Jayen Veerapen, Senior Advisor with the BMO Climate Institute, sits down with Kayli Smith, CEO and Co‑Founder of Friendlier, a reusable packaging company, to explore why single‑use packaging is such a stubborn climate and waste problem—and why most of its impact happens long before disposal. Smith explains Friendlier’s “packaging‑as‑a‑service” model: durable, trackable containers, a deposit-and-return flow, and the infrastructure that can make reuse work at scale for campuses, workplaces, and other high‑volume food settings. They also discuss what drives adoption (from consumer expectations to policy tailwinds), and how the company is planning to scale its business across North America.