Beyond Politics

PART TWO OF TWO-PART MINI SERIES FINALE. As Kamala Harris rises in the polls following her crushing performance over Donald Trump in their debate, we look at the key moments and the hidden psychological strategies that led to the rout. This is the final episode of 'The War to Win Minds' miniseries, and Matt Robison and psychologist Lauren Goldstein run down a dizzying array of mental tactics that were on display and that we will continue to see in the 2024 campaign, including maybe the most important lesson from persuasion psychology--knowing what type of persuasion you are trying to do.

PART ONE OF TWO PART MINI SERIES FINALE. We dive into the explosive psychological strategies behind the Kamala Harris -Donald Trump presidential debate. In this episode of 'The War to Win Minds' series, Matt Robison and psychologist Lauren Goldstein break down the mental tactics used to sway voters and what Harris did to

In this quick reaction show, Matt, Paul, and Alicia dive into the aftermath of the recent debate, discussing who won, who lost, and why both parties should maybe feel frustrated. Kamala Harris is broadly considered the winner against Donald Trump but how much will it matter? And will Taylor Swift's endorsement of Harris matter even more?

In episode 3 of our mini series 'The War to Win Minds,' hosts Matt Robison and Lauren Goldstein delve into the concept of social proof, its influence on political campaigns, and why it's Donald Trump's not so secret weapon in the 2024 campaign.

Is the Kamala-mentum waning? It's a question that was raised in Politico and that's being pushed by the Republican side, especially the Trump campaign. We have some data and some insights from where the campaigns are spending their money. Also, we ask why would Kamala Harris go to New Hampshire? The unfolding legal situations for hunter Biden and Donald Trump, both in court today. And a cute animal story that goes in a disturbing direction.

ABC Legal Analyst Kim Wehle explains how the Supreme Court's decision granting immunity to US Presidents is way more far-reaching that it appears. When paired with the "pardon power," Presidents now wield a devastating one-two punch of power. Wehle is the author of a fascinating new book on the history and law of the pardon, and why Americans need to understand just how dangerous this power has become. Also: a look at the current legal situations involving Donald Trump, Jack Smith's refiling of the election interference case, and Judge Aileen Cannon's dismissal of the classified documents case.

Episode Two of The War to Win Minds: The Hidden Psychology of Political Persuasion. Matt Robison and Dr. Lauren Goldstein dive deep into the liking principle and break down campaign ads to show how politicians like Kamala Harris use similarities, compliments, attractiveness, and associations shape to change voters' minds and shape public opinion. Learn strategies used by campaigns to make their candidates more likable in ads from Barack Obama, Raphael Warnock, and Kamala Harris.

Matt, Paul, and Alicia discuss Donald Trump's unhinged rant on Truth Social plus the recent Arlington National Cemetery incident, which has pushed Trump to new levels of insanity. The panel explores what triggered Trump's meltdown: Jack Smith's refiled case against him. They also question why, despite Trump's outrageous behavior, the race remains a 50/50 toss-up. Plus, the 10-year anniversary of 'Tan Suit Gate' involving former President Barack Obama.

***Don't forget to check out our mini-series on the hidden psychology of political campaigns on ⁠YouTube⁠ or ⁠Spotify⁠.***

https://www.youtube.com/watch?v=ZDbNEHJ_pV4

RFK Jr.'s withdrawal from the 2024 presidential race and his subsequent endorsement of Donald Trump would, until very recently, have been viewed as a watershed. But when it finally went down late last week, it barely made waves. Will it matter?

Episode One of The War to Win Minds: The Hidden Psychology of Political Persuasion. A limited series where PhD psychologist Lauren Goldstein and veteran campaign manager Matt Robison break down political ads to show the science behind how political campaigns fight and win the battle for our brains. In this episode: how one brilliant Kamala Harris ad explains the two pathways into our minds, and which one really works to win elections.

*** WATCH ON YOUTUBE at https://youtu.be/ZDbNEHJ_pV4?si=9f4lHui08g0WG3je ***

00:00 Introduction: The Battle for Minds

1:03 Central vs. Peripheral Routes

4:26 The Central Route Explained

9:25 The Peripheral Route Explained

11:56 Analyzing Effective Political Ads

14:45 Kamala Harris's Ad Breakdown

21:52 Polling Insights and Strategy

25:00 Key Takeaways and Conclusion