radical responsibility and accountability and realize that your business tends to come from within more than it does from without and both need to be working in harmony 

Find us: 

Instagram: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coach

[email protected]

www.sweetcheeksuniversity.com

Leadership seems to be one of the most difficult and trying things in our businesses as beauty professionals and our lives. Some of us excel at it and some of us are daunted by it. Yet for so many of us, it seems to be something that we want for growth. Having a team, no matter how small, can lead to growth and expansion. So why is it so hard? We believe in open and trusting leadership that helps cultivate greatness in our team. Come on this journey with us and join us in this conversation! We'd love to hear any thoughts you have about this topic! 

[email protected]

Find us on Instagram:

@beyondestheticspodcast

@sweetcheeksuniversity

@the_esthi_coach 

Our answer might surprise you! Join us for this important discussion as we give our thoughts about the role social media actually plays in your business and let us know what you think! Email us any time at [email protected] 

Find us: 

Instagram: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coach

sweetcheeksuniversity.com

If there is one thing that is the most important and absolute king of being a successful esthetician, it is learning to master the art of relationships with your clients. In this episode we discuss the different ways of doing that to create a deep bond and connection which will lead to the development of long term, valuable relationships that are the determinant of your success. 

Find us: 

Instagram: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coach 

[email protected]

sweetcheeksuniversity.com

In part 2 of our social media influences episodes, we dissect the trends we are seeing on social media and discuss the most productive way to navigate them with our clients to create deeper connection and trust with them. This is a fun episode and we'd love for any feedback on these trends or trends that you have seen that we didn't address.

Find us:

Instagra: @sweetcheeksuniversity @sweetcheekswaxingskincare @the_esthi_coach

[email protected]

sweetcheeksuniversity.com

In today's episode, Tiffanie and Jess dissect and bring light to the fallacy and illusion of living a balanced life. Are you striving for something that isn't attainable or even that you may end up finding out after this episode, you don't want to attain? Find out how to achieve more harmony in your life and practice presence to alleviate the disappointment you are suffering in attempting to live a more balanced life. This will improve the quality of your life and relationships and can't wait for you to join us for this important discussion. 

Where can you find us?

Instagram: @sweetcheeksuniversity and @sweetcheekswaxingskincare @the_esthi_coach

sweetcheeksuniversity.com

Social media has opened up a new world in the skincare and beauty industry that we need to  productively learn how to navigate in so many ways as beauty professionals. Join us as we discuss the world of social media and the influence it has on our clients, our professional image and relationships with our clients and followers. We discuss everything from how to have positive and productive conversations with our clients, coming from a place of non judgement, educating in a positive way and being mindful of the tone we are setting on social media. One of our biggest intentions is to create a new generation of estheticians who come from an open heart space of service and non judgement and social media is a great start as you create your digital image. 

A quickie episode about the importance of your Instagram BIO, what should and shouldn't be included and why this key component is foundational for creating connection, the foundation for success.  

Follow along with our "Looking Ahead to 2024" guide. (Included below). We share our professional and personal goals, how we set ourselves up for success in reaching them, how to pick yourself up when you fall, how to find confidence, motivation and how to stay in alignment! This episode is jam packed full of golden nuggets, mic drop moments and will likely always be one of our absolute favorites for years to come! Grab a cup of coffee and a journal and join us for this beautiful conversation!

2024 Guide

Word of the year

What are your short, medium and long term goals?

How do you set yourself up and prepare to reach your goals? (daily habits, rituals, inspiration, etc)

Things you are going to STOP doing this year

Things you are going to CONTINUE doing this year

Things you want to START doing this year

Things you do to motivate yourself, especially when it’s stuff you don’t want to do and/or life gets hard

Ways you find and keep your confidence

Ways you get back up when you falL

What is your morning routine and how do you maintain it even when it gets hard?

Resources that are going to help you achieve your goals and dreams

FIND US:

Instagram: @sweetcheeksuniversity @the_esthi_coach

[email protected]

www.sweetcheeksuniversity.com