Join host Larry Weidel as he breaks down why digital marketing isn't optional anymore and shares hard-won wisdom on turning your online presence into a powerful business asset. Perfect for entrepreneurs ready to stop making excuses and start making money in the digital age.
What You'll Learn:
- How to approach digital marketing as a necessary business tool rather than an optional extra- Why email marketing remains your most valuable owned channel for customer communication- The four essential digital marketing pillars: content marketing, paid advertising, email marketing, and social media- How to overcome technology resistance and embrace continuous learning in digital marketing- The smart way to track and measure digital marketing efforts for maximum ROI- Why starting imperfectly is better than waiting for perfection in digital marketing- How to build trust through consistent content creation across multiple platforms- The strategic approach to choosing and mastering social media platforms for your specific audience- Why building an email list should be a top priority for long-term business stability- How to leverage free social media platforms before investing in paid advertising

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